Luis Perez de la Cruz

**** * *** *, ******, UTAH

E-mail: adzw4x@r.postjobfree.com

OVERALL BACKGROUND

President/CEO / General Manager Level professional with a wide overall business experience in building and construction sector,automotive Industry, sales and marketing, dealer development process, supply chain, with a proven track record of continuous innovations sales results and productivity..

Motivated achiever with proven financial results in a company with annual revenue over US $ 800 million, a year over year profit growth and outstanding market share improvements of Automotive Sales experience, new business development and senior level professional experienced as President/General manager in private companies/ international corporations.

Highly analytical decision-maker with extensive experience building, turning around and operating companies, along with proven history of increasing productivity and turning around unpredictable situations.

Professional experience :

SIGO Holding Group, Venezuela. Member of Board of Directors and Director of Investment group. 2011- Actual.

Member of the Board of Directors in all business areas of Holding Group (wholesale / retail consumer goods, development and construction, financial business, supply chain and transportation with an overall working force over 2350 people.

Leader of the re –structuring process of the group in the following areas: wholesale /retail of SIGO Group (Super Markets supply chain, Home Appliances distribution, transportation and financial business areas of the Group, including shopping malls projects, construction and start up process.

Director of the Investment and Construction Company INVERSIONES CAMBURITO, C.A., located in Maracay, Venezuela, developer and promoter of “PARQUE LOS AVIADORES SHOPPIN MALL “( 111.000 m2 of Construction Area ) .

General Manager, of “SIGO Group Shopping malls chain (3) “, and group leader of the “Malls Tennant and Mix Franchises “, and the selection of more than 450 local and international franchises.

Chrysler de Venezuela, LLC – Valencia – Venezuela

PRESIDENT/CEO - 2006 – 2011

President/ CEO with general power of attorney as ample as required representing the Company in Venezuela.

Serve as principal leader in Chrysler de Venezuela and its 1.200 employees delivering his expertise and skills to administer, direct, govern and promote the day-to-day affairs business, operations.

With outstanding automotive supply chain, marketing and financial results as demonstrated in the average 120% market share improvement and year over year profit growth results.

To engage workmen and employees, fixing their compensation and other conditions of employment and to appoint and remove all managers, employees and/or commercial agents of the company indicating their functions and coordinate and control the activities of said managers, employees and/or commercial agents.

To execute manufacturing and/or technology exchange license agreements, assign industrial property rights.

To be responsible of finances and correct use of company funds, for the technical, managements, commercial opportunities and information technology areas of the company.

To subscribe contracts and documents public or private and to enter into and complete all types of negotiations related in any way to the company s purpose.

A generally to exercise such additional power as may be necessary or convenient in connection with the promotion of the aforesaid business of this company. Director, Sales and Marketing, Venezuela and Andean Region – Daimler Chrysler de Venezuela, LLC Valencia – Venezuela – 2003 – 2006

Function in Sales and Marketing Director s roles for Venezuela Chrysler Dealer Network and Andean Region (Colombia/Ecuador/Peru and Bolivia), with clear company growing targets from US $ 250 M to about US $ 400 million revenue.

Manage local and international teams of Sales and Marketing Business in developing of new dealers as part of company s expansion toward increasing, revenue, market share and profitability with results demonstrated in the opening of 60% new dealers in Colombian Market and 30% in Venezuela.

Interact with management/teams during the process of selecting new investors.

Develop and implementation of marketing campaigns in line with market/product needs and corporate strategy.

Establish plans with advertising and PR agencies to place into effect new vehicle launches in line with market product positioning needs.

A team builder with demonstrated passion to his teams in all sales and marketing, financial, engineering and manufacturing areas as well as the National Dealer Associations well demonstrated in the last four years company performance. General Manager, Renault and Volvo Venezuela, R.V.C.A- Imports, Sales and Distribution Center- Valencia - Venezuela -1998- 2003.

Product Development Director- Ford Motor Company – Valencia-Venezuela – 1995-1998. Chief Engineer- Ford Motor Company- Valencia – Venezuela – 1990 – 1995. Education and Training

Bachelor of Science in Mechanical Engineering from Tulane University, New Orleans, with Honor Scholarship from Royal Dutch/Shell.

Special assignment in Ford – USA Light Truck and Large Cars Product Development and Planning

(One year). Dr. Edward Deming Ford Senior executive program I - Ford Motor Company.

Team oriented problem solving – TOPS – Executive Program II.- Ford Motor Company.

Languages: English / Spanish

Member of the American Society of Mechanical Engineers. SEPTEMBER, 2023