LAM T. TRANG, M.S.

**** ******** ****** *****, ********, OH 43219

614-***-**** (mobile) • adzoir@r.postjobfree.com

Marketing Director

Results-oriented marketing professional with extensive advertising and media experience (traditional and digital) for a broad spectrum of consumer-oriented industries. Possess a record of designing and leading effective teams, and have been recognized for the ability to increase revenue, and profitability while decreasing costs. Ability to analyze complex information for problem resolution, and using general knowledge and experience to develop marketing tactics for proven results.

Areas of Strength

• Problem Solving • Media Planning & Buying • Leadership & Team Building

• Strategic Thinking • Strong Communication Skills • Data Analysis

Professional Accomplishments

Grew the company from 200 stores to over 520 stores in 15 states in 12 years.

Developed a field marketing program to generate sales, community relations, and brand awareness.

Assisted in the growth and viability of numerous non-profit organizations.

Employment History

Newman Roofing, Sunbury, OH 2022 – 2023

Marketing Director

Establish in-house agency for growing company.

Oversaw day-to-day marketing functions of organization including media, collaterals, social media, digital and third party partners.

Company experienced 20% growth in revenue from year to year.

Advantage Media & Digital, Columbus, OH 2020 – 2022

Vice President, Media

Manage and oversee the portfolio of current advertising clients in all aspects of media planning and buying.

Develop new opportunities for agency – new business development.

Oversee development and train new media planners and buyers.

iHeartMedia, Columbus, OH 2019 – 2020

Account Executive

Manage and oversee the portfolio of current advertising clients.

Develop new opportunities and relationships with potential new clients, leveraging key assests and resources from radio to digital.

Grow company revenue from year to year.

Ohio’s Electric Cooperatives, Columbus, OH 2018 – 2019

Marketing Manager

Managed the digital marketing program for 24 Ohio electric cooperatives.

Managed the annual cooperative events including Farm Science Review and association meetings.

Oversaw the sponsorship program which grew over 8% year to year.

Facilitated the day-to-day marketing needs of the 24 Ohio electric cooperatives including energy efficiency and rebate programs.

Community Choice Financial, Inc., Dublin, Ohio 2004 – 2016

Marketing Director

Managed a multi-million dollar marketing budget that includes advertising, commercial production, public relations, event marketing, and local store support.

Supervised an efficient, productive marketing team.

Developed and managed event marketing programs including the Columbus Crew, professional soccer team (MLS).

Developed and trained field team to be brand ambassadors and local marketers.

Moxie/Engauge (formerly Ten United), Columbus, Ohio 2003 – 2004

Senior Media Buyer

Planned and purchased media advertising for large corporations, including Time Warner Cable, Perkins and OhioHealth.

Increased customer acquisitions, sales, and brand awareness.

Education/Training

Masters of Science in Marketing & Communications, Franklin University, Columbus, Ohio

Bachelor of Arts in Business, Minors: Global Studies, French, Wittenberg University, Springfield, Ohio

Other Activities

Marketing Committee Member, Cancer Support Community Central Ohio (non-profit).

Board Member of King Arts Complex (non-profit), Dream Award Recipient.

Planning Committee Member for the Columbus Urban League’s National Night Out (non-profit)

Planner.

Philanthropist, help raised over $400,000 for Volunteers of America (non-profit).

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