Tony O. Martinez

** ******* **.

Randolph, MA ***68

617-***-**** adzt0x@r.postjobfree.com

Summary:

Highly accomplished marketing and project management professional with a track record of success in delivering efficient and innovative offer management solutions. Proven expertise in overseeing the entire offer creation process, from ideation to execution, while collaborating seamlessly with cross-functional teams. Adept at leveraging CRM, API integrations, and other digital tools to drive personalized offers across multiple channels. Technical Skills:

● Project Management: Workfront, Salesforce, HubSpot, Slack, Trello, Asana, Microsoft Project, Yammer, ActiveCollab, Microsoft Excel, Google Drive, Zoom, Basecamp, etc.

● Creative: Branding, Adobe Photoshop, Canva, WordPress, Drift (Certified), Marketo, Axure, Adobe Suite, Microsoft Office, SlickPlan, Constant Contact, MailChimp, HTML, Submittable, etc.

● Analytics: Google Analytics, AT Analytics, HubSpot Analytics

● Bilingual: Fully bilingual and fluent in Spanish

● Leadership: Director Holy Family Parish Spanish Award-winning Choir since 2015. Experience:

Schneider Electric

North America UX Digital Project Manager & Scrum Master March 2022 - March 2023

● Led the development and execution of Drift, a conversational Marketing lead generation pilot program.

● Managed a 12-member US Net Satisfaction Score (NSS) digital team, achieving record- breaking NSS months.

● Oversaw offer creation processes, including ideation, catalog management, eligibility, execution, and analytics.

● Collaborated with QA teams on offer testing processes and escalations.

● Utilized loyalty vendor technologies to understand and monitor offer constructs.

● Worked with creative agencies on offer strategy and campaign management.

● Partnered with cross-functional teams to manage backend development for offer- associated campaigns and incorporated offer insights into future strategy. Amplify Latinx

Content & Communications Manager 2021 - 2022

● Led content production for key campaigns in civic engagement, economic development, and leadership representation.

● Acted as creative director, graphic designer, webmaster, and copywriter for various collateral.

● Fostered relationships with sponsors, donors, partners, media, and vendors. Tony O. Martinez

34 Tiffany Dr.

Randolph, MA 02368

617-***-**** adzt0x@r.postjobfree.com

George P. Johnson Experience Marketing

Graphics Zone (Project) Manager 2020 - 2021

● Orchestrated signage production for Google Cloud Next 2020 Expo, ensuring brand alignment and managing project scopes.

Schneider Electric

Content & Campaign Project Manager 2017 - 2020

● Managed a diverse portfolio of initiatives across 30+ projects and 6 product lines.

● Produced a wide range of marketing materials, aligned with brand standards.

● Assigned action items, communicated meeting minutes, milestones, project plans, and weekly reports.

Education:

● Conversational Marketing Certificates (Drift Application), 2022

● Credits at Babson College - 2001-2002

● Catholic Memorial High School, 2000 (Nativity Preparatory School ‘96 - Loyola) Awards, Achievements, and Projects:

● 2022 - Record-breaking months for US in Product NSS (+12 YoY)

● 2023 - LLEGO Boston Gala Branding

● 2023 - Park Lawrence - PCI Parking & City of Lawrence Branding

● 2023 - Pharmaceuticals - Glucoferrin - Go-to-Market Branding Skills and Qualifications:

● Proficient in website management, web analytics tools, and email marketing.

● Strong decision-making, organization, and problem-solving skills.

● Effective collaborator with cross-functional teams and stakeholders.

● Experienced in managing and coaching direct reports.

● Attentive to detail with a commitment to accuracy.

● Adaptable in a fast-paced environment.

● Familiar with Salesforce, Salsify, Pardot, and MS Office Suite.

● Experience with Jira/Confluence.

● Experience with A/B testing.

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