Beth Castro

Creative Project Manager

510-***-****

adzqx2@r.postjobfree.com

TOOLS

Workfront

MSFT Suite +

Microsoft Access

Smartsheet

Airtable

Salesforce

Aprimo

Google Workspace

SKILLS

Database Management

Creative Project Management

Traffic Management

Vendor & Agency Management

Resource Management

Workfront Training & Implementation

Multi-Channel Campaign Execution

Quality Control

Enforcing Brand Guidelines

DAM Implementation & Oversight

EXPERIENCE

Tailored Brands, Remote - Creative Project Manager ( Contract)

August 2022-January 2023

●Maintained workflow from a strategic perspective across multiple groups and brands, strategically assigned resources, and handled the scheduling and completion or handoff of all projects within the Creative Studio.

● Responsible for the day-to-day flow of offline/online projects ( mainly web, video, print, and digital) and campaigns, through the Marketing department – while collaborating with Brand, Creative, Marketing, and external Agencies & Vendors.

●Receive Project Requests and Work Orders, prepare schedules, and strategically assign resources within Workfront per specific Brand/Channel projects.

Callisto Media, Oakland, CA - Art and Design Operations Coordinator

2021- 2022

●Managed internal scheduling and design resourcing.

●Streamlined, consolidated, and optimized design operations systems and assisted in building future design capacity programming.

Tailored Brands, Fremont, CA - Creative Project Manager

2015-2020

●Executed omnichannel marketing deliverables by collaborating with cross-functional teams, including Creative Studio, Brands, and Marketing.

●Managed integrated marketing campaigns that included concept development, creative strategy, photoshoots, social media, mobile, website content, email creative, SEO, SEM, and print.

●Designated Workfront trainer and support for troubleshooting users' problems.

●Developed comprehensive schedules and plans to manage complete project lifecycles, from defining requirements, scope, and schedules and identifying resources to executing and delivering ad hoc projects.

●Worked with vendors to install numerous sized sign jobs.

●Guided and worked with a uniform company (Twin Hill) and placed orders and managed the design of artwork.

Safeway, Pleasanton, CA - Marketing Traffic Manager

2007 - 2015

●Collaborated with the Creative, Print, and Production departments managing and creating workflows and schedules.

●Responsible for the daily monitoring of projects and deliverables and the released jobs to outside agencies for pre-flighting and delivery to printers, installers, and mail houses.

● Scheduled and trafficked print advertising jobs within marketing and from outside departments, including weekly inserts, ROP ads, direct mail, new store programs, collateral, signage, ISN, and digital.

●Trained employees on the Aprimo, Salesforce, and Spring CM

systems.

● Built, executed, and trained the team on a Salesforce-customized tool for over 200 team members

●Worked with vendors to install signage for stores and events, ie Nike Womens Run

Mervyn’s, Hayward, CA - Marketing Traffic Manager

2004 - 2007

●Managed the production of over 500 print, television, and radio advertising annually from inception to completion.

●Managed and implemented cross-functional collaboration between the Creative and Production Departments and Credit, Events, and Public Relations Divisions.

●Created numerous signage sizes for all Mervyn’s outdoor “Meryvn’s California” store signs. Worked with vendors on the Beach Bash event in Redondo Beach creating billboards, bus stops and event signage.

EDUCATION

College of San Mateo, San Mateo, CA - General Education.

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