ROBERTO HIRIART

US +1-518-***-**** Mexico +52-55-853*-**** ï adzsa9@r.postjobfree.com

Experienced C-Level Executive with a distinguished career spanning over two decades, characterized by remarkable achievements in diverse industries and geographies. My unique blend of financial acumen, strategic vision, and operational expertise has consistently delivered exceptional results for organizations of varying sizes, from startups to multinational corporations.

IMPACTFUL CONTRIBUTIONS

PODEMOS PROGRESAR, México, April 2022-Present

Board Member

Podemos (www.podemos.mx) is a microfinance company in México specializing in loans to small businesses with value added services including financial education, workshops to help entrepreneurs scale their business. “Podemos” has been profitable since inception, backed by Alloy Merchant Finance; Altum Capital among others; the company has +70K active clients in Mexico

ENDEAVOR, México, June 2018-Present

Top 100 Mentor México

Endeavor (www.endeavor.org) is the Leading Global Community of High Impact Entrepreneurs, it’s mission is to build thriving entrepreneurial ecosystems in emerging and underserved markets around the world. I am in the top 100 mentors for Endeavor México, helping up and coming entrepreneurs define their market product fit as well as the key drivers for success.

ANGEL INVESTOR,

I am Passionate about creating value and supporting entrepreneurs, I have made strategic investments in promising startups. With a track record of financial returns and active mentorship, I leverage my knowledge, experience, and network to guide and empower aspiring entrepreneurs on their path to success. As part of my quest, I have personally invested in:

• Naya Homes (www.nayahomes.co)

• Luable (www.mejorcdt.com)

PROFESSIONAL HISTORY

CONEKTA, Global, June 2021-October 2022

CFO

Conekta (www.conekta.com) is the largest online payment processor in Mexico; series B company with rapid growth in the Mexican Market looking to expand beyond the 2nd largest market in Latin America. I oversaw all support teams for Conekta including Finance, Strategy, Investor Relations, Corporate Development, Legal & Government Relations as well as Internal Systems teams to provide the required assistance to scale the company and maintain hyper-growth in the Fintech Industry.

• Oversee strategic / corporate development initiatives together with product teams to guarantee successful execution of product roadmap and maintain market competitiveness.

• Implemented Corporate FP&A team to oversee forecasting, revenue growth, financial planning, and budgeting. As a result, the company had it’s comprehensive budget as well as rolling 12 month’s forecast measured monthly.

• Lead M&A activities as well as post integration process.

• Establish corporate governance for Conekta, including capital structure and committee optimal structures.

• Responsible for capital raising activities for the company and ensure sufficient operating cash for the company. Raised $8MM from existing investors through difficult economic conditions for VC, especially in Fintech.

• Challenge Status Quo in all new ventures to ensure sound business strategy as well as manage profitability on new projects.

• Hire and maintain high performance executives with proven execution to facilitate Product roll out and company goals. Resulting in 5 key hires for the administrative function of the company including General Counsel, FP&A Director, Strategy Director & Government Relations Director

• Direct all finance and administrative functions and promote information-led transformation to get data-based insights and create action plans / strategies. Implemented Tech Stack for Conekta resulting in 2% operating margin increase.

• Lead Legal / Compliance and Policy teams, maintain relationships with key decision makers and influence relevant legislation. Ensure that management has adequate legal counsel to the board of directors, chairman of the board, chief executive officer and other senior management. MERCADO LIBRE, Mexico City, Mexico February 2018-June 2021 CFO Mexico

Nasdaq MELI, 70 B market cap company. Directed Administration, Accounting, Control, Finance, Strategic Planning, Corporate Development, Purchasing and Investor Relations functions. México became the 2nd largest market after Brazil under my direction.

• Co-leader of Mexico’s Management Committee which includes all Business Units (Logistics, eCommerce, Fintech, Advertising, Marketing)

• Lead FP&A team in the country for all eCommerce, Fintech and Logistics businesses; creating processes and metrics to measure each business separately and its marginal contribution. As a result, México became cash positive for the first time since starting operations in the country.

• Lead M&A process in the country as well as oversee relationships with Investment funds (VC and PE mainly). Led the acquisition of a software development company in Mexico, first ever outside Argentina for MELI.

• Participated in Government Relations committee to address new policies that could affect Mercado Libre's operations, resulting in applying for and getting IFPE license for Mercado Pago.

• Established governance and control framework within the country to support sustainable business growth.

• Oversaw local capital structuring /funding needs to sustain hypergrowth business needs.

• Actively participated in Mexico’s Fintech growth by negotiating with other Financial Institutions as well as assisting in discussions with regulatory agencies in the country. Obtained $100MM securitization for Mercado Credito’s loans, first ever in the country with online credit only.

• Implemented processes to comply with CNBV and other government regulators for Mercado Libre’s Fintech businesses, resulting in Mercado Pago obtaining IFPE license, allowing the company to provide digital wallet to customers.

• Lead communications with key shareholders / investors in the country. Increasing institutional investors interest and trading activity in MELI stock.

