Sriharsha Muppalaneni

Email: adzspi@r.postjobfree.com

Mobile: 571-***-****

Summary:

I have a total of 9 Years of experience and 5+ years of experience in implementing different web analytics solutions and helping the clients by analyzing data to improve their customer site experience, performance and marketing strategies to achieve their business goals.

Skills:

Web Analytics --Adobe Analytics, Google Analytics, Report Builder, Tealeaf, Glassbox.

Tag Management --Dynamic Tag Manager, Launch

Tag Managers- Tealium (JS), Ensighten (JS)

Validation tools--Charles Proxy, Fiddler, Ghostery, Adobe experience cloud debugger, DTM/LAUNCH Debugger, Tag Assistant, Tag Assistant (Google), Omni bug.

Environments- DEV, STAGING, PRODUCTION, QA, AKAMAI.

BI Tools-- Power BI, Tableau

MSOffice tools---MS Excel, MS Power Point, MS word, Microsoft Access.

Java Script- Program Testing Software, HTML, XML.

Education:

Master's in information technology (Iglobal University, 2019)

Bachelors in electronic communication and engineering (JNTU Kakinada, 2011)

Experience:

Adobe Analytics Consultant

Client: BCBS

Newark, NJ. Aug 2022 – April 2023

Responsible for analyzing, understanding and translating data acquired through digital and direct marketing campaigns to produce insights that help steer the business decision-making process.

Performs data gathering, consolidation, integration and analysis, including the creation of analytical insight deliverables.

Manage tagging requirements, implementation, and testing of new and modified web properties.

Setting up the tag testing mechanisms to ensure the quality of the data captured on the sites.

Handle Analytics projects across site tag implementation and debugging.

Proactively identify and evaluate potential data sources to create processes that will produce comprehensive customer experience data sets for in-depth customer behavior analysis.

Engage business partners and develop insights into high impact areas.

Conducts heavy data mining and comparative analysis (data modeling).

Map data to user journeys & carve out persona specific insights. Extract, analyze and synthesize data to measure and report on user behavior. Use digital analytics tools to collect data from digital properties.

Design and build solutions for Business Intelligence (BI), Data Visualization, & dashboard reporting" - Delivering analysis in the most suitable format is crucial for our receiving audience particularly, emphasizing the use of data visualization to help give meaningful insight & tell a coherent story.

Draw conclusions from complex data and make recommendations to other areas of the business. Provide quantitative and qualitative insights across digital channels.

Had experience working on collecting data to give real-time view of customer’s behavior, buying pattern and their journey using Sitecore.

Had experience executing the prescribed procedures and cautious arranging including information examination, the setup of information ingestion, a planned specialized arrangement, and sending.

Had understanding of developing customer facing web applications with Sitecore CMS.

Had experience utilizing information administration apparatuses that are accessible at each step of the concentrating system to guarantee that your information adjusts to legitimate guidelines and business arrangements.

Used Glassbox to work on identifying issues with ease of use and improving the overall customer experience.

Strong quantitative & analytical skills - Ability to extract, track, report, and analyze data to assist decision making across the company.

Worked on providing a clear perspective on how customers interact with a website, mobile application, and other computerized channels to comprehend customer behavior and identify areas where the business can improve the customer experience - Glassbox

Extensive experience testing web and mobile app analytics implementations using Charles proxy and browser developer tools.

Had knowledge in developing applications using various JavaScript frameworks like Angular, React.

Installed, tested and reviewed web analytics tags for quality purposes.

Suggested improvements for tracking, reporting and analysis of performance.

Worked with Angular 2 to develop single page applications for managing Angular applications.

Have knowledge on developing solutions with Sitecore 10/ 9

Adobe Analytics Developer/Site cat developer

Client: US Bank

Minneapolis, MN. Sep 2021 – August 2022

Performs data gathering, consolidation, integration and analysis, including the creation of analytical insight deliverables.

Proactively identify and evaluate potential data sources to create processes that will produce comprehensive customer experience data sets for in-depth customer behavior analysis.

Identify and troubleshoot potential issues with tags and ensure the integrity and accuracy of the digital analytics system by continually monitoring tags and resulting data.

Provides support on campaign tagging and additional on-site tracking.

Working and understanding site catalyst tag management platforms.

Engage business partners and develop insights into high-impact areas.

Conducts heavy data mining and comparative analysis (data modeling).

Map data to user journeys & carve out persona specific insights. Extract, analyze and synthesize data to measure and report on user behavior. Use digital analytics tools to collect data from digital properties.

