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JANICE STRASSBURG

adzsns@r.postjobfree.com 716-***-**** Niagara Falls, NY 14304

Versatile Social Media Manager possessing well-coordinated and data-driven methodologies focused on prospecting solid leads, developing strategies and increasing ROI. Knowledgeable about multiple social platforms and optimizing SEO. Excellent communicator and planner committed to building long-lasting and productive relationships. Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Keyword Analysis

Marketing Strategies

Content Marketing

Strategic Planning

Account Management

SEO Strategies

Project Management

Cold Calling Skills

Client Relationship Management

Marketing Strategy

Optimizing ROI

Online Engagement

SEO Proficiency

Brand Development

Content Development

Customer Engagement Strategies

Social Media Marketing

Marketing Automation

Business Development

New Business Development

Email Marketing

Google Analytics Setup

Campaign Development

Pay-Per-Click Advertising

Google Analytics Proficiency

Google Analytics

Social Media Management

Digital Marketing

Online Marketing

Gagster's Niagara Falls, NY

Server

06/1997 - Current

Provided excellent customer service to ensure satisfaction. Assisted in training new servers.

Maintained knowledge of current menu items, garnishes, ingredients and preparation methods.

Halligan's Tavern Lockport, NY

Restaurant General Manager

06/2021 - 11/2022

Ensured compliance with health, safety and sanitation standards. Maintained accurate inventories of food, supplies and equipment. Monitored daily operations to ensure adherence to established policies and procedures.

Scheduled staff shifts and monitored labor costs.

Developed marketing strategies to promote restaurant services. Hearst Media Amherst, NY

Digital Marketing Executive

10/2019 - 11/2020

Developed and implemented multi-channel digital marketing strategies. Created content for website, social media accounts, email campaigns and other digital channels.

Monitored performance of campaigns using analytics software such as Google Analytics.

Summary

Skills

Experience

Managed SEO activities including keyword research, link building and content optimization.

New York Marketing Group

Williamsville, NY

Sales and Marketing Manager

05/2018 - 10/2019

Developed and implemented sales strategies to target potential customers. Created and distributed promotional materials to increase brand awareness.

Monitored customer satisfaction levels through surveys and feedback mechanisms.

Collaborated with product development teams to create new products that meet customer demands.

Analyzed competitor activities in the market and identified opportunities for growth.

Managed a team of sales representatives by providing guidance, training, and support when needed.

Evaluated performance metrics such as revenue generation, customer acquisition rate. to measure success of initiatives taken up by the team. Researched emerging technologies in the field of Sales and Marketing and made recommendations for implementation.

Assisted in developing content for social media platforms such as Facebook or Twitter for increasing brand visibility.

Motivated and mentored employees to increase knowledge, skills and career potential within company.

FindItQuick Grand Island, NY

Vice President

06/2010 - 04/2018

Developed and executed strategic plans to support the vision of the organization.

Formulated policies that improved operational efficiency and productivity. Directed business development initiatives, including acquisitions and joint venture agreements.

Negotiated contracts with vendors for services, products and supplies. Managed financial operations, overseeing budgeting, forecasting and financial analysis activities.

Oversaw human resources functions such as recruitment, employee relations, training and benefits administration.

Provided oversight of all departments in order to ensure smooth operation of daily activities.

Organized special projects such as corporate events or marketing campaigns.

Analyzed market trends to identify opportunities for growth within existing markets or new ones.

Identified problems and implemented solutions to better streamline operations.

Created and integrated market plans to position company brands in target marketplace.

Hired, trained and mentored 50 staff members to maximize productivity. Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics and other SEO techniques and metrics sources.

Niagara Wheatfield Senior High Sanborn, NY

High School Diploma

06/1995

Education and Training

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