VANI VELCHAMY

SR.MARKETING CLOUD ADMINISTRATOR/SR.SALESFORCE ADMINISTRATOR

**** * ***** **, ********-85249

adzo1v@r.postjobfree.com

Phone: 480-***-****

PROFESSIONAL SUMMARY:

• A certified professional with 13 years of experience working in IT projects with more than 8 years of substantial experience in Salesforce.com Administration and Project management with emphasis on process improvement.

• Active member of an Agile Salesforce development team participating in all sprint ceremonies including standup, grooming, retrospective, and planning to execute the System Development Life Cycle (SDLC).

• Experienced working with JIRA and Kanban.

• Thorough understanding of Salesforce configuration, customization, and best practices.

• Perform day-to-day administrative tasks, supporting my team members, business leaders and end users.

• Keep my team up to date on Salesforce maintenance and update activities which affect production and sandbox environments.

• Salesforce experience includes Workflows, Process Builders, Visual Flows, Approvals, Formulas, Validations, Reports & Dashboards, Scheduled Jobs, and DocuSign.

• Conducted mass data migration, manipulation, analysis and cleansing using Data Loader.

• Experienced working as a Product owner for SMS Magic.

• Experienced working on multiple projects simultaneously, leading a team as well as being a good team player.

• Experienced working with Salesforce Classic as well as Lightning.

• Have knowledge about Scheduled Jobs, Apex classes and Triggers.

• Experienced working with Experience Cloud

• Experienced working with Journey Builders, building SQL queries and Data extensions.

• Experienced working with Sales cloud, Service cloud and Marketing cloud.

• Experienced working in multiple sectors including Educational sector, Public sector, and Manufacturing sector

• Demonstrated ability to recognize needs and develop sensible solutions. Ability to work independently while being proactive in identifying issues in order to stay one step ahead of potential problems.

• Team player with excellent interpersonal skills, self-motivated, dedicated and understanding the demands of 24/7 system maintenance and has good customer support experience.

EXPERIENCE:

ASU EdPlus, Scottsdale, AZ March 2019 - Present

Essential Duties:

• Perform hands-on solution design, prototyping, proof-of-concepts, enhancements, and new capabilities as required in support of current and new marketing and technology projects within the Salesforce Marketing Cloud platform.

• Participates in the ongoing development of the Salesforce Marketing Cloud application at EdPlus using Journey Builder, Interaction Studio, Automation Studio, Einstein.

• Develops data model using SQL Development, ETL tools, API integration skills and knowledge,

• Monitors, maintains, enhances, and troubleshoots the Salesforce Core CRM and Salesforce Marketing Cloud integration, as well as external integrations via Data Extension, SFTP, etc.

• Collaborate with colleagues on coding, source control management, technical reviews, and troubleshooting.

• Participate in relevant technical communities at ASU and beyond Work closely with the Ops, Care, Security and Project Management teams in UTO

• Identify and disseminate best practices Analyze and build solutions for large-scale, complex problems.

• Assumes or coordinates other duties or projects as assigned or directed. Knowledge, Skills, and Abilities as Sr.Salesforce Marketing Cloud Administrator:

• Knowledge of Salesforce Marketing Cloud tools like Journey Builder, Data Extensions, and more to build and meet specific needs, and to solve a wide variety of troubleshooting problems.

• Knowledge of functional automated software and current advances in technologies that would enhance the functional performance of the system.

• Certified Salesforce Marketing Cloud Administrator

• Knowledge of relevant technology tools sufficient to answer customer questions about use, to recommend configurations to meet specific needs, and to solve a wide variety of troubleshooting problems.

• Knowledge of process improvement methods and approaches.

• Skill in developing and delivering instruction and training.

• Skill in identifying and resolving problems with computer hardware and software products.

• Skill in using applications software to develop custom products.

• Skill in establishing and maintaining effective working relationships.

• Skill in communicating with and serving customers in a positive and professional manner.

• Ability to mentor and lead technology staff.

• Ability to work effectively in a team environment.

• Ability to stimulate changes in individual, institutional, and corporate behaviors to create a more sustainable environment.

• Ability to lead by example in communicating, participating and encouraging support for the institution’s sustainability programs.

Knowledge, Skills, and Abilities as Sr.Salesforce Administrator: Salesforce Administrator who participates in the design, configuration, enhancement, and maintenance for university applications. Interface directly with customers, staff, IT colleagues, and other stakeholders to identify user requirements, assess available technologies, and recommend solution options. Assessed design and objectives for the assigned project phases and recommended strategies and tactics to achieve business needs.

• Performing hands-on solution design, prototyping, proof-of-concepts, as required in support of current and new projects.

• Conducting solution reviews with functional teams prior to design and development activities and ensure solution is scalable, is aligned with internal product roadmaps and meets customers' business requirements.

• Working on all phases of a project: requirements capture, development, testing, and production support.

• Estimating scope for development efforts

• Communicating with stakeholders regarding status

• Participating in business and technical meetings

• Providing timely status updates to project leadership

• Identifying and mitigating risks in process and technology

• Supporting architectural and development guidelines and best practices

• Coordinating other duties as assigned or directed.