Design and build solutions for Business Intelligence (BI), Data Visualization, & dashboard reporting"" - Delivering analysis in the most suitable format is crucial for our receiving audience particularly, emphasizing the use of data visualization to help give meaningful insight & tell a coherent story.

Experience on working with custom directives, controllers and filter modules of AngularJS.

Draw conclusions from complex data and make recommendations to other areas of the business. Provide quantitative and qualitative insights across digital channels.

Strong quantitative & analytical skills - Ability to extract, track, report, and analyze data to assist decision making across the company.

Used client-side scripting languages such as AngularJS, JavaScript and jQuery.

Presentation and interpersonal skills the ability to communicate organization ate complex concepts clearly and persuasively across different audiences and varying levels of the agile experience.

Provided a method for analyzing and comprehending the points along the customer journey, which enables businesses to optimize their websites, enhance the overall customer experience, and pinpoint potential revenue sources.

Had experience delivering personalized messages and offers based on customer behavior and preferences that can frequently change while doing real-time marketing campaigns.

aimed to redefine the overall customer experience by implementing a customer-based strategy focused on specific journeys, they worked to create a unified online and in-store customer experience.

ability to tailor individual reports for specific requirements, drill down into the data, and extract insights using glassbox.

Assisted in offering support to other personnel who were required to access and analyze the SQL database.

analyzing the recorded interactions with customers, identifying typical complaints or issues, and developing strategies to enhance the customer experience using glassbox.

Experience in integrating Custom Visuals based on business requirements using Power BI.

Experience developing reporting data layers and using context data variables in web-based JavaScript and mobile app SDK implementations.

Extensive experience testing web and mobile app analytics implementations using Charles proxy and browser developer tools.

working with business owners to help them articulate Key Business Questions and Key Performance Indicators.

translating reporting requirements from the business owners into analytics implementation designs.

developing and maintaining Adobe Processing Rules to map context data variables to standard analytics variables.

developing and maintaining Adobe Classifications.

Prepared and documented specifications for business intelligence reports.

Maintained and reviewed technical designs for development of reporting solutions.

Participated in market research analysis for determination of commerce trends.

Aided in online campaigns and online marketing strategy execution.

Installed, tested and reviewed web analytics tags for quality purposes.

Suggested improvements for tracking, reporting and analysis of performance.

Designed and developed integrated marketing solutions for clients and channels.

Evaluated areas for Improvement and developed plans for increase online optimization.

Developed project parameters and provided analysis of client problems using business analysis tools.

Utilize Google analytics to track the visitor flow and interaction throughout the company website

Web Analyst

Client: Wi-Fiber

Salt Lake City, UT. March 2019 – June 2021

Working closely with various business teams such as Digital marketing, product management and B2B teams to collect business requirements (BRD) and translate them into technical requirements.

Designed tag specification documents to map the right data to right adobe analytics variables in order to fulfill the business needs.

Configured web properties, Data Elements, Variables, Rules and Set up environments in DTM.

Leading the efforts to migrate from adobe DTM to Launch from sites that are having the complex tagging and multiple variations of architecture.

Guiding developers to implement s.product variable to store the name of the products and added extension in launch as well to track in Adobe workspace.

Implemented and configured Marketing channels in processing rules.

Working closely with CCPA Team based on user requests.

Ability to integrate all the tools which we work on: Google analytics, JIRA, adobe, A/B testing and on using glassbox.

Conduct A/B and Multivariate tests using Adobe Test and Target and split the tests among the users to test the user engagements on site and update the target data collection file from mbox.js to at.js.

Defined various success metrics for sites and helped business create dashboards which covers various marketing reports such as fall out report, conversion funnel report and path report etc. using different reporting interfaces such as adobe workspace, adobe report builder and discovery etc.

Utilized Glassbox while zeroing in on unambiguous crowds and what they are searching for and created plenty of experiences and bind it to a main part of clients who went through a similar excursion and enhance contributions in light of their way of behavior.

Further developing our advertising efforts and zeroing in our endeavors on the right crowds and market division.

Develop and maintain daily, weekly and Monthly dashboards used by different marketing and business teams.

Experience working on adobe target – experience target and A/B campaign.

Have reporting experience working on ad-hoc analysis.

Transferring sessions that meet new criteria into your digital analytics tool using tealeaf after utilizing a wealth of data to create segments based on a search across multiple sessions.

