Cathy Rector

Director of Sales & Marketing

*** ********** *****

Chapel Hill, NC 27516

336-***-****

adzn1y@r.postjobfree.com

Performance driven leader with extensive experience in Hotel sales, Management and hospitality

Excelled competence in Managerial Assessment of Proficiency Strong ability to build new relationships from the ground up and maintain client satisfaction

PROFESSIONAL EXPERIENCE

Regional Director of Sales

Atma Hotel Group October 2016-August 2020

Following duties executed but not limited to:

• Created and implemented budget standards to maintain and improve business revenue and proper performance.

• Strategically maximized revenue opportunities by setting competitive rates daily, monthly and in times of high demand.

• Administered and converted Atma properties to a new sales data base program.

• Cross selling various brands with extensive property portfolios throughout a wide range of markets.

• Maintenance and retention of existing accounts within various brands and brand properties while acquiring and securing new business. Regional Director of Sales

Daily Seven Inc. RTP/Durham/Wilmington/Fayetteville Markets June 2012-September 2016

Focus markets include corporate, crew, government, and university. Following duties executed but not limited to:

• Secured group bookings, all national and local accounts for 4 properties as well as corporate negotiated accounts while cross selling for 38 properties.

• Conduct weekly, monthly and quarterly meetings with respective GM’s to review property account production, budget, sales activities, STAR Reports, and positioning within the competitor set.

• Create and implement action plans for properties to capture the maximum amount of revenue to meet and exceed sales goals.

• Developed relationships with competitor hotels to gain exposure and credibility in the surrounding market

• Maintained client rate information to keep market incentives accurate Sales Manager

Homewood Suites by Hilton May 2007-June 2012

Following duties executed but not limited to:

• Coordinated details of meetings to ensure appropriate execution.

• Qualify and secure group business that drives hotel profitability to budget levels and higher, with focus on the SMERF segment.

• Conduct marketing activities that generate new business.

• Communicate necessary information to hotel operations department- group resume, forecasts, banquet event order to insure successful execution of group needs and provide great customer service.

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