EITAN ZACHODIN

DIGITAL MARKETING & ANALYTICS EXPERT

PROFESSIONAL PROFILE

** ***** ******** ******* ********* and analytics experience with Google Analytics 4, Google Tag Manager, SQL, BigQuery, Tealium, Adobe Launch, Adobe Analytics, Adobe Target, Audience Manager, Adobe Campaign, Salesforce Marketing Cloud, Looker Studio, Tableau, Dynamic Yield WORK EXPERIENCE

Flow Go Digital Agency & Loan Referral Partners Owner Phase2 Technology Senior Digital Analyst

June 2020 - September 2022

September 2022 - July 2023

Offered full digital marketing services across retail, financial, SaaS/Ecomm SMB's. Marketing Loan Officers with their ideal referral partners through LinkedIn at scale. Created and executed all marketing, content, lead generation, sales and onboarding. Google Tag Manger event model planning, implementation, testing & troubleshooting GA4 report creation, report scheduling & client presentations Adobe Analytics insights & reporting

Dashboard visualization building in Looker Studio

Conducting all analytics functions including tag planning, testing, A/B testing, identifying key insights, reporting, presenting to key stakeholders for Fortune 500 companies. adzuru@r.postjobfree.com 469-***-**** Austin, TX 78748 Healthcare, Finance, Retail, SaaS, Hospitality, Cybersecurity, Market Research, Non-profits, Sports, Government Google Analytics 4 Certified - 11/22

Google Tag Manager Certified - 7/22

Adobe Analytics: DataAnalyst Certified -

3/23

Mastercard, Memorial Sloan Kettering, Johnson &

Johnson, Major League Soccer, SCORE, Stand

Together, Advent Health, Michigan Medicine,

Famine Early Warning Systems Network,

Google Tag Manager expertise

GA4 & Adobe Analytics

SQL & Big Query

Looker Studio dash-boarding

Demand gen - Google Ads/ FB

SF / SF Marketing Cloud

Data-driven actionable insights

A/B testing & optimization

Closed-loop attribution

Agile / Scrum

Data Privacy - OneTrust

Performance marketing / Digital strategy

SKILLS

INDUSTRY EXPERIENCE

CURRENT CERTIFICATIONS RECENT CLIENTS

WORK EXPERIENCE - CONTINUED

Issue Based Media Marketing Specialist

January 2009 - September 2013

Created lead generation and affiliate marketing campaigns including quality score optimized landing pages, and banners for web and mobile.

Ran targeted Display ads for contextual, topic and remarketing campaigns. 8Design8 Marketing Consultant

September 2004 - January 2009

EDUCATION

SUNY Oneonta, 1999 BA Philosophy

Acquired Web design clients offering SEO, UX, front-end development, landing page design, mobile and web banner ad creation.

Clients: Becco, Esca, Beliefnet, Conversation NYC, The Lingerie Goddess, The City of Miami, Bawls, Skyland Realty, Zazoom, Apex, Successful Office, Sobe Social, Nature’s Cure, Holiday Inn, FightSports, Chabad Hebrew School.

Citigroup Client Financial Analyst

May 2002 - September 2004

Opened bank and brokerage accounts for clients.

Exceeded sales goals month over month. Serviced and managed client portfolios for both taxable and retirement accounts.

Cancer Treatment Centers of America Senior Web Analyst October 2015 - November 2018

Lead development, maintenance, and execution of all aspects of the web analytics program using Adobe Analytics (report builder and workspace) for over 36M unique visitors per year. Monitor and report on KPI's from all channels (SEO, SEM, Social, Affiliate, Offline, Direct, Referral) that reflected the business goals to improve overall online experience and conversion rate. Admin for A/B testing via Adobe Target and responsible for CRO (Conversion Rate Optimization) Responsible for for all website tagging using Tealium and Adobe DTM/ Launch Fresco Consulting Director of Analytics

September 2013 - October 2015

Responsible for Adobe & Google Analytics for both online and offline marketing strategies. Presented analytics insights to inform multiple digital marketing strategies including paid search, paid social, email, organic and referral link strategies. Invoca Sales Engineer

November 2018 - May 2020

Served as internal Google & Adobe expert for elite sales engineer team and chosen to fly out to any clients that used Adobe products to demonstrate integration with Invoca. Created all Invoca Demo platforms for the $500k booth at Adobe Summit including setup and training for my sales engineer team & sales all reps. Customized platform demos showcasing the Invoca call intelligence platform to marketing departments including C-suite for mid-size to Fortune 500 companies.

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