Identify traffic trends, abandonment issues and identified opportunities for improving site conversion rates.

Worked with digital experience teams to use tealeaf to close the behavioral insights gap left by other data visualization tools and web analytics.

Diagnose issues within the existing tags different debugging tools such as adobe cloud debugger, Charles proxy.

Also using Observe Point to Automate Tag Validations, Create Web Journeys, write Analytics tag validation rules and run frequent tag audits to govern the Analytics data and identify any issues with the tags.

Create Data warehouse jobs and schedule them through SFTP&FTP.

Modifying the reporting capabilities with tealeaf to meet specific analytical needs and allow for quick consumption.

Creation and troubleshooting of target campaigns – targeting experience & A/B campaigns.

Working knowledge on SAINT classification.

As an admin supported the setup of various elements of the tool such as configuring new variables (eVars and props), Success events, merchandising variables, saint classifications, processing rules, marketing channels and segmentation etc.

Identify opportunities for process and tool improvements both within your team and across the broader organization and drive those from concept to implementation.

Design and write code for web/mobile HTML5 service-driven applications that scale to high-volume production instances, which includes test-driven and quality centric solutions.

Developed various SQL servers and ensured that they were properly maintained and supported.

Ability to manage multiple tasks/projects and deadlines simultaneously.

Basic understanding of system architecture principles

Ability to write complex SQL queries.

Hands on experience on Adobe DTM (Dynamic Tag Manager), Tealium, Google GTM (Google Tag Manager & Ensighten.

Also worked extensively on building and managing dashboards/visualizations within Adobe analytics using Analysis Workspace and more importantly on Tableau and Power BI by integrating multiple disparate data sources to help a business get meaningful insights with ease to understand visualizations.

Excellent teamwork, communication, interpersonal, leadership, analytical, and problem-solving skills.

Coordinate with Research and Products teams on the creation of Solution Design Document (SDD).

Ability to influence others without having direct authority.

Advanced proficiency in Adobe Site Catalyst (Omniture) or similar web analytics software.

Flexibility to shift focus and priorities, comfort with ambiguity.

Produce daily, weekly, monthly, and quarterly reports relating to outcomes based on the data analysis for various audiences, including management and marketing.

Create dashboards for senior management and various business units, synthesizing data from various sources.

Hands-on expertise in SQL reporting, development, analytics, or BI, etc.

Digital Data Analyst

Client: Staples Inc (Remote Project)

Framingham, MA. Nov 2016 – Oct 2018

•Worked on multiple web Analytics projects involving end-to-end Adobe Analytics development, support, and testing and data analysis.

•Worked closely with client in understanding the Business requirement's objective from Web Analytics measurement to provide them with the analytics solutions.

•Delivering reports using Adobe Workspace and Report Builder.

•Analytics Tagging Strategy document which helps business team as a strategy guide to deploy Analytics into any digital property.

•Converted the key business requirements to actionable KPIs.

•Create Solution Design & Technical Specifications based on the business requirements.

•Adobe Site Catalyst (Adobe Analytics) Implementation using DTM.

•Building goals, funnels, segments, filters, reports and dashboards.

•Create rules in DTM to trigger tags based on the scope & condition set to the variables.

•Create Page rules, Event rules, Data Elements to track the metrics as obtained in the Solution Design document. Did a thorough unit testing using Chrome Developer tools.

•Create dashboards and reports with high level KPI's.

•Supporting A/B testing using tealeaf events and reports to supports business decisions.

•Set up DTM property and Enterprise Analytics s_code configuration within DTM.

•Managing business expectations appropriately and keeping projects on schedule and within scope.

•Worked on Multichannel adobe Analytics implementation across web & mobile app.

•Prepared and distributed daily and weekly reports highlighting KPI’s performance.

•Developed A/B testing campaigns using Adobe Test and Target to increase conversion rates and maximize user experience.

•Integrated website analytics across multi-channel setup giving end-to-end visibility into consumer behavior.

•In-depth knowledge of web analytics processes and other related SDLS standards and their application in web platforms.

•Work closely with the business and multiple development, architecture, design, and test teams to implement next generation applications.

•Experience in production support to Tableau users and writing Custom SQL to support business requirements

•Designed and built signup and login pages using HTML and JavaScript and used Parse to save user information on the cloud.

•Assisted in creating SQL database maintenance logs and presenting any issues to the database architects.

•Adept at database management mining specific data from SQL information and working closely with departmental managers to create useful reports. Specializes in SQL Enterprise Server and SQL 2008.

