ARTHUR M. WILHELM

**** ***** **, ********, ** ***38 / adzvvz@r.postjobfree.com / 352-***-****

SENIOR SALES AND MARKETING EXECUTIVE

Versatile executive with 18 years of experience and aggressive drive for results. Consistently hit the

ground running in new roles, producing exceptional results within a short period of time. I understand

and implement effective marketing plans allowing me to penetrate new markets, grow market share and

profitability. Entrepreneurial leader with a strong financial acumen coupled with a successful track

record of increasing stakeholder value.

Areas of strength include:

! !

Product Branding and Positioning Financial Analysis and Sales Forecasting

! !

Negotiating / Managing Strategic Partnerships CRM / Project Management

! !

Controlling Business Operations Profitably PPC, SEO, Google Analytics

! !

Mentoring / Training / Coaching Marketing / Communications

PROFESSIONAL EXPERIENCE

TEACHERS’ SCHOOL SUPPLY, HQ-St Augustine FL 2014 - present

One of the nation’s largest school furnishings and equipment providers.

Director of Business Development

Recruited for national sales development and expanding into new markets. Given full accountability for

planning and executing national sales strategy, capturing key accounts, and establishing a competitive

market position.

! Increased total quotes by more than 30% over previous year.

! Secured preferred vendor status with one of the nation’s largest daycare providers; status will

garner sales in excess of $2.5M by year-end.

GROWING FAMILIES / MOM365, St. Charles, MO 2012 - 2014

Nation’s largest “in hospital” newborn photography company.

Director of Hospital Operations

Charged with improving sales and reducing attrition for the company’s worst performing region.

! Boosted Average Order by 8% after redefining sales objectives and improving use of product mix.

! Cut Sales Rep attrition by 15% after identifying contributing factors that hindered sales

performance. Successfully implemented comprehensive program to improve and maintain this

critical metric.

! Improved Rev Share for top 10% of hospitals under contract by coordinating efforts to improve

services and brand recognition within the guest services portfolio.

! Procured 12 new hospital contracts while reducing the trend of non-renewals that negatively

impacted the region prior to my arrival.

SPORTSPLAY EQUIPMENT INC, St Louis, MO 1999 - 2012

St Louis based OEM manufacturer of commercial sports and playground equipment

Director of Sales and Marketing

I joined company 3 years post bankruptcy. Charged with the responsibility of leading the global

marketing efforts of 500 domestic and international distributors. Increased sales 246% from the day I

hit the ground to the peak of the industry just prior to the economic downturn of 2008.

! Boosted product distributor force by 25% through a comprehensive program of education and

increased brand awareness.

! Successfully launched new product lines each year with commensurate profit growth.

! Identified and established lucrative partnership with a Turkish based manufacturer, resulting in a

dramatic increase in product development and revenue.

! Dramatically improved brand awareness by launching a functional website that provided an

“intranet” platform for distributors to become empowered and focus on moving product.

! Procured GSA (Government) Contract to garner sales in a market previously unavailable to our

product reach.

LITTLE TIKES COMMERCIAL PLAY, Farmington, MO 1996-1999

Commercial Division of Newell Rubbermaid Inc, a Fortune 500 company.

Marketing Manager

Guided development, implementation, and management of the global marketing plan. Charged with

driving new product development to maintain market share leader position.

! Successfully launched three major product lines in three years, each with sales in excess of $5M.

! Recipient of the 1997 Apex Award for product catalog excellence.

! Recipient of the 1998 Directors Choice Award for new product development.

! Conducted financial analysis and focus group activities on six major product lines earning capital

appropriations for five.

MEDICAL PRACTICE, Davenport, IA 1990-1996

Practiced medicine specializing in pathologies of the foot and ankle until a serious hand injury ended my

surgical career.

Physician and Surgeon

! Achieved surgical staff privileges, Illini Hospital, Silvis IL and Geneseo Hospital, Geneseo, IL.

! Successfully performed 350 osteotomies to become board eligible.

EDUCATION

! Fontbonne University-MBA

! Ohio College of Podiatric Medicine-DPM

! Wayne State University-Biology Major

AWARDS / ACCOLADES

! Adjunct Professor - Devry University, Keller Graduate School, St. Louis MO.

! 1997 Apex award for catalog development.

! 1998 Directors Choice award for new product development-early childhood market.

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