Experience

Dee Fritz

Creative Professional

Phone: 708-***-****

Email: adzt2e@r.postjobfree.com

Education

Skills

Certificates

Awards

Lewis University BS Social Media Marketing & College of DuPage Certificate Graphic Design Adobe Creative Suite Analytics Social Media WordPress Blogging Digital Media Marketing Event Planning Strategy Google Analytics Branding Design Reputation Management Public Relations Photography Team Building Video Direction email Marketing Art Direction Copy/Script Writing Content Creation Project Management Concept Development Advanced Google Analytics Certified CPR/AED/First Aid HeartSaversHeartSavers: Credential ID 226********* 2022 LGBTQ+ Inclusion: Issued 2022 Inclusive Management: Managing Diverse Teams 2022 Microaggressions in the Workplace V2 2022 Employees Preventing Discrimination & Harassment V4.01 2022 Religion, Spirituality and Beliefs Employees V2.1 2022 Unconscious Bias 2022 Cultural Competence in the Workplace V2 2022 Diversity, Equity, & Inclusion in the Workplace V4 Illinois Mandated Reporter Department of Children and Family Services LinkedIn: linkedin.com/in/deefritz

Portfolio: behance.net/ztirfeed

J&J Partnership/Continental Advertising Creative Director 2010 - December 2020

• Increased profits (10-25% annually), traffic to websites (up by 30% annually) and social media (17-22% annually) for a top 125 Automotive Groups in the country

• Led the creative direction of marketing materials from conception, strategy, market penetration and execution of all content

• Collaborated with team of creative designers, copy writers, digital strategists, copy writers, video & social media specialists in brainstorming meetings to develop creative concepts

• Event planning and execution of client events and holiday parties on and off-site

• Wrote and edited award-winning copy for campaigns, scripts, press releases, newsletters and blogs

• Provided analytics, ROI of campaigns adjusted campaigns accordingly that increased desired results

• Presented creative ideas, project information, including deadlines and budgets, to executives and clients

• Created and oversaw the creative budget and negotiations media, outsourced projects and talent procurement

• Project management of talent, creative, print production, in-house projects and all outsourcing of projects

• Maintained compliance and brand standards for Acura, Audi, Mazda, Honda, Nissan, Toyota, Mitsubishi, Ferrari and the Continental brand

• Recruited, trained, cultivated the culture and increased efficiency of creative team

• Researched demographics and marketing trends to deliver effective campaigns

• Created marketing/editorial calendars for content and creative DuPagePads Digital Marketing & Communications Manager July 2022- February 2023

• Collaborated with teams on a variety of programs and tactics, including events, donations, lead generation, SEO, and branding

• Selected formats and channels across digital options including text, display, audio, and video formats. Coordinated development of content with subject matter and creative

• Developed plans based on marketing and objectives for various channels and tools to reach our target audiences

• Tracked and analyzes tactics, and adjust as necessary, to gain widest engagement across target audiences

• Managed organic and paid social media strategy to meet member and organizational needs

• Expanded my industry expertise and marketing skills in nonprofit industry

• Provided creative solutions to increase awareness and interaction Freadom USA (startup company) Marketing Director February 2023 - Present (Company is closing)

• Increased (3 month time frame) X (Twitter) following by 45%, Facebook (Meta) followers by 33% and Instagram by 42%. Interaction on all social media platforms has increased by 37%

• Create, assess and evaluate marketing strategy and tactics as it aligns with current business strategy

• Develop strategic development and marketing plans

• Present new and exciting marketing ideas/opportunities

Execute concepts/campaigns: copy writing, design, public relations, digital,press releases, photographic and video direction

Manage projects against budget and within deadline constraints

• Drive new traffic and sales to websites and social media platforms

• Report results (ROI) against goals and strategies/tactics and adjust plans to yield better results

• Develop and maintain brand standard of excellence across all platforms Vega Digital Awards Centauri Winners: Road America Challenge: Writing/Story, Red Carpet: Directing, The Car Whisperer: Automotive Advertisement & Road America Challenge: Directing Vega Digital Awards Arcturus Winners: Red Carpet: Comedy Writing, The Car Whisperer: Animation, Red Carpet: Advertisement, Continental Toyota Service: Humor Writing

Global Trend Video Awards Quest Winners: Crosstown Classic at Continental Toyota: Special Effects/Animation

Contact this candidate