• Participated in Mexico’s HR steering committee to align benefits and maintain key talent in the company. Established succession processes for México and directed benefit package for key employees.

• Managed Mercado Libre Mexico’s Gross and EBIT margins by allocating resources that promote growth, as well as keep long term profitability vision for the country. LACTOPRODUCTOS LA LOMA, Mexico City, Mexico July 2011-February 2018 CFO & COO

La Loma (www.laloma.com.mx) is a PE owned company that produces and distributes dairy based products all over Mexico. The company is the largest ice cream mix distributor in the country and has the largest cold distribution network reaching 80% of all populated areas in the Country. As CFO / COO, I directed all Finance, Accounting, Strategic Planning, Investor Relations, Operations /Logistics, IT, Distribution Centers, M&A and Legal teams for the company.

• Tripled EBITDA in 2017 from 2011; increasing EBITDA margin from 14% in 2011 to 20% in 2017, as well as gross margin from 40% to 48%.

• Established a franchise proposition for new Ice Cream Parlors in Mexico; with the objective to create new ice cream outlets in the country.

• Consolidated international sales efforts to increase presence in Latin America and Southern United States.

• Implemented the company's first strategic plan that effectively institutionalized the company. Increasing our pipeline by 60%.

• Consolidated Strategic Planning function by developing a framework to renew the company s strategic objectives every 5 years; aligning the company's objectives with future growth.

• Successfully acquired 3 of our top distributors and integrated the region into our direct sales operation increasing profitability by 30%.

• Increased sales by 25% on our top clients by tailoring their credit requirements to help them grow; decreased Accounts Payable days by 7 days during the same period.

• Obtained more than $800MM MXP bank loans to pursue acquisition targets as well as organic expansion.

• Increased the company’s ROIC from 25% to 44% since 2011 by actively managing capital allocation processes and ensuring alignment of all investments with the company’s strategy.

• Achieved more than 6% in operating efficiencies by establishing long-term contracts and derivatives on main raw materials used.

• Established budgeting process for the company including monthly variance analysis; improving operating margin by 8%; including outsourcing long-haul distribution.

• Implemented ERP system allowing detailed financial and sales analysis by sale channel.

• Established Corporate Governance by enhancing internal controls and functions and advising Chairman of the Board on best practices.

CITI COMMERCIAL BANKING, New York, NY July 2006-July 2011 Vice President – Middle Markets (July 2008-July 2011) Develop and build relationships with C-Suite and treasury department contacts across a diverse industry clients and prospects in the middle markets; as well as advise clients on capital structure, financing options, M&A and treasury solutions.

• Developed more than 25 client relationships with $30MM USD in associated revenue.

• Advised clients on new market opportunities / trends resulting in 3 acquisitions valued at $800MM.

• Secured syndication agent role for a $75MM USD financing for global news content provider, securing cash management services ($200M in annual fees).

• Won check printing solution for media and marketing research firm ($2MM USD in annual fees)

• Attained international cash management solution for leading media company ($150M USD in annual fees).

• Secured lead agent role for a $125MM USD eight bank syndication for leading pharmaceutical company.

• Implemented and maintained 800 client transition process between Institutional Clients Group and Commercial Bank maintaining all client relationships.

Management Associate – Commercial Banking (July 2006-July 2008) Two-year rotational program throughout the Commercial Bank allowing cross-business exposure in Strategy, Marketing, Cash Management and Corporate Banking; program includes formal credit training.

• Created and led implementation of $6B USD asset allocation model for Commercial Banking to better deploy the group’s exposure in the market.

• Developed US-India industry initiative for Commercial Banking to promote cross-border investments with more than $50MM USD in loans provided to new clients.

• Structured and managed end-to-end syndication process for Middle Market companies. Major transactions included: refinancing of $104MM USD unsecured facility for a plant nursery, $300MM revolving facility for a medical device company, and $150MM syndicated facility for an east coast wine distribution company.

• Developed and implemented client experience framework for U.S. Commercial Banking, reporting directly to Commercial Banking Head, and increasing client satisfaction and product per client ratio from 2:1 to 4:1 in a six- month period.

AVANTEL SA, Mexico City, Mexico September 2002-September 2004 Director, Head of Strategy and Global Accounts

LUCENT TECHNOLOGIES, Mexico City, Mexico January 2001-September 2002 Account Executive, Mobile Industry

KPMG CONSULTING, Mexico City, Mexico August 1998-January 2001 Senior Consultant, Financial Services

EDUCATION

INSTITUTO TECNOLOGICO AUTONOMO DE MEXICO, Mexico City October 2014 Corporate Finance

UNIVERSITY OF CHICAGO BOOTH SCHOOL OF BUSINESS, Chicago, Illinois June 2006 Master of Business Administration

Concentrations in Strategy, Finance and Accounting UNIVERSIDAD IBEROAMERICANA, México City June 1998

Bachelor of Science, Industrial Engineering

ADDITIONAL

• Native speaker English and Spanish

• US Immigration Status: Valid Work permit without expiration date.

• Interests include family, cycling, volunteering, mentoring, grilling.

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