JESSYKA LEE

DIGITAL MARKETING DIRECTOR & EXPERT STRATEGIST

adzv81@r.postjobfree.com – 314-***-**** – Sarasota FL 34241 Expert in digital marketing and content strategy who efficiently multi-tasks in fast paced environments, effectively communicates while maintaining scheduled projects, and asserts her personal yet professional approach to business. Being self-motivated, creative, and superbly organized, has proven successful in always delivering results that exceed the client’s expectations. A highly skilled writer with a strong background in: digital marketing, web content, editing, SEO/SEM, social media management, press releases, copywriting, proof reading, subject matter curriculum expert, technical writing, and creative manuscript analysis.

EXPERIENCE

The Hive Marketing Collective Director of Marketing & Client Strategy September 2019 – Present Responsible for overseeing the planning, development, and Lakewood Ranch, FL execution of The Hive and their client’s marketing initiatives through creative influence and business strategy. Client facing project strategist that delegates tasks and deadlines to completion through creating brand standards, timelines, and delivery expectations. Drive revenue by increasing client sales through marketing initiatives. Continuously develop the structure of the business’s marketing department. Negotiate client contracts.

Coordinate marketing efforts with the company’s financial and branding goals.

PayKings Director of Digital Marketing

April 2017 – Oct. 2019 Plan and execute all digital marketing efforts, SEO/SEM St. Petersburg, FL optimization of all webpages and target keywords, keyword tracking and continued efforts to grow in rank, industry and creative email campaigns, created and maintain a social media presence across all platforms, drafting and sending out all newsletters, storyboarding and script writing for webinars, white papers, company blog post and guest blog posts. Display advertising campaigns, measure and report performance of all campaigns via SEMRush, Google Analytics and Hubspot and assess

results against goals. Research and identify trends and insights and optimize spend and performance based on insights. Present new and creative growth strategies. Collaborate with internal team to create landing pages and optimize UX. Conduct weekly creative meetings to

collaborate on new ways to bring in more leads, weekly reporting meeting, and monthly team meetings. Utilize strong analytical ability to evaluate end-to-end merchant experience across all platforms while optimizing user funnels.

Steel Supplements Director of Digital Marketing

February 2017 – April 2018 Creating, launching, and co-managing marketing Sarasota, FL campaigns, PR and community/event engagement, training and managing marketing team while promoting, posting, and maintaining social media accounts for three different brands, generating original website content, blog pages, Amazon listings, SEO (both organic and paid advertising), content and storyboards for video projects and photo shoots, tracking of analytics and social growth. The Giving Tree Gallery Social Media and Marketing Manager July 2016 – August 2017 Managed all social media accounts, product Sarasota, FL descriptions, website content, client emails, custom requests, and troubleshooting, while developing organizational tactics and spreadsheets for new designers collections, client information, social media plans and drafted posts, as well as public relations.

Emerson SEO Specialist and Content Strategist

March 2016 – July 2016 Maximizing the volume of inbound organic traffic St. Louis, MO (Remote) from search engines to company websites through the utilization of key words, link-building, social media strategy, viral marketing, content strategy, and information architecture. Creating product descriptions for Amazon.

Fine Touch Marketing Content Strategist and Website Copy December 2015 – January 2017 Generating original website content for companies that align York, NY (Remote) with the overall vision, mission, and marketing goals. Customized public relations articles and promotions for start- ups as well as those with revised business plans who seek strategic marketing and clever copywriting.

Ultimate Medical Academy SME: Subject Matter Expert September 2014 – December 2016 Providing English Composition II subject matter Tampa, FL (Remote) expertise (SME) to assist with the design and content development of UMA’s Online General Education program. Using UMA standard design template and SME guidelines to apply best practices, knowledge of instructional design and adult learning theories to design and develop content for the course. TJK Works Content Strategist and Project Manager

August 2014 – January 2016 SEO, generating company newsletters, and St. Louis, MO (Remote) maintaining client social media profiles. Creating original content and complete rewrites for company websites. Providing press releases and written articles based on client’s marketing goals. Ensuring the quality and timely delivery of finished projects to clients. Organizing conference calls for weekly updates and possible troubleshooting. Maintaining spreadsheets that track team member progress on projects

City Pace, LLC Director of Marketing and Content Strategist July 2012 – August 2014 Marketing duties included: Scheduling client work, business St. Louis, MO meetings, maintaining the company calendar and upcoming projects. Meeting with prospective clients, assessing their business needs, and suggesting membership plans that would successfully accomplish their goals. Representing the company at networking and speaking events, engaging with the community, and creating awareness for the brand. Planning and executing promotional campaigns

Writing duties included: SEO and press releases, marketing and web copy, blogs, newsletters, and social media, and copy editing documents.

Natural Bridge Magazine Assistant Editor

January 2012 – May 2013 Read and voted on submissions St. Louis, MO Copy edited and proofread accepted submissions Communicated edits with contributors

Promoted the journal at regional and national conferences EDUCATION

The University of Missouri— St. Louis Master of Fine Arts degree, Creative Writing, August 2011- May 2013 English

The University of South Florida Bachelors degree, English, Creative Writing January 2009- May 2011

• REFERENCES AVAILABLE UPON REQUEST