MICHELLE A. LOIEDERMAN

King of Prussia, PA *****

215-***-****

adzszh@r.postjobfree.com

SUMMARY

Marketing Professional with over twenty-five years’ experience, specializing in Project Coordination, Digital Marketing Analysis, Media Planning and Implementation, Branding and Image Continuity, Campaign Construction and Optimization, Sales Support, Graphic Design, and Trade Show Coordination. Job history includes working within tight timeframes, maintaining quality and timely outcomes. Multitasker who works well with all types of personalities at all levels of management and support staff.

Self-starter with incredible initiative, specializing in Client Support and Communication.

Proven track record with branding strategies, implementation and ROI.

Organized team player with leadership skills as well as the ability to follow direction.

Adaptable, open-minded and skilled at keeping projects on track while changing strategy.

Quick learner who cares about quality as well as efficiency, and believes it is possible to achieve both.

Intelligent and Curious Learner, who embraces challenge, seeks, and creates opportunity.

PROFESSIONAL EXPERIENCE

Carebridge Corporation April 2021 – Present

Production Designer, Marketing

Provide marketing support to Employee Assistance Program provider.

Graphic Design for client materials including client brochures, support literature, service highlights, digital signs,

postcard mailers, flyers, posters, and handbooks using Adobe Indesign, PhotoShop, Illustrator, and PowerPoint

Create Flipping Books for seminar catalog and various handbooks for online access via our ftp site.

Create and manage monthly and quarterly client newsletters using Constant Contact

Assist in new branding initiative, consulting with content, colors, fonts, etc.

Sourcing images showcasing DEIA (Diversity, Equity, Inclusion, and Accessibility)

Download and analysis of seminar/webinar attendance by date and client looking for patterns and ways to increase engagement.

Delta Information Systems November 2014 – June 2019

Marketing Coordinator

Provide marketing/sales support for multiple divisions of parent company including business units that produce aerospace telemetry products for flight test and satellite command and control applications, video compression and scan conversion, video encoders/decoders and new cyber security division.

Sales administrator, formatting new database (ACT!) and tracking all quotes, purchase orders and customer.

communication.

Graphic Design utilizing Adobe InDesign, Photoshop and Illustrator, and copywriting for print ads, brochures, sales sheets, emailers and large-scale trade show displays.

Initiate branding and unified message for four separate divisions under parent company. Created a single message to unify while keeping the individuality of the units. Implemented a multi-logo design for promotional items.

Media Planning and ad placement in niche trade publications in addition to trade show programs. Tracking spending and working within departmental budgets.

Develop and implement email blast schedule for multiple recipient lists, keeping consistent brand image.

Maintain Domestic and International Trade Show schedule (15+/year), travel, manage graphic displays, booth furnishings and peripherals, select promotional items, collect leads and manage lists.

Update website with new products and remove obsolete items, keep events and news current.

Blue Ribbon Advertising, Perkasie, PA 2015-2017

Social Media Coordinator

Posting on Facebook several times per week using Hootsuite for 6-8 clients of small advertising agency. Part-time Freelance position.

American Reading Company, King of Prussia, PA June 2013 – February 2014

Graphic Designer

Graphic Design work in fast-paced publishing department of national educational materials publisher/distribution house.

Layout of text-heavy educational materials for grade-specific curriculum to support the Common Core State Standards currently being applied nation-wide.

Maintained brand consistency for a variety of clients.

Stylized design for 300+ page handbooks, theme-based supplements and book stickers

Prepped files and follow-up for mass publishing of printed materials

Created part numbers and bar codes, adding materials to database for printing and warehouse distribution.

Bryn Mawr College, Bryn Mawr PA September 2012 – May 2013; Winter 2010, Spring 2011

Graphic Designer (freelance)

Contract position within Communications Office, providing graphic design support.

Designed original collateral and images and revised existing pieces.

Website Updates utilizing Dreamweaver, and weekly E-newsletter creation/distribution.

Software used included Adobe CS 6, GroupMail and WordPress.

* Asked to return for three separate contracts.

RAMP – Dental Advertising Agency, Blue Bell, PA May 29 – September 6, 2012

Media Planner / Buyer

*Laid off due to drop in new client business.

