William (Billy) Duffey III

adzrzo@r.postjobfree.com

linkedin.com/in/billduffeyiii

Strategy and creative hybrid executive with 15+ years’ experience synergizing business, product, and creative goals. Award winning. Collaborative. Data-Obsessed. Change agent. High energy. Steadfast resolve. MBA. My career has spanned start-ups and family business to Fortune5 organizations, and this breadth of experience has yielded scrappy resourcefulness with great appreciation for client goals and pain points. I am able to navigate red-tape and bureaucracy professionally while also delivering quantified and tangible results. I find inefficiency and blind adherence to the status quo incredibly frustrating and have learned to build alliances to drive disruptive change in companies ranging from 20 employees to 200,000+. I bring a general management approach to marketing and am driven by improving the top- and bottom-line. I am equally comfortable defining strategy and managing execution through delegation and diving in to accomplish the task at hand on my own. I can often be found on YouTube learning a new skill to cover for a colleague or team member at the last minute and have a healthy obsession with Mihaly Csikszentmihalyi's Flow Theory (& productivity hacks). Experience

BD3 Consulting, Boston, MA July 2020 – Present

Founder & CEO

Advise clients on branding, positioning / messaging, and marketing technology to generate leads and maximize retention

Develop full-scale marketing plans, including company and industry reviews, setting sales objectives, researching target markets, and recommending tactical marketing tools

Manage execution of omni-channel plans to meet or exceed revenue targets for existing, new, and digital business Unidine, Boston, MA February 2020 – July 2020

Director, Marketing

Led development and execution of integrated growth strategies and implemented marketing plans to achieve aggressive growth targets and other critical success metrics

Conceptualized, piloted, and executed novel prospect and client programs to drive incremental growth

Quantifiably measured the performance of every marketing channel / campaign via establishment of KPI’s to optimize spend and maximize conversions and upsell opportunities BD3 Consulting, Boston, MA February 2019 – January 2020 Founder & CEO

Acquired new business, scoped work, and managed all aspects of brand, growth marketing and business development consulting engagements with leading organizations across industry verticals; seamlessly addressed service issues across clients and stakeholder groups, often in high-pressure environments driven by C-Suite executives Artifact Health, Boston, MA December 2018 – January 2019 Director, Marketing

First marketing hired to build time and devise rapid growth strategy for early-stage health-tech startup

Established channel, content, and social marketing strategies as well as traditional media and secured three blue-chip clients within 30 days before role was defunded

CVS Health, Woonsocket, RI May 2014 – November 2018 Director, Integrated Marketing

Awarded top company honor: CVS Health Breakthrough Award for disruptive innovation with execution

Architect of new Integrated Marketing vertical within organization; obtained buy-in from senior executives, led recruitment and definition of all systems, processes, technology and KPIs

Led high-performing team of senior marketers supporting $1.1B growth target via development and execution of omni- channel marketing programs

Launched first digital content marketing and thought leadership platform for B2B / payor audience Senior Advisor, Product Marketing

Engineered new brand architecture based on 360-degree self-initiated research project; obtained sales, product, and marketing leadership buy-in; led development and go-to-market plan for 450+ field colleagues and external stakeholders

Designed, developed, and managed roll-out of new content and sales enablement portal resulting in ~400% utilization growth (downloads) and ~50% reduction in time to develop finalist and renewal meeting presentations William (Billy) Duffey III

617-***-**** adzrzo@r.postjobfree.com linkedin.com/in/billduffeyiii Advisor, Enterprise Product Innovation

Managed P&L for $20M product portfolio to promote adherence and reduce caps-in-care; built financial and clinical models

Developed pricing and guarantee client proposals and managed cross-functional workgroup comprised of product, sales, legal, and actuarial leadership

Regal, Norwood, MA & New York, NY May 2006 – August 2012 Vice President, Delivery Excellence

Led multifunctional organization in charge of development and ongoing management of custom brand and marketing solutions (SaaS) for Fortune500 clients; scope included: creative, coding, account management, sales, and service

Managed acquisition, growth, and retention of blue-chip accounts across industries including JPMorgan Chase & Co., Fidelity Investments, Hilton Hotels Worldwide, and The Walt Disney Companies

Increased account profitability ~35% by spearheading expansion into new digital / cross-channel marketing product suite Senior Account Manager

Modernized new client on-boarding process resulting in ~65% average reduction in implementation time Account Services Representative

Devised and executed new company-wide software solution for documenting and evaluating service requests resulting in 40% reduction in average resolution time

Education

Boston College Graduate School of Management

M.B.A, Analytics Concentration

Executive Director, Graduate Student Association, elected by Boston College graduate student body across programs

Boston College Provost Advisory Council, appointed by Boston College President New York University

B.A. in Social Sciences with Honors; Communications, Organizational Behavior & Change Dual Majors

Summa cum laude, GPA: 4.0

Wallace Gobetz Award, given to the student with the highest GPA in their degree program

Elizabeth Burridge Memorial Award, for most outstanding senior project in their degree program

Commencement Banner Bearer, selected by faculty and administration to represent all undergraduate programs at all University commencement

Associations, Activities & Interests

Out Professional Network, Member & Volunteer

The Leo Project, Board Member

Noble & Greenough School, Class Correspondent; Alumni Committee Member

Alpha Sigma Lambda Honors Society, Member

Beth Israel Deaconess Hospital, Patient & Family Advocacy Board Member

Causes / Volunteer:

o Boston GLASS, community center serving young people in the LGBTQ community o Brain Aneurysm Foundation

o Pan-Mass Challenge, Dana-Farber Cancer Institute o Animal Rescue League of Boston

Interests:

o Graphic design, data visualization, all things organization, productivity hacks o Home renovation / restoration, design, construction o Mountain biking, golf, my goldendoodle Bodey

o True Crime podcasts, documentaries, political philosophy

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