LEANDRA REYNOSO

adzuz6@r.postjobfree.com 646-***-****

EDUCATION

Wake Forest University Winston-Salem, NC

Bachelor of Arts in Communication May 2023

Concentration in Integrated Strategies

Minor in Marketing Communications and Entrepreneurship GPA: 3.714

Honors: Dean’s List (Spring 2020 - Spring 2023); Magna Cum Laude Relevant Coursework: Integrated Marketing Communications, Advanced Campaigns, Communication and Consumer Behavior, Digital and Social Media Marketing, Scaling Entrepreneurial Ventures, Writing for Public Relations and Advertising Wake Forest University School of Business Winston-Salem, NC Summer Management Program May 2021 – July 2021

Completed five-week intensive training in business disciples, including Accounting, Finance, Marketing, Information Systems, Business Law, Operations, Entrepreneurship, and Strategic Management MARKETING EXPERIENCE

Anais Gaines, GlowMore LLC Brooklyn, NY (Hybrid)

Digital and Social Media Marketing Intern March 2022 – June 2022

● Created a digital and social media marketing strategy, new content generation ideas, and channel plan for GlowMore, an independently-owned fashion brand

● Researched and tracked follower engagement and KPIs for social media content analysis on Instagram, TikTok, Twitter, and Facebook

● Ideated industry trends and engagement aesthetics for new content vision, resulting in PowerPoint presentation to company founder demonstrating best practices for upholding GlowMore’s brand identity

● Developed new comprehensive social media plan including purpose, editorial plan, and data measurement tracking in order to attract new customers and increase brand awareness for the relaunch resulting in increased sales by 5% PROFESSIONAL & LEADERSHIP EXPERIENCE

Wake Forest University, Office of Residence Life and Housing Winston-Salem, NC Resident Advisor August 2021 – May 2023

● Led administrated response to 25+ high-pressure situations related to resident safety, building maintenance alarms, and submitted detailed institutional documentation, medical emergency reporting, and crisis management

● Developed, planned, and implemented monthly community-building events focused on social, academic, and intercultural competence for 53 undergraduates to increase social support and classroom success

● Increased event attendance by 25% at well-being events by designing digital marketing collateral and distribution plan for promotional materials

● Maintained and managed $30K in university property, including resident rooms, common spaces, equipment, and furniture, and completed 30+ safety inspections and building reports

● Answered 100+ calls and texts from residents by addressing inquiries, solving problems, and providing information on on-campus resources

● Monitored new Resident Advisor to teach procedures, event planning strategies, work-life balance practices, and effective communication skills for diverse residents

Wake Forest University, Campus Recreation Center Winston-Salem, NC Access Attendant and Facilities Assistant September 2019 – March 2020

● Communicated with patrons and team members at front desk, enforced facility policies and procedures for 50 - 100 patrons each shift

● Oversaw security and fire prevention systems, resulting in a safe environment for gym attendees

● Performed daily program registration and sales, equipment checkout, facility access verification, retail sales and inventory, accident, incident, and attendance reports, as well as resolved complaints

● Managed and maintained over 180,000 sq ft of indoor facility space ADDITIONAL SKILLS AND ACHIEVEMENTS

Technical: Proficient in Microsoft Word, Excel, PowerPoint; Google Doc, Sheets, Slides, Media (Instagram, FaceBook, Twitter, LinkedIN) Language: Fluent in Spanish (oral and written)

Certifications: Hootsuite Social Marketing Certification, LinkedIn Social Media Marketing: Strategy and Optimization

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