•Develop KPI metrics, Dimensions, Report groups, Scorecards and Dashboards for trend analysis and funnel reporting.

•Set up DTM property and Enterprise Analytics s code configuration within DTM and Work with the developers closely to implement the Site Catalyst tags.

•Had experience working with vendors to communicate and achieve desired lead times & pricing free of error.

•Utilized Google Analytics to track visitor Flow and interactions throughout the company website.

•Developed the project parameters and provided analysis of Client requirement utilizing business analysis tools.

•Measuring the effectiveness of digital campaigns by leveraging A/B and/or multivariate testing to refine performance over time.

•I Have worked closely with the marketing team for marketing channel rule configuration and classifications etc which are required covering many other such post campaign activities along with the schedule reports for initial results.

•I have played a crucial role along my career in providing insights based on testing and experimentation for user experience optimization along with work on marketing.

•For developing and launching through the testing of page tags implementation, approved staging content for production readiness and also working with several other Debugging tools such as Charles proxy, Ghostery, Fiddler, Adobe Cloud Debugger, Omni bug along with Audit tools like Observe point.

•I also have worked on quantum metrics, eliminate clicks on repetitive tasks, enable more terms to be searchable in the global search bar, and reduce the number of back-and-forth clicks.

Web Analyst

Client: Meredith Corp,

Chennai, India. Jan 2014-June 2015

•Experience in planning, developing, implementing and managing the business and the technical side of the Web

Analytics.

•Build and manage a marketing dashboard that portrays key performance indicators for campaigns and different marketing channels.

•Analyzes and integrates data to build dashboards using visualization tools such as Tableau for senior managers.

•knowledge of working with data layers for DTM to expose user events and actions on web pages.

•Debug and validate the Adobe Analytics tags and trouble shoot the issues by working the dev teams.

•Experience in Adobe Dynamic Tag Manager and Adobe Site Catalyst Implementation.

•knowledge of workspace, reporting and admin console interfaces in Adobe Analytics.

•Comfortable with advanced segmentation capabilities & Data Warehouse within Adobe Analytics.

•Identify A/B testing opportunities and analyze tests in conjunction with the testing manager and developers.

•Validate and debug implementations using chrome developer tools, Omni bug, Tag Assistant, Firebug, Charles proxy, etc

•Coordinated with business and IT through the software life cycle, specializing in business analysis, gap analysis, documentation, delivery planning, testing and team handling with proven records in delivering satisfied projects on time with integrated teamwork.

•Identify opportunities for process and tool improvements and drive those from concept to implementation

•Use test driven and iterative development methodologies

•Fulfilled the key words recognition with Open Calais API and translated key words to pictures using Flickr API.

•Performed sophisticated ad-hoc or ongoing custom analyses against medical claims to support business stakeholders.

•Had experience resolving issues that surface within the supply chain of the company or with outside vendors.

Digital -Business Analyst

Client: eClerx Pvt. Ltd,

Hyderabad, India Dec 2012 - Sept 2013

•Involved in gathering business requirements from the end users and management

•Help define Key Performance Indicators (KPIs).

•Coordinate with developers to implement the custom tags based upon business request.

•Generated weekly and monthly dashboards in Google analytics and Adobe analytics workspace.

•Lead the data analysis and reporting of test Key Performance Indicators (KPIs).

•Work with technology teams to understand data availability and build scripts to ingest data from various systems.

•Work with test managers to understand data needs, provide in-depth analysis support and share associated business insights.

•Perform regular ad-hoc data querying and analysis to better understand customer behaviors including acquisition and conversion.

•Gather, synthesize and interpret disparate quantitative information sources, develop meaningful insights and clearly disseminate them to key stakeholders.

•Create and update regular reporting based on a variety of data sources. Understand, monitor, QA, translate, collaborate with stakeholders to ensure on- going data quality.

•Extracted the business requirements for E-commerce from various sessions with business leads and maintained them using Requisite Pro, tracing them all the way to the system artifacts.

•Prioritized requirements to be developed according to Agile methodology.

•Work closely with the front-end team to define new User Interface behaviors, widgets and containers with the goal of creating a truly distinctive, world-class user experience

•Solved problems using a combination of JavaScript, JSON, and JQUERY.

•Created, Upgrading, and Maintaining the JavaScript libraries and widgets so that the data is managed the same way regardless of when the form was developed

•Help integrate functionality into new existing JAVA based applications running on a bootstrap-based library.

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