DAIQUIRI ROSEN

EXECUTIVE SUMMARY

I am a passionate, performance-driven leader with more than 15 years of expertise building high-performance teams, managing profitable operations, and executing successful marketing strategies and campaigns. I thrive in dynamic environments where I can leverage my financial, technological, and strategic expertise to drive innovation and deliver results. I have an extensive background in optimizing emerging technologies to streamline processes and operations. Using excellent data analysis and strategic planning abilities, I am able to identify improvement opportunities and quickly implement effective solutions. I am adept at implementing quality assurance procedures and fostering cooperation among diverse stakeholders. My track record of success speaks to my commitment to achieving objectives and surpassing expectations. As a leader of change, I am always ready to challenge the status quo and find new ways to drive growth and efficiency while fostering collaboration across teams.

CONTACT

Address: Lenexa, KS 66219

Phone: 913-***-****

Email: adzsly@r.postjobfree.com

Website: daiquirirosen.com

LinkedIn

CERTIFICATIONS

Certified Salesforce Marketing

Cloud Email Marketing

Specialist Certificate number

#22683792

Marketo (expired)

Managing Projects in Organizations

LinkedIn: SEO Skill Badge

PROFESSIONAL SKILLS

Continuous Improvements and Efficiencies

Project and Program Management

Online and Traditional Marketing Strategy and Campaign Execution

Data Capture, CRM Management, and Analytics

Complex Problem Solving and Creative Thinking

Audience Segmentation and Personalization

Demand/Lead Generation Marketing and Platforms

Marketing Operations, Sales Operations

Leadership and People Development

Vendor Management and Collaboration

Oral and Written Communication

Analytical Mind-set and Attention to Detail

Profitable Promotions and Marketing Campaigns

Supply Chain and Inventory Management

Sales Team Partnership & Sales Support

TECHNICAL DEPTH

CRM and Marketing Campaign Execution: Salesforce • HubSpot (Lead Gen) • Listrak • Klaviyo • AEC/AEM • Marketo • Google Marketing Platform • Function Point • Facebook Instagram • Pinterest • Twitter • YouTube • Sprout Social • Hootsuite • Salesforce • Khoros • YotPo

Data Analytics and Reporting: Google Analytics • Google Data Studio • Customer Data Platforms (CDP) • Power BI/ Automate • Quickbase • SEM Rush • Ahrefs • Moz •

Screaming Frog • Cognos • Tableau • Excel • SAP / Qualtrics • Quickbooks • Cognos (IBM)

Project Management and Operations: Microsoft Suite

(Admin level) • MS 365 • Quickbase • Workflows • Oracle

• Function Point • Salesforce • JIRA • Basecamp • Trello

• Monday • Smartsheets • Hive • Microsoft SharePoint • Continuous Improvement Methodology

Creative Platforms: Invision (wireframes) • Issuu • Keynote • AEM/AEC/Adobe Creative Libraries • Salsify • Canva SAM Software • Meta Tags/Titles/Descriptions • Approval Workflows • Acquia DAM • Adobe Advertising Cloud • Webdam • Oracle Content and Experience

Cloud • Salesforce Content Cloud

CAREER HISTORY

Vice President, Marketing Operations, 11/2022 to 05/2023 Crux KC - Kansas City, MO

Developed clients marketing campaigns and projects with meticulous attention to detail, adherence to budgets, and led regular status reviews. Results: improved service levels (client response time by 60%).

Created and managed multichannel marketing campaigns,optimizing email marketing, social media, affiliates, influencers, display, SEO/SEM, and offline channels. Result: improved campaign ROI by 30%.

Improved HubSpot CRM functionality and implemented a lead generation application. Results: 30% increase in qualified leads with a 50% higher conversion rate.

Established new KPIs, monitored trends in business and program performance, and developed a profitability analysis

(by client, team, and individual); identified clients paying under the break-even hourly rate, developed a plan, and partnered with the account team to renegotiate terms. Results: 0% client loss and 20% increased profit.

Implemented a project management platform, optimized processes, automated dependencies, and tracked SLAs. Results: reduced manual steps by 50% and increased profitability by 20%.

