Cordelia Donovan

adzmur@r.postjobfree.com https://www.linkedin.com/in/cordeliadonovan/ 1-917-***-****

Summary

Marketing driven innovation strategies and brand consultant with over 15+ years of public relations, social media and marketing experience helping businesses and individuals design, grow, and launch their program or platform. Building strong collaborations across multiple channels to derive ideal client outcomes.

Experience

Cordelia Donovan Inc.

DBA Make BIG Happen LLC ( Independent Contractor) Sept 2009- Present

Public Relations & Social Media Consulting for small business owners, corporations and individuals to assist clients in achieving their visibility goals across diverse industries such as beauty, entertainment, politics, entrepreneurship

Develop and execute a comprehensive social media strategy that aligns with the company's goals, values, and target audience, driving engagement, brand loyalty, and business growth.

Lead the social media team, providing guidance, mentorship, and clear direction to ensure the team's success in creating high-quality, on-brand content.

Oversee the day-to-day management of all company social media accounts, including content creation, publishing, scheduling, and community management.

Collaborate closely with cross-functional teams, including marketing, communications, design, and sales, to ensure consistent messaging and cohesive brand representation.

Create and curate compelling, shareable, and visually appealing content that resonates with the audience and drives meaningful interactions.

Identify emerging social media trends, platforms, and technologies, and recommend innovative strategies to stay ahead of the curve.

Utilize analytics tools to monitor, measure, and analyze social media performance, providing actionable insights and making data-driven decisions for continuous improvement.

Develop and manage social media advertising campaigns, optimizing targeting and budgets to achieve desired outcomes.

Foster relationships with industry influencers, partners, and brand advocates to amplify our reach and build authentic connections.

Stay informed about industry trends, competitive landscape, and best practices, and apply this knowledge to refine and enhance our social media strategy.

Manage crisis communication strategies and respond effectively to any issues that arise on social media platforms.

Stay up-to-date with changes to social media algorithms, policies, and trends, adjusting strategies as needed to maximize organic reach and engagement.

Clients: Deutsche Bank, The Universal Hip Hop Museum, National Trans Visibility March, Cynthia Salter-Lewis M.D., INC., Law Offices of Ellis, GED & BODDEN INC., R[E]volution of Hip Hop, MOBE ( Marketing Opportunities In Business & Entertainment), Harlem Fine Arts Show, Black Health Matters, African American Women in Cinema, Lautrec, Karen Bizer Fine Jewelry, Impact Church, Justice For O’Shea Sibley

Cordelia Donovan Inc.

Film Producer Present

Cordelia Donovan Inc. has produced documentaries such as Heart of the Shore (2020) and Eye to Eye ( 2023), Short films such as The Lost Book of Rap ( 2017),feature films Prey Before You Eat (2016), Divided We Fall (2021), Respect The Jux (2022),, and numerous music videos and commercials.

ReNew Medspa & Laser Center Jun 2008- Jun 2009

Cosmetic Director

Lead the cosmetic product development lifecycle from concept to launch, ensuring that products align with the brand's vision and customer preferences.

Stay at the forefront of cosmetic trends, consumer behaviors, and emerging technologies to identify opportunities for product innovation and differentiation.

Collaborate closely with cross-functional teams, including marketing, research and development, packaging, and regulatory affairs, to ensure seamless

execution of product development plans.

Universal Hip Hop Museum

Advisory Board Member Mar 2017- Present

The Universal Hip Hop Museum is currently being built in the Bronx slated to be finished by the end of 2024.

Unique Woman’s Coalition

Board Member Nov 2018- Present

The largest and longest running black trans led not for profit in California.

GEDDI

Board Member March 2019- Present

GEDDI ( Global Economic Diversity Development Initiative) is a 501(c)3 organization that focuses on providing technical assistance as well as funding to black led or owned not for profits and for profit corporations.

Recent Achievements

GEDDI Mentor of the Year 2021

LGBTQAI+ Library of Congress National Trans Visibility March 2018

Skills

Microsoft Office

Microsoft Teams

Social Pilot

HeyOrca

Hootsuite

Later

Google Analytics

Google Apps

SEO

Education

High Pingry Diploma, The Pingry School Martinsville, NJ

Bachelor of Arts, Cornell University Ithaca, NY

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