Product Manager Technical Sales

Senior Product Manager

In a dynamic capacity, I have adeptly served as a solution-driven Senior Product Manager. Leading cross- functional engineering teams, designers, and developers, I oversaw the complete process from business requirements to functional specifications. This culminated in the timely implementation of production-level solutions, all while fostering collaboration with both internal and external solution users. My proven track record speaks to my commitment, driving business requirements, and ensuring the effective utilization of solutions through close engagement with stakeholders. True Tickets – Senior Product Manager Lead (2022 – Present)

Leading holistic solutions to enhance full lifecycle ticketing processes, maximize patron engagement, and ensure a smooth and secure experience for event organizers and attendees. This includes features for preventing fraudulent activities, facilitating seamless ticket sharing, ensuring secure financial transactions, managing resales, and implementing data-driven marketing strategies.

Defined and delivered a digital financial transaction platform known as the Branded Digital Ticket Wallet. This platform facilitates payment transactions, including processes such as quote to cash, order to cash, procure to pay, and record to report.

Accelerated outbound sales cycle by 70% by designing and implementing an operational portal platform for training and managing technical sales personnel. This platform was specifically designed to cater to the training and management needs of our technical sales personnel. By offering easy access to essential resources, training materials, and up-to-date information, the platform played a key role in facilitating smoother sales processes and improving the performance of our sales team.

• Spearheaded the implementation of a ticket-sharing feature, contributing to a 45% revenue increase

• Led a re-architect effort of a core SaaS product to reduce the platform deployment time for clients by 2 months.

• Designed, developed and implemented a "Try Our Demo" button for the True Tickets sales platform, boosting client engagement by 85%.

• Designed and implemented A/B experiments for Ticket sharing feature to improve the conversion rate by 20 basis points and reduce churn by 10 basis points.

• Enhancing client engagement and revenue with Maximo and mobile solutions.

• Partnered and led design team to craft solutions that address the problems of the user and accurately scope features like digital wallet and ticket sharing.

• Led continuous discovery- consumer engagement cadence sessions. Dena Memari 781-***-****

adzpfz@r.postjobfree.com

https://www.linkedin.com/in/denamemari/

PROFESSIONAL EXPERIENCE

ZF Group. – Senior Product Manager (2021 – 2022)

Led 3 cross-functional sales, marketing, and operational teams to integrate multiple platforms corresponding to various aspects of sensor design and development for connected autonomous vehicles. This project improved the efficiency of platforms by 15%.

• Systemically assessed ZF platforms to create and implement a set of technological and architectural enhancements to reduce technical debt.

• Developed a procedural roadmap to translate technical requirements into well-defined and integrated user stories, features, and tasks to create platform specifications and architecture. Ford Motor Company. – Senior Product Manager (2017 – 2021) Led 6 cross-functional teams at the Ford Tech Department to improve financial efficiency in a series of customer-centered application development projects that resulted in 100% revenue goal achievement and 25% cost saving.

• Identified and delivered both functional and technical requirements for the FordPay tool within the FordPass mobile application, aimed at streamlining financial transactions for vehicle service payments.

• Conducted systematic research activities, such as usability tests, heuristic evaluations, benchmarking analysis, and contextual inquiries to enhance existing solutions and create novel methods for journey planning in Ford navigation systems.

• Designed, developed, and implemented a new method for continues customer discovery tailored to Ford business strategies to identify and analyze business and technical requirements for a new platform for targeted advertising via iHeart Radio, integrating the multimedia and navigation systems in Ford vehicles.

• Translated research and strategic roadmap into product concepts informed by intuitive human experience to develop the Consent Management digital tool in the FordPass mobile application.

• Designed and developed a transformative product development process tailored to Ford’s new navigation system project using personas, journey maps, research reports, sketches, wireframes, and prototypes.

• Designed, planned, and facilitated a series of Design Thinking workshops to train Ford professionals from various departments, including sales and marketing, research and development, information technology and production lines, for effective communication and collaboration with project stakeholders.

• Designed, developed, and implemented an iterative process to systematically evaluate and compare the performance of alternative product designs through A/B testing and stakeholders’ interviews. Avaya Inc. – Product Manager (2014 – 2017) – Billerica, MA Led multiple projects focused on designing, developing, implementing, and evaluating new digital systems for internal commutation among various deportment across Avaya Inc.

• Systematically identified the requirements and characteristics of internal communication solutions through surveys and semi-structure interviews.

• Designed, developed, implemented, and evaluated a new internal communication system for Avaya, SnapE, to facilitate real-time communication across Avaya organization and its stakeholders.

• Designed and performed innovative solutions for quality assurance, system integration, and user acceptance testing to facilitate the first phase of “go-live” for the SnapE system with users globally.

• Assessed the transferability of the SnapE system for implementation in other organization, such as Bank of America and Dunkin Donut, who later acquired the licensing to adopt the developed system for their organizations.

Degrees:

Master of Science (2012-2014) – Finance- Bentley University McCallum Graduate School of Business

- Waltham, MA

• Research Assistant, Management Department, 2012- 2013

• Selected coursework: Derivatives, International Financial Management, Investments, Quantitative Analysis for Business and Finance, Marketing Research & Analysis, Data Management & Systems Modeling

Master of Business Administration (2009-2012) - Amirkabir University of Technology - Tehran Bachelor of Science – Economics (2005-2009) - University of Tehran - Tehran Certificates:

Graduate Certificate (2012-2014) in Business Analytics - Bentley University McCallum Graduate School of Business - Waltham, MA

Graduate Certificate in Data Science (2017-2020) - Harvard University - Cambridge, MA Selected coursework: Big Data Analytics, Statistical Modeling, Machine Learning and Data Mining Techniques Proficient in MS Excel Macro; Maximo, Tableau, Mobile Solutions, R-Studio, Confluence, CSS, Agile, Jira, SharePoint, SalesForce, Scrum, Trello, Asana, Sketch, Photoshop, Adobe XD, UXPin, InVision, Smart Draw, Google Analytics and SQL; and WordPress, SAP, Hadoop, HTML, JavaScript, Map Reduce, Python, Alteryx, AWS, Docker, JBOSS, JSON, MongoDB, MySQL and QlikView. Education

Technical Skills

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