Saint-Gobain Corporation, Creative Services Group, Valley Forge, PA July 5, 2011 - February 2012

Media Planner / Project Management (freelance)

ImageFIRST Healthcare Laundry Services, Radnor PA August 2008 – February 2010

Marketing Coordinator

Sole marketing support for national company specializing in healthcare linen rental and laundry services with over 30 corporate and franchise locations.

Print and web ad design and copywriting for existing campaign and created new branding for 2010.

B-to-B media planning and buying for print and web within budget parameters.

Designed new website within existing framework using Adobe PhotoShop and expanded content, adding sections for Associates, Franchise Development and Employee Recognition

Analyzed and Improved SEO

-Opened Google Adwords account and used Google Analytics dashboard to regularly monitor and manage campaigns and keyword phrases.

Determined efficiency of Adwords campaigns, measuring web hits and click-thru rate, optimizing traffic and improving rank.

-Worked with hosting company to rework website copy and added tags and content specific Landing Pages to improve organic leads and ranking.

Developed new franchise marketing campaign which resulted in expansion into 4 of 5 targeted first tier markets.

-Added Franchise section to website giving investors access to basic information, cost and requirements.

-Began plans for coverage in second tier markets.

Created online ordering system with third party vendor for location managers to independently order print collateral, and on-demand printed materials with both static and variable fields.

Created a new Direct Marketing campaign and recommended new list purchases to expand coverage, adding email recipients to existing postal list.

-Proposed new annual plan with cost analysis for profit margin.

Project management for national coverage and market-specific projects for franchisees

Sales lead procurement, lead tracking, dissemination, and evaluation, while making appropriate changes to improve ROI.

Designed new Trade Show Booth and purchased new, cost effective and easily maintained components.

Researched and implemented an online territory mapping application to define service coverage and lead assignment.

Compiled monthly 8-page, printed color newsletter highlighting both location and individual achievements, as well as corporate updates on growth and employee benefits.

Developed internal surveys for HR to improve performance and increase morale.

MSA Advertising, Inc., Philadelphia, PA August 1998 – April 2006*

Media / Production Manager

“Wearer of Many Hats” in small, b-to-b, full-service ad agency in Center City Philadelphia. Primary responsibilities include Account Service, Traffic, Production, Media planning and buying, Office Management, Billing and Accounts receivable, HR & Health Insurance administrator, and other related functions.

Managed Accounts and trafficked projects from start to completion

Spec’d print jobs and researched bids; compiled print production estimates, prepared materials for printers utilizing Quark Express and Adobe PhotoShop, reviewed proofs, and maintained in-market deadlines.

Media research, planning and placement on an annual and month-to-month basis, working within client budgets and demographic parameters. Included web, print, radio, TV, outdoor mediums, and other alternative vehicles.

Graphic Design support and minor copywriting

Prepared monthly client invoicing and statements, analysis of media plans, lead generation and ROI

Office Management, IT coordinator for local network, health insurance administrator, accounts payable and receivable, supervised junior staff.

Mercy Hospital of Philadelphia (Misericordia Hospital), Philadelphia, PA 1995 – 1998

Office Coordinator, Department of Obstetrics & Gynecology

Prior to 1998

Various advertising, marketing and administrative positions. More information is available on request.

SKILLS

Advanced Computer Skills in Adobe InDesign and PhotoShop as well as Quark Xpress and MS Office (Word, Excel, PowerPoint, Outlook and Access) and ACT!. Additional skills with Flipping Books, Adobe Illustrator, Dreamweaver, Filemaker Pro, Visio, WordPress and editing html, Hootsuite, HubSpot, working with template-based e-newsletters (Mail Chimp, Constant Contact, GroupMail). Internet savvy, experience with SEO and Google AdWords campaigns and Analytics. Media buying software, Tapscan, Arbitron, PPC. SAS Enterprise Miner. Advanced skills on both MAC & PC.

EDUCATION

Temple University, Bachelor of Arts, School of Communications, Department of Radio, Television and Film, June 1988

Emerson College, Master of Arts, Digital Marketing and Data Analytics, December 2023

* Employment gap due to extended maternity leave and subsequent closing of MSA center city office.

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