Demonstrated excellent leadership and communication skills to kick-start collaboration. Results: 15% improved employee satisfaction, 100% improved cross-team partnerships, and 50% more accurate contracts (MSA/SOW). Account Director, Marketing Technology (MarTech), 06/2021 to 10/2022 VMLY&R - Kansas City, MO

Led the development of role-based training paths and content for Walgreen’s marketing team (AEM/AEC/AEP).

Staffed and oversaw internal teams responsible for creating and implementing AEC marketing campaigns for clients.

Developed and executed diverse, effective marketing campaigns for seven clients, four industries, and a variety of media.

Oversaw tasks, dependencies, team responsibility, and weekly executive updates while serving as the principal project manager for the integration of Salesforce for two clients.

Converted marketing-specific business objectives into IT requirements, resulting in a 25% reduction in technical debt and an increase of over 50% in client marketing campaign effectiveness.

Developed and implemented data-driven campaign tactics, cloud platform integration solutions, and complicated problem-solving techniques, increasing productivity by 25%.

Secured incremental business from existing clients by presenting forward-thinking strategies. Director, ECommerce and Digital Marketing, 11/2019 to 06/2021 DEMDACO - Leawood, KS

Implemented single project management platform for gathering, cleansing, and storing data from multiple collection points. Results: improved forecasting accuracy by 50%, audience targeting by 45%, NPS by 25%, and reduced technical debt by $650K annually.

Partnered with VP of Sales to define target demographics, develop regional marketing strategies, and create lead scoring/routing logic. Results: 300+ new B2B customers, 33% increase in lead generation, 40% higher conversions, and 50% improved campaign performance.

Forecasted product needs, secured inventory, and monitored over 5,000 SKUs across three eCommerce sites. Result: doubled eCommerce sales for all three sites two years in a row.

Implemented regular vendor performance reviews to validate the timely delivery of services and adherence to contract terms. Results: 25% average reduction in vendor costs and improved overall vendor relationships.

Partnered with the Data Analytics Team to centralize data from multiple collection points and create custom dashboards for leadership. Results: improved forecasting accuracy by 50%, audience targeting by 45%, NPS by 25%, site visits by 25%, and reduced technical debt by $650K annually.

Collaborated with legal teams to conduct regular audits and reviews of company policies, ensuring ongoing compliance with changing regulatory requirements. Result: implemented ADA compliance process and revised company T&Cs and Privacy Policies.

Account Director, 08/2018 to 11/2019

Unbound Agency - Kansas City, MO

Directed projects for the agency's largest client with a sharp eye for details, quality of work, and customer needs.

Extracted and interpreted data for analysis and presentation of campaign recommendations for 27 brands, delivering a 62% improvement in marketing performance and 30% incremental revenue.

Influenced and trained the client's marketing team to test multi-channel advertising tactics and A/B content and site testing, resulting in 37% higher campaign metrics.

Collaborated cross-functionally to create and maintain a consistent brand message using scalable project delivery method.

Interviewed, hired, and managed 100% of outsourced contract resources (copywriting, design, coding, and event marketing assets).

Group Manager/Manager, 02/1999 to 03/2018

Sprint - Overland Park, KS

Group Manager,Marketing Operations

Group Manager, Program/Project Management

Group Manager, Sales Operations

Marketing Manager, Office of Privacy and Compliance

Group Manager, Prepaid Marketing

Manager, Training Strategy and Delivery

National Sales Manager

Manager, Vendor Partnerships

Manager, Quality Assurance (call center support)

Project Manager, Sales and Distribution

EDUCATION

Bachelor of Science, Business/Marketing • Kansas State University, Manhattan, KS PHILANTHROPY

Leukemia & Lymphoma Society: 2022 LLS Students of the Year Campaign mentor • Ongoing fundraising

Camp Quality USA: Spokesperson (campaign video) • Ongoing fundraising

The Dream Factory of Greater Kansas City: Director of Screening • Director of Marketing

Bags of Fun Kansas City: Keynote Speaker for Black & White Gala • Ongoing fundraising PAGE TWO

Contact this candidate