GABRIEL DIAZ

Weston Fl. · *****

adzsf9@r.postjobfree.com · +1-786-***-****

MARKETING & SALES LEADER

Highly motivated sales professional with over 30 years of experience in the Marketing and Advertising field. Dedicated leader with a history of rehabilitating stagnant markers by developing exceptional marketing plans, and sales force training. Resourceful sales manager with experience in leadership, brand building, strategic planning, and development of new costumer services.

CORE COMPETENCIES

Strategic sales plans/ Sales leadership /Sales force recruitment & training/ New business oriented: digital & traditional/ Exceptional sales closer/ Assessment & analysis/ Marketing campaign management/ Deep knowledge of the LATAM market

PROFESSIONAL EXPERIENCE

EYEWEAR 2000

Sales & New Business Director (2019 – Current)

Implementation of business strategies aimed at the development of sales of optical frames in the LATAM market. Expansion and maintenance of key accounts as well as new distribution and sales channels, both face -to -face and electronic trade. (E-commerce). Automation of sales processes and collections. Development of new products and brands as well as strategic suppliers.

HBO

Ad Sales Director LATAM office (2015 /18) Ad Sales Director Panregional office (2014 /15) Ad Sales Manager Panregional office (2013 /14)

Development of a new business unit at HBO, leader of a team of 27 people from 4 areas: sales, marketing, creation, and traffic department, responsible for studying the buying behavior of the media in the Pan-regional market and its competitors to establish tariffs and commercial policies. Content product creator, seasonal package deals and for strategic brands. Specialist in public and institutional relations. Implementation of customer loyalty techniques and strategic alliances with the main commercial brands

KEY ACCOMPLISHMENTS

* Revenue generation of $30MM+

* Created the structure of trade relations in Ad sales for HBO LAG & The first Ad Sales LATAM Direction

* PANREGIONAL Market:

. Revenues increased by 5000%

. Growing customer by an additional 180%

MEDIA MIX SALES

Advertising Sales Director (2011/13)

Managing sales and marketing for SKY Mexico, SKY Brazil and DIRECTV Pan Americana. TV channels: DIRECTV Sports, On DIRECTV, Pasiones and Golf Channel plus 27 channels of television advertising insertion, ACCESS Magazine besides all digital platforms. Introducing audience market analysis. Development rates and incentives for advertising agencies, strategies for attracting and retaining customers, processing of media plan, customer service and public relations.

KEY ACCOMPLISHMENTS

*Revenues increased by 112% to $ 7MM *Development of strategic alliances with Sky Mexico and Sky Brazil *Growing customer base 400%

SODA advertising

Media Director (2009/11)

Media planning in charge, excellent relationships with media representatives. Strategic presentations skills and media audience behavior expert. Agency profits oriented. Board of director’s member.

KEY ACCOMPLISHMENTS

*Increase in 48% the agency profit

*Developed strategic alliances with media and with distribution channels. *Achieved 30% additional income as the result of strategic alliances with key players in the market.

RADIO CARACAS TELEVISION (Venezuelan National TV Network)

Ad Sales Director (1998 /07) Ad Sales Manager (1993 /98) Ad Sales Executive (1991 / 93)

Forecasted, planned, and executed sales strategies for the company, always maximizing the portfolio investment of the advertisers and the profitability of the advertising time, considering the macroeconomic variables of the country as well as the composition of the clients. Created and supervised a customer service department. Formulated the communication proposals, adapted to the advertisers’ needs.

KEY ACCOMPLISHMENTS

* Revenue generation of $ 1.200MM+

* Achieved 125% more in profit sales than direct competitors. * Fulfilled annual target sales. * Established new account and developed important existing accounts, such as Procter & Gamble, Toyota, PepsiCo and Polar brewery (the most important corporation in Venezuela), as exclusive RCTV client, among others.

EDUCATION/ SKILLS

*Essentials of Digital Advertising Sales *Marketing Management. Universidad Central de Venezuela. *Native Spanish speaker.

*English: Advance/Intermediate level. *P&G, AGB/ Nielsen and IBOPE media workshop and seminars. *Proficient in Microsoft Word, Microsoft Excel and PowerPoint.

AWARDS AND HONORS

*Work Order Merit Award: Republic of Venezuela 2001 *Manager of the year: RCTV 2001 and 2006 *William H. Phelps Awards, Best Team of RCTV 2003

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