KATERINA LARDAS

+1-434-***-**** • adzqql@r.postjobfree.com • 475 Clermont Ave, Brooklyn, NY 11238

EXECUTIVE SUMMARY

International financial professional with expertise in revenue and supply chain planning, forecasting, investment decision making and profitability improvements. High performing and deadline driven; key business partner to sales and business teams. Relocating to Japan for professional reasons. Speaks three languages and is pursuing beginner Japanese language certification.

WORK EXPERIENCE

Outfront Media, Inc. New York, NY

Finance Manager, MTA & Other Transit Digital Deployments 2022 – October 2023 Finance Manager, MTA & Other Transit Digital Deployments 2016 – 2022 Report to Finance VP of $1.8B turnover outdoor media company operating in US and Canada. Hired from Corporate Development Consultant to Manager in 2017.

Member of team overseeing $1B, 15-year partnership with New York Metropolitan Transit Authority (MTA) deploying 54,140 digital advertising and communication displays across transit system: prepared financial models for successful 2017 bid; built digital deployment monthly capital expense screen order and forecasting model to track revenue and capital expenses; maintain and review P&L and cash flow model.

Participate regularly in senior management meetings, making recommendations based on financial analysis of company’s digital deployment initiatives and requests for proposals.

Review ad hoc contract negotiation requests and commercial partnership packages.

Grow commercial digital out-of-home partnerships by providing supporting financial reporting and analysis.

Guide junior finance team members to ensure accurate and timely delivery of financial model analysis. Affinion Group Stamford, CT

Manager, Finance Strategy and Decision Support 2013 – 2016 Senior Analyst, Finance Strategy and Decision Support 2011 – 2013 Reporting to VP of Finance of leading global provider of loyalty and customer engagement solutions. Projects included:

$24M purchase of a loyalty solutions provider in financial services, hospitality and gaming industries; accelerated servicing fee dispute analysis and membership block valuation with leading US consumer bank.

Reported and measured marketing metric performance in media channels for pricing subscription bundles.

Analyzed Big data for customer characteristics like churn rates, velocity curves and response rates.

Built financial models and evaluated potential acquisition targets, commission buyouts and equity positions.

Prepared Board presentations of client pipelines and Key Performance Indicators.

Optimized B2B and D2C marketing spend by building models to assess customer value. Burnham Securities Inc. New York, NY

Junior Analyst, Corporate Finance 2007 – 2009

Member of boutique investment management and corporate finance firm. Client projects included Fortune 500 company valuation and goodwill impairment testing; litigation analysis during bankruptcy case; statistical research for KPMG seminar on US and Korean cross border M&A trends. EDUCATION

HEC School of Management, M.B.A. May 2011 Paris, France M.B.A. Semester Exchange Program, UVA Darden School of Business Charlottesville, VA Women in Leadership Club (President); Finance Club (Vice President) University of Piraeus, BSc., Economics Feb 2007 Piraeus, Greece SKILLS & PERSONAL

Skills: Advanced knowledge of MS Office, Hyperion/Essbase, IBM Cognos, TM1 Languages: Greek (native); English (native); French (intermediate), Japanese (beginner) Citizenship: USA, EU