Ramesh Thadani

adzx18@r.postjobfree.com LinkedIn Profile

Digital Profile: Website

310-***-**** Culver City, CA 90230

Digital Leader with experience in strategy, marketing, analysis, production, design, development, optimization of web sites, applications, and software. Possesses practical and high-level experience in Google Analytics, Google Ads, Facebook Ads, Tik-Tok, Pinterest, Snapchat, Twitter, ChatGPT and website revenue optimization. Digital Consulting

April 2020 - Current

Seven Teas, Head of Growth

● Performance and Digital Marketing Lead and E-Commerce Consultant for a nation-wide beverage brand. Responsible for raising revenue online and offline through digital means.

● Achieved full online profitability within 6 months of launch utilizing paid media, earned media, website optimization and retention tactics.

● Campaign setup, execution and optimization on Google, Meta and SEO. Continuous optimization and ad iteration to maintain growth.

● Lead site and content efforts. Guide cross-functional team members with data and experience including creative optimization, website conversion optimization

(Woocommerce), keyword research, reporting and analytics

● Raise revenue in retail channels through targeted local campaigns that show consistent month over month growth.

● Maintained an average of 75% month over month growth in users and revenue in 2023 Clients served:

blissani LLC, Digital Growth

● Strategized and executed the roll out of all digital roadmaps and campaigns. Including Influencer, Affiliate, Email, Facebook, Instagram, Google and MSN Paid Search and Shopping, Pinterest, Snapchat and Display.

US Army - Jansen Media

● Analysis and optimization of social campaigns for a military unit. Utilized ad platforms analytics (e.g. Facebook, Insta), Google Analytics, and Tableau to create actionable recommendations and insights.

Berry Outdoor LLC

● Create and oversee the brand social presence with a Meta, Google and SEO focus. Create all videos and assets within brand guidelines and optimized according to analytics.

Flip Beauty

● Full roll out of Google and Youtube ads for an app based beauty start-up. Included business analysis, competitor analysis, rollout strategy and execution with a PPC focus. My Home Labs

● Full business analysis, competitor analysis, website optimization and redesign as well as execution and rollout for a home medical test kit service on Google. Senior Director of Growth

Omax Health

April 2019 – March 2020

● Efficiently scaled spend from $3000 a month to over $300,000 while reducing the CPA by 40%.

● Directed Omni Channel campaigns online through paid social, paid search, email and affiliate, raising order volume from online channels by over 400%.

● Led all offline media efforts including Television, Radio and Podcasting raising spend and orders in these channels 4x.

● Maintained ownership of the department P & L, consistently delivering on performance while meeting budgetary goals.

● Generated and analyzed financial and performance reports in Shopify, Google Analytics, Facebook, Google Ads and Excel/G-Suite.

● Delivered weekly, monthly and quarterly reporting to the Board of Directors and Leadership Team

Digital Consulting

TX Launch Group, Head of Digital

February 2018 – March 2019

● Developed and executed strategies and ads on Facebook/Instagram, Google Ads, email, SEO and SEM.

● Improved funnel, optimized tracking and improved organic growth through content creation. delivering a cost per lead at less than half of the average as determined by Facebook and Google, with standard conversion rates. Restore Fitness

● Led a team of 8 to launch and maintain the company website and reservation platform, engaging the consumer through video, design, infographics and playlists. Resulting in a 30% bounce rate.

● Created and launched digital ads on Facebook, Instagram and Ad Words yielding a

$0.80 CPC well below FB fitness industry average of $1.90 and a 1.7% CTR well above the FB fitness industry average of 1.01%.

● Lowest CPA in company history

Barry’s Bootcamp

● Served as Head of Digital for the organization, overseeing the strategic development of digital platforms, performance marketing and leading a team of five.

● Oversaw digital marketing and implementation of the 2017 holiday sale yielding $6.5m in revenue (a company record) by working cross-functionally with marketing, operations, finance, creative PR and executive team.

● Led website development and optimization culminating in a January 2018 site redesign.

● Led the design and UX of a studio iOS mobile application. Director of Digital Acquisition

Guthy-Renker,

September 2012 – November 2017

● Led conversion focused marketing efforts on e-commerce sites across seven different brands (Proactive, Meaningful Beauty, IT Cosmetics), and produced a proprietary mobile platform increasing average order value 20%.

● Direct ownership of all A/B testing, utilizing analytics to interpret behavior and improve conversion for various traffic sources and positions in the purchase funnel which boosted conversion rates by 41%.

● Managed the day-to-day user experience of the website including site navigation, content development, product mix and checkout for one shot and subscription products improving LTV by 18%.

● Optimized channels such as paid social, e-mail and paid search to acquire customers online and create optimized landing pages to capture orders with budgets ranging from 3k to 2m per a month.

● Generated and analyzed weekly and quarterly financial and performance reports in Omniture SiteCatalyst, Proprietary Analytics Engines, Google Analytics, AdWords, Maxymiser and Comscore to inform offer and site optimization efforts.

● Directed all earned media, SEO and content efforts. Bringing acne.com to page 1 for the non-brand term “acne” within 8 months of launch, and creating an organic revenue stream.

● Selected to lead (reporting to the CEO) a cross department team including marketing, analytics, tech and senior executives to the first multi touch attribution solution at Guthy-Renker.

Education:

Southern Illinois University, Carbondale

B.S., Sociology, Minor: Political Science, Magna Cum Laude US Army 75th Ranger Regiment

Infantry Team Leader: Supervised team members in a rapidly changing and fast paced environment.

Associations:

Associate Member of the Society for Scientific Exploration

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