HEATHER
APPERT
Account Manager
adzutv@r.postjobfree.com
Saint Paul, MN
EDUCATION
University of Wisconsin
Sept 1987 - May 1991
Madison, WI
Southwest College of
Naturopathic Medicine
N.D course
Southwest College
Aug 1999 - Aug 2000
Tempe, AZ
SKILLS
B to B sales
New business development
Networking
Strategic account development
Sales
Direct sales
Strategy
Sales processes
Innovative
WORK EXPERIENCE
Co-Owner
PERICULI
Jan 2023 - current St. Paul, MN
Building out the websites and podcast for a travel blog and a wellness site. Setting up these sites to being in revenue through affiliate marketing, sponsorships and coaching
Developing the brand, building the content with my photography, writing skills for the blogs, recording original guided meditations and yoga flows for the podcast. Working with a website developer and podcast coach to get the best product possible
Ahead of the timeline for the website launch
Account Manager
PLT Health Solutions
Aug 2019 - Dec 2022 Morristown, New Jersey
Built deep relationships with clients like Kellogg's, NotCo/Kraft and McCormick by understanding their specific needs and brought in $2.5 million in potential business to satisfy those needs Beat quarterly performance by an average of 23%, resulting in total revenue for the company of $1.3M
Managed to convert $2M worth of business from competitors through relationships I cultivated in past positions Collaborated with marketing to build the launch into the pet nutrition market, taking the role of business development and lead for our sales team
After incrementally losing lines for PLT's main plant based protein supplier I developed a way to keep revenue going with an ingredient we no longer sold securing the plant based meat opportunity with Europe's largest meat manufacturer
Business Development Manager
PURIS
Jan 2017 - Aug 2019 Minneapolis, MN
Developed a network that facilitated sales for novelty ingredients such as starch, protein isolates, pulses and textured product Brought on largest account for PURIS in first 8 months from a trade show lead for novel ingredient resulting in $3,000,000 in signed contracts first year, $8,000,000 second year, $12,000,000 third year Business development and
planning
Teacher
Sales presentations
Orchestrated a targeted customer list inclusive of Branded, large CPG, Co-Manufacturers, Flavor, R&D
Support all channels to promote sustainable agriculture, non-GMO and organic space
Utilized creative insight to collaborate and integrate cross-functional relationships and systems for bringing on, ordering, shipping and maintaining new customers within 2 plants and HQ between Successfully incubated accounts that could not get supply for over 18 months as we quadrupled in size
Continually redesigned a dynamic sales forecast with Chief Marketing Officer to review strategy & business planning to build out business cases, options and commercialization plans
Business Development Manager
Bunzel
Nov 2015 - Jan 2017 Plymouth, MN
Hunted, implemented and maintained a $2,500,000 account in the first 3 months, largest organic business in the branch history Acquired poorly performing accounts, growing business 30% in first 6 months
Competed and won the soap business at the than new US Bank Stadium home of the Minnesota Vikings
Developed and implemented favorable pricing structures balancing firm objectives against customer
Business Development Manager
US Foods
April 2015 - Oct 2015 Plymouth, MN
Brought in $2,500,000 account in first 3 months, growing overall business to 3 million in 6 months
Strategized weekly with executive team on growing business with new and existing accounts, coaching reps on ride alongs Coordinated innovative strategies to accomplish objectives and boost long term profitability
Prospected 25 new weekly leads with diverse strategies, including site visits and building a strong referral network Business Development Manager
Appert's Foodservice
Mar 2011 - Apr 2015 St. Cloud, MN
Designed and managed a service review program, visiting customers to gauge satisfaction, following up with reps, and ferreting out competition and opportunities for vertical penetration, pulling in over 3 million
Focus on developing market in Twin Cities, bringing on many established single and multi-unit restaurants and a new level of sophistication to our portfolio
Accompanied sales reps to their accounts to coach, growing accounts by 20% in first 6 months
Yoga Instructor
YOGA2GOGA LLC
Nov 2009 - current St. Paul, MN
Incorporated yoga2goga, bringing yoga to the students, running operations, sales and teaching
Developed health and wellness programs for restaurants, corporations and athletic teams