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Bashak Ilhan

adzqz5@r.postjobfree.com • 347-***-****

Austin, TX

E-Commerce & Marketing Leader

20+ years of success driving international revenue growth via e-commerce channels for multi-industry organizations Entrepreneurial and results-driven professional with a proven track record of founding and scaling successful eCommerce ventures. Talent for planning, executing, and optimizing data-driven marketing strategies. Proficient in leveraging customer insights, market trends, and product data to maximize ROI. Adept at managing key marketing initiatives, testing programs, and identifying revenue opportunities. Strong analytical skills with a proven ability to optimize media spend and deliver measurable results. Excellent collaboration and leadership abilities in cross-functional environments. Areas of Expertise

• E-Commerce Management

• Digital Marketing

• Account Management

• Vendor Sourcing and Negotiation

• Campaign Planning and Execution

• ROI and Budget Management

• Business Transformation and

Scaling

• Supply Chain Management

• Operations Management

Accomplishments

• Transitioned 50+ companies to global e-commerce markets, helping them attain $1 million revenue in a single year.

• Launched and developed an online business specializing in Home & Décor products; captured $1 million revenue in 3 months, built partnerships with 2,000 international suppliers, and grew the company to 250 personnel with 2 private brands and 3 showrooms.

• First startup was acquired by Hepsiburada.com (NASDAQ) is a Turkey’s first and biggest e-commerce company that has been serving since 1998. It has over 79 million users.

• Launched and currently running a successful Mediterranean concept fashion store. Career Experience

Monique Store 2022 – Present

Digital Marketing Manager

Launched a Mediterranean concept fashion store with both men and women apparel and accessories. Conceptualized and developed a pricing, product mix, and e-commerce strategy to support initial website launch and growth. Run all aspects of website operation, including design, digital marketing, content updates, and product management.

• Cultivated relationships with 12 vendors and grew physical stock to 12,000 products.

• Developed 6 marketplace arrangements with Wolf & Badger, Neiman Marcus, Macy’s and others.

• Spearheaded a private sales campaign securing $24,000 revenue in 3 days and B2B sales initiatives with UAE, Russia, and New Zealand with first orders of up to $60,000. ROAD – Digital Marketing Agency, Miami & Austin 2014 – Present Digital Marketing Strategist

Consulted 50+ B2B and B2C clients, conceptualizing and implementing comprehensive e-commerce and digital marketing strategies that facilitated GTM, branding, new market penetration, new business launch, business expansion, international e- commerce growth, and overall revenue and profit margin increase. Direct a team of 15 writers, designers, and programmers with full accountability for budgets ranging from $10,000 to $40,000 and control over strategic decisions related to branding, marketing, content, UX, media spend, testing, analytics, and web design. Page 2 3

• Expanded clients’ e-commerce operations to a global level, resulting in million-dollar revenue within a single year.

• Achieved improvements to conversion rates and average order value through end-to-end eCommerce marketing planning, execution, and optimization.

• Coordinated key marketing initiatives, including paid search, email marketing, affiliate programs, and online media advertising and continuously optimized campaigns based on attribution/interaction approaches and customer segmentation to maximize ROI and reduce cost of customer acquisition.

• Boosted organic traffic through development and implementation of multi-channel content management strategies.

• Analyzed and evaluated media mix, campaign performance, UX, and e-commerce metrics to pinpoint opportunities for improvement and optimize purchasing flows, introduce cross-product opportunities, and overhaul media spend and marketing campaigns.

• Directed clients’ B2C and B2B operations, encompassing all facets of sales, marketing, warehousing, and customer service.

NYFU (Acquired by Lazzoni USA), New York City, NY 2014 – 2015 Digital Marketing Manager

Headed the development of the company strategy and guided the Pre-Series A investment round to support market launch of New York Functional Furniture (NYFU), a company specializing in affordable functional furnishing & décor for apartments and offices.

• Pinpointed and capitalized on competitive advantages (manufacturing capacity, design, and scalability) to tailor the market launch strategy of the store.

• Collaborated with brick & mortar retail, design, finance, and IT to develop infrastructure and operational programs.

• Took ownership of e-commerce channel development, CRM, business development, and project management programs.

• Launched a showroom in New York 6th street and sold share within a year. Altinci Cadde (Acquired by Hepsiburada), Istanbul, Turkey 2009 – 2014 Digital Marketing Manager

Launched and ran all facets of a Home & Decoration Flash Sale Website, leading a team of 4 in building and designing the site and positioning the brand as an accessible and stylish Home & Décor Vertical. Grew the business to a 250-person company with two private brands and three showrooms.

• Generated 6.3 million Turkish lira in revenue within the first 9 months of launch, reaching over 484,000 double opt-in members.

• Raised 10 million TL over 3 years to support business expansion and negotiated the sale of the business.

• Sold over 230,000 products and collaborated with 2,000 international suppliers; led ongoing negotiations to maximize profit margins and improve procurement terms.

• Oversaw all e-commerce and marketing operations, including annual budgets, AdWords, SEM, affiliate, display ads, product management (segmentation, categories, pricing), content management, merchandising, and web design.

• Tracked and analyzed inventory and sales data to plan supply chain management demand. Altavia Türkiye, Istanbul, Turkey / Paris, France 2007 – 2009 Digital Marketing Strategist and Business Development Spearheaded new business development operations encompassing direct meetings with clients, phone calls, and emails. Discussed marketing budgets and client objectives, negotiating contracts with increased annual spend. Led the entire sales process from generating leads, leading pitches, negotiation, and closing.

• Supported the company’s revenue growth by forming long-lasting relationships with retail clients across Europe. Additional Experience as Strategic Planning and Business Development at Hurriyet Emlak and Director, Strategic Planning & Business Development at Vision System

Volunteer Experience

Arya Women Investment Platform 2014 – Present

Board Member

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Deliver value to both Entrepreneurs and Investors as part of Turkey’s only women-focused investment platform. Startupbootcamp San Francisco Present

Mentor

Mentor other entrepreneurs who are members of the global entrepreneurship program. Education

Executive Program – Digital Business Strategy Sciences Massachusetts Institute of Technology, MIT, Boston, USA Master of Science in Electronic Commerce

University of Westminster, UK

Bachelor’s Degree in Business/Commerce

Harrow School

Awards

The Young Society Leaders (YSL) Award

Earned award for benefits provided to the Turkish American economy

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