Marketing Manager Development

MARK V. WILEY, MS

P UB LISH ER P R O D U C ER C O NT E NT SP EC I A L IST

Creative, entrepreneurial book publisher, film producer, and content specialist with 28 years’ experience in acquisitions, development, and positioning with proven success in management and execution of print and digital book, magazine, web, direct response, marketing, and video deliverables. Experience with course creation, training material development, film production, and program management. Repeated success with identifying and delivering engaging multi-media content.

PROFESSIONAL EXPERIENCE

MARKETING MANAGER – WaterOnline.com 2021 – Present VERT MARKETS Horsham, PA

• Help B2B manufacturers and engineering firms connected with their target audiences in the municipal water and wastewater industry

• Maintain a weekly email schedule of news, articles, showcases, sponsorships

• Assist company engineers and municipal managers write content for publication on wateronline.com, the world’s largest water-industry website

• Create marketing copy, drafted sales emails, and develop programs to build deeper professional relationships with current and prospective clients MANAGING EDITOR – THE CATALYST REVIEW 2011 – 2021

THE CATALYST GROUP RESOURCES, INC. Spring House, PA

• Developed the editorial vision and unique value proposition (UVP) of the proprietary monthly publication within the broader corporate franchise of membership programs and consulting services

• Expanded its role as a leading B2B resource in the catalytic process industries, including for industry giants Johnson Matthey, DOW, BASF

• Built an editorial Board of Advisors comprised of retired CEOs, tenured professors, and leading consultants within in the industry

• Ensured the broadest and highest quality content by engaging a dedicated network of the world’s leading subject matter experts

• Created unique marketing copy, offering creative advertorial and advertising wrapped into corporate “Site License” subscriptions PUBLISHER & CONTENT CREATOR (OWNER) 2009 – Present TAMBULI MEDIA, LLC Spring House, PA

• Creator and host of the Transformations Podcast.

• Writer and Executive Producer of the multiple award-winning indie-feature Made in Chinatown and several multi-award-winning film shorts.

• Author of 15 books and over 1,000 articles (print, digital, and web)

• Featured bi-weekly contributor (article & video) to Easy Health Options of actionable self-directed health reviews and wellness practices.

• Contributing writer to publications, including Women’s World, Less Pain, More Life, Achieve Fitness, Total Health Breakthroughs, Bottom Line Health Secrets, Personal Liberty Digest, Black Belt Magazine, Tai Chi Kung-Fu

• Editor and publisher of over 100 books, 2,000 articles, 100s of videos and online courses in health, mind/body wellness, and martial arts

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CONTACT

PHONE: 215-***-****

EMAIL: *******@*****.***

LINKEDIN Profile

GOOGLE SEARCH

Website Tambuli Media

Portfolio More Samples

SKILLS

OFFICE TOOLS:

Microsoft Suite, Zoom, Skype,

Asana, Monday, Survey Monkey

DESIGN/EDITING TOOLS:

Adobe Suite, iMovie, Movavi,

InVideo, Canva

PUBLISHING TOOLS:

Acrobat, Kindle (KDP), Nxtbook

Media, Vimeo, YouTube, REV,

Riverside, Libsyn, Final Draft

WEBSITE APLICATIONS:

WordPress, Wix

EMAIL & CMS:

Mail Chimp, Active Campaign,

AWeber, Sendinblue, Infusion Soft

OTHER:

Networking, Team Building

EDITORIAL MANAGER 2008 - 2009

HEALTHY BACK INSTITUTE Gaithersburg, MD

• Managed all editorial processes and multi-media content deliverables.

• Oversaw production schedules of editorial and marketing deliverables, monitoring activity reports and providing performance data to measure successes

• Provided original content, acquired freelance content, and managed designer for the newsletters Live Pain Free and Get Healthy & Fit News

• Increased opt-in subscriber rate of the Ezine Less Pain, More Life, from 200,000 to 500,000 and increased its daily open rate by 15%

• Increased subscriber retention rates of print publications by an average of 55%

• Provided leadership and accountability for all projects and deadlines WELLNESS CONSULTANT & CONTENT CREATOR 2001 - 2008

SELF EMPLOYED Philadelphia, PA

• Expert in acupuncture, herbal medicine, bodywork therapy, nutrition, and mind/body practices

• Developer of hundreds of individual restorative and preventive wellness programs

• Staff instructor at the Chinese Medicine Academy (London), Association of Clinical Qigong (Los Angeles), and Integrated Energy Medicine (Philadelphia)

• Health adviser to the Healthy Back Institute, Cardonick Chiropractic, Chestnut Hill Chiropractic, and Advance Total Wellness Centers

• Product consultant and direct response copy editor to supplement companies, including Health Freedom Nutrition, Central Coast Nutraceuticals, Biocentric Health, Vibrant Health Solutions, Lose the Back Pain, and Proper Health, LLC

GROUP PUBLISHER & PRODUCT DEVELOPMENT MANAGER 1999 - 2001 AGORA PUBLISHING, INC. Baltimore, MD

• Managed a staff of 18 salaried and contract writers, editors, and graphic designers, for direct response mail and internet marketing health publications and products

• Led the development of the company’s first e-commerce portal to co-market four established and one new print franchise. Grossed $1M within the third month of site launch

• Wrote and edited articles, book manuscripts, web content, and direct response copy

• Conceived, wrote, and launched the direct mail publication, Quality of Life, to educate and introduce existing financial newsletter subscribers to health products and services

• Facilitated monthly status meetings between editors, operations, and management ASSOCIATE PUBLISHER & EDITOR-IN-CHIEF 1997 - 1999

CFW ENTERPRISES, INC. Burbank, CA (remote)

• Developed and launched a new book and magazine publishing imprint

• Initiated an aggressive program of acquisitions and strategic alliances with international companies for distribution enhancement

• Edited and Managed publication of the monthly magazines Martial Arts Illustrated and Martial Arts Legends, and of two book imprints (Unique Publications and Multi-Media Books)

• Developed and implemented subscriber renewal offers and new subscription promotions

• Managed dozens of freelance writers and designers ACQUISITIONS EDITOR 1995 - 1997

TUTTLE PUBLISHING, INC. Tokyo, Japan & Boston, MA

• Managed new book acquisition, development, and schedules

• Structured new manuscripts development to enhance market positioning

• Developed marketing campaign to launch the first three titles of the 9-volume “Bruce Lee Library,” working with the Bruce Lee Estate

• Managed a network of freelance writers, editors, and graphic designers

• Formed strategic alliances for product development, marketing, and distribution expansion EDUCATION

MASTER’S DEGREE in Management (Healthcare)

Kaplan University

2011

BACHELOR’S DEGREE in Applied Sociology

Drexel University

2004

ASSOCIATE DEGREE in Small Business Management

Camden County College

2001

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