Meredith Heilbronn

917-***-**** • adzofi@r.postjobfree.com

New York, NY • LinkedIn.com/in/Meredith-Heilbronn

SUMMARY

Media Executive with 20+ years’ experience in media strategy, leadership, and employee development. Nurture high performing teams to build creative solutions, long term partnerships, and collaborative environments. Develop strategies, career development programs, and training initiatives to increase company profit margins and improve productivity. Background in Broadcast TV, Cable TV, OTT, and programmatic solutions. Seeking a leadership role to build inclusive employee cultures and execute strategy for a company that values meritocracy, diversity, and growth.

EXPERIENCE

ITN Networks, New York, NY Nov 1995 – Dec 2022

Executive Vice President – Director of Media Jan 2020 – Dec 2022

Managed team of 50-60 (SVP of Media, VPs of Media, Associate Media Directors, Media Buyers) with budget of $300M+ to support media buys for 100+ clients, achieving 30-40% profit margins for company with an 85% client retention rate

Built relationships with 700+ media executives (Disney, Fox, Hearst, Gray Television, NBC Universal) and negotiated deals for 90+ markets across country, saving 20-30% on media buys and securing 30+ new media partners

Developed culture and mentored 40+ senior managers and executives on deal strategy, negotiations, positioning, and sales techniques, leading to an employee retention rate of 90% for management (20+ employees with 10+ years tenure)

Collaborated with Sales and Planning to create pricing/business development strategies and recommended design and features for programmatic advertising platform, securing 30+ new clients and growing existing accounts

Evaluated campaign performance and analyzed data on media buys, ad deliveries, inventory, commercials, and TV shows, gaining access to increased inventory and enabling Sales Teams to pitch new business

Implemented new systems with automation and standardized organizational processes, decreasing overtime by 25% and improving team productivity by 10%

Senior Vice President – Director of Media Jan 2014 – Dec 2019

Managed team of 15 (VP, Associate Media Director, Media Buyers) with budget of $50-$75M, maintaining 30-40% profit margins while shifting business from entertainment to news programming

Partnered with EVP to develop career development training program for assistant buyers, leading to 100+ promotions

Hired 50+ assistant media buyers, conducted annual performance reviews for entire team, and guided employees on career development, leading to a 90% employee retention

Created hiring committee, media technology group, and auto buying group, increasing diversity of hires and saving media buying group 500+ hours monthly through automation

Developed projections to support Sales and Planning Teams with pricing and media buy strategies, improving media inventory and exceeding company delivery rate expectations

Vice President – Director of Media Jan 2007 – Dec 2013

Managed team of 10 (Associate Media Director, Media Buyers) with budget of $30-40M+ and identified operational improvements for media buying operations, reducing processes for media buyers by 35+ hours weekly

Previous Roles (Associate Media Director, Media Buyer, Assistant Media Buyer) Nov 1995 – Dec 2006

EDUCATION

University of Delaware

Bachelor of Arts in Sociology

SKILLS & INTERESTS

Technical: Microsoft Office 365 (Word, Excel, PowerPoint, Outlook), Proprietary Media Buying Systems

Interests: Travel (30+ countries visited), Spinning, Reading (Fiction)

Contact this candidate