• I took ownership of SMS Magic as soon as I joined ASU and worked on implementing new features, troubleshooting and related bug-fixes, and doing it for the benefit of our Enrollment Center users, Success Coaching users and various other teams, while also working on implementing Short-Code SMS for Marketing purpose for the very first time on the Recruitment and Academic side at ASU. I got recognized for this.

• I took ownership and worked on Omni channel implementation for the short code sms routing.

• I worked on converting workflows to code.

• I worked on implementing Email to Case for one of our Stake holders.

• I worked with Flows and process builders for automating Holiday text replies, Out of Office text replies and Out of Business Text replies.

• I worked on creating several Reports and Dashboards across the teams.

• I worked a major part in CPE launch and got recognized for the same. Our Corporate Partner employees can take Online courses, Earned Admissions or Continuing Professional Educational courses. CPE in Salesforce adds visibility to all the offerings in a single CRM. Was a part of Marketing team in implementing Connected Marketing Cloud.

• Have experience creating email templates, writing journeys, writing sql queries and setting up data extensions for Marketing cloud.

MST Solutions, Chandler, AZ Feb 2018 – March 2019

Salesforce Administrator Support & Maintenance (Projects: Alliant/Braven/DEMA/ACA/ Rogers)

An onshore Sr. Salesforce Administrator in support of the organization’s Salesforce support and maintenance objectives.

Responsibilities (Onsite Lead)

Salesforce Support and Maintenance:

• Enhancements

• Support tickets

• General Bug fixes

• Update Configurations

• Update Profiles, Permissions, Roles

• Lightning migration

• Setup and managed Communities(Experience Cloud)

• Appropriate Knowledge transfer

• Prepared User guide, Documentation of changes and processes. Salesforce Project Lead(Project: PCA Skin)

An onshore Project Lead in support of PCA Skin’s Salesforce support and maintenance objectives.

Responsibilities (Onsite Lead)

Closely working with the offshore team conducting standup, design discussion, providing technical assistance and drive the team to meet the client expectations. Trained and aligned the team with the project execution process.

Salesforce Administrator & Project Lead (Project: MST Managed Services) Managed Services is a practice to provide support services consisting of Salesforce break-fixes, enhancements, proactive and prescriptive support to enable increased usability and efficiency with their Salesforce org.

Responsibilities:

• Setup the community for Managed Services (Experience Cloud).

• Created the automation processes for the Case management.

• Worked on creating Reports and Dashboards.

• Appropriate Knowledge transfer to the team.

Radixlink, Chandler, AZ 11/2014 – Jan 2018

Responsibilities:

• Performed the role of Salesforce.com Administrator.

• Performed detailed analysis of business and technical requirements and interacted with various business user groups for gathering the requirements for Salesforce implementation and documented the Business and Software Requirements.

• Managed and participated in all phases of the project, including Project Plans, Documentation, and Configuration.

• Involved in Salesforce.com Application Setup activities and customized the apps to match the functional needs.

• Created test scenarios on Sandbox environment.

• Performed the role of support engineer for the internal users and helped them in getting used to the application, generating Reports and saved them for further access to the users.

• Used the sandbox for testing and migrated the code to the deployment instance after testing.

• Refreshed the sandbox to copy the data from production to sandbox.

• Provided Post-implementation support to assist end users in creating Reports, Dashboards and certain Administrative tasks including creating and maintaining user profiles and privileges.

• Created custom dashboards (charts, gauges, tables and metrics) and dashboard folders to assist managers to better utilize Sales force as a sales tool.

• Experienced in creating and configuring custom reports, custom report types, and report extractions to various formats, Snapshots.

• Used Data Loader and Jitterbit for insert, update, and bulk import or export of data from Salesforce.com Objects. Used it to read, extract, and load data from comma separated values (CSV) files.

WIPRO Technologies, Bangalore, India June 2007 – Jan 2012 Responsibilities:

• Worked as an Oracle DBA.

• Install and administer Products.

• Handling RAC Databases

• Experience on applying patches, bugs fixing and interacting with oracle support teams.

• Experience in Database replications and refreshing Database as per the requirements of the clients (CLONING).

• Upgrading of Database from lower version to higher version.

• Ensuring successful and periodical Backup and Restoration.

• Physical and Logical Data-Guard Setup and Fail over.

• Data loading using SQL*LOADER and handling sub partition-based loading.

• Automation of regular monitoring work on database using shell scripting for informing the DBA’s regarding the status, performance and space management of the database.

• Experience on ASM.

• Experience on RMAN.

• Experience on Transportable Tablespace

• Experience on Transparent Data Encryptions

• Experience on Performance Tuning

• Disaster Recovery

• Basic Knowledge of One Tick Application used for tick to tick loader. CERTIFICATIONS

Salesforce Technology Certification

• Salesforce Certified Administrator

• Salesforce Certified Advanced Administrator

• Salesforce Certified Sales Cloud Consultant

• Salesforce Certified Service Cloud Consultant

• Salesforce Certified Marketing Cloud

Administrator

• Salesforce Certified Marketing Cloud

Consultant

Oracle Certification

Oracle Certified Professional (OCP)

EDUCATION:

SRM University 2004 - 2007

Master's in Computer Applications

CGPA: 8.625

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