Creative and Communications Director
Resume:
B R A N D I N G D E S I G N C O M M U N I C A T I O N S C H A N G E M A N A G E M E N T C U L T U R E C O N T A C T H I T H E R E
Bismarck, ND
adzq29@r.postjobfree.com
linkedin.com/in/alisonvetter/
https://www.alison-vetter.com/
Hi there! I’m a creative director, designer, writer, coworker, and pal. The combination of an easy-going spirit, an adaptive and thirsty mind, combined with the dynamic needs of a startup businesses led to this resume. Thank you!
E D U C A T I O N W O R K E X P E R I E N C E
BFA in Art and Design
Emphasis in Graphic Design
Minnesota State University Moorhead
2013 Magna Cum Laude
S K I L L S
● Storytelling & Listening
● Branding
● Creative Direction
● Graphic & UX/UI Design
● Verbal & Written Communication
● Leadership & Mentoring
● Google Drive / Microsoft
● Adobe Suite
● WYSIWYG builders: Wix,
Wordpress, Mailchimp, Hubspot,
etc
CREATIVE AND COMMUNICATIONS DIRECTOR
Workforce Hope Mar 2023 - Present
I own and direct the global brand, working across countries and continents to deliver messages consistently while being geographically sensitive. Overhauled messaging, sales decks, websites, built new websites, and managed the social media presence while reporting to and advising the leadership team. BRAND AND CONTENT MANAGER
Bushel June 2022 - Feb 2023
Oversaw the creative team and other marketers to continuously elevate our brand in the marketplace as well as clarify product positioning. Established the term ‘problem-scoping’, and created a
‘goldmine’ of product information for consistency. My last mark was the creation of a comprehensive branded content strategy including annual conference, quarterly industry expert webinars, and the future newsletter.
C E R T I F I C A T E S
& A W A R D S
IDEO Storytelling - 2022
Humanizing Work Workshop Facilitation
- 2021
Certified Agile Leadership Essentials &
Certified Agile Leadership for Orgs -
2021
Certified Mom, pt. 2 - 2020
Lean Knowledge Certificate - 2019
Certified Mom - 2017
NDFBSA Presidential Award - 2017
AAF-ND - 2016 & 2017
D E S I G N
& C O M M S
V O L U N T E E R
Grace & Redeemed Church ELL &
Advocacy - 2021-2022
Good for Nothing - 2017
River City Women’s Ministry
Communications & Event Planning -
2016-2019
MSUM Student Mentoring - 2016-2017
DIRECTOR OF INTERNAL AND EXECUTIVE COMMUNICATIONS
Bushel Jan 2022 - June 2022
In this role I organized the Executive team as well as communicated across the organization. I managed and ran the Exec weekly meetings and quarterly offsites, as well as the Industry Advisory Council and aid in preparing content for board meetings.
I owned internal comms channels and acted as a culture ambassador. DIRECTOR OF ORGANIZATIONAL DEVELOPMENT
Bushel Jan 2020 - Jan 2022
This role encompassed operational, HR, and cultural leadership. I facilitated skip-levels, co-led culture conversations, built onboarding and leadership development programs for all-staff. Coordinated with leadership as we defined culture, strategy, and methodology in Bushel’s Operating System. Later led a team of cross-department leaders as we established the Rhythm of Business.
Built both Series B and C investment round pitch decks alongside CEO and CMO. Am an active member in the party planning committee, where I produce the awards the ‘Slackies’. DIRECTOR OF CUSTOMER EXPERIENCE
Bushel Apr 2019 - Jan 2020
Set and led Bushel brand standards. Heavily involved in rebrand from Myriad to Bushel, which included a repositioning of products and led the creation of our first brand book. Led a V2 refresh of the Bushel website, an overhaul of the Sales deck, and helped build a comprehensive marketing campaign. Worked with an agency to create a 10-part video series and customer stories. EMI Architecture & Design - 2016
Process improvement initiatives that impacted our customers included integration journey, support, incident command, and product launches. I led a team of eight Support and Customer Success Specialists and helped lay the team and role foundations for growth. UX/UI DESIGN INTERN UX/UI DESIGNER UX/UI DESIGN LEAD Bushel May 2014 - Apr 2019
I helped grow the Discovery team and processes into a respectable part of our business that won client enthusiasm and industry awards. I designed over 60 mobile and web apps while working with external customers. Internal customers included Marketing and Sales, where I directed the design of both Myriad and Bushel brands. I learned how to build and manage a team as a player-coach. I learned to ask great questions, facilitate conversation and workshops, and manage my own projects and budgets.
GRAPHIC DESIGNER
Old Lutheran / First Ave Promo, Oct 2012 - May 2014
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