PATRICIA BERRY

Phoenix, AZ 408-***-**** adzmpx@r.postjobfree.com www.linkedin.com/in/pberry

CAREER PROFILE

Content Development Specialist with a proven track record of enhancing integrated marketing activities, creating compelling training content, and utilizing storytelling techniques to engage audiences. Experienced in delivering high-quality paid social media, landing pages, advertising, web content writing, and branding. Proficient in social platforms and software tools for content creation and marketing. A collaborative team player with excellent communication skills, project management abilities, and proofreading to deliver work that meets the highest standards.

CAREER HIGHLIGHTS

• Enhanced integrated marketing activities for paid and organic digital advertising for the Meta program by optimizing written and oral strategies to drive the company's vision.

• Employed two- and three-dimensional storytelling techniques to effectively translate complex scientific information for aquarium exhibition narratives, enabling the general public to understand and engage with the content.

• Created weekly training content for sales teams at a Meta inbound call center, resulting in a 25% increase in customer experience goals and satisfaction scores, thus enhancing the overall user experience.

• Established brand tone and personality.

• Experienced in driving sales through optimizing copy across marketing channels. AREAS OF EXPERTISE

• Strong writing and editing skills

• Strategic plan and activation development

• Project management

• Audience analysis and targeting

• Data analysis and performance tracking

• Social and digital advertising platforms

• SEO and keyword research

• Software: Microsoft Office, Adobe

Creative Suite, and CRM software

• Social Platforms: META Advertising,

YouTube, Linked-in

• Excellent communication skills

PROFESSIONAL EXPERIENCE

Senior Specialist, Program Quality and CX

Ttec – Phoenix, AZ, Meta Program (formerly Facebook) July 2019 – Present April 2023

• Develop weekly training content for Marketing Professionals, achieving a 20% increase in customer experience goals and CSAT scores at Ttec’s Meta inbound call center

• Implement audit practices to ensure revenue, brand quality, and consistency

• Identify and analyze trends and insights to optimize spend and ROI

• Coach 22 Marketing Pros to client experience call format and mentor sales strategy Strategic Account Manager

SocialDealer, Scottsdale, AZ November 2018 – June 2019

• Craft content for digital ads, social media campaigns, and email marketing, driving click-through rates and conversions

• Provide strategic growth within the automotive industry, providing relationship management and Facebook paid and organic content for dealerships and OEMs Marketing Expert

Ttec – Phoenix, AZ, Facebook July 2014 – November 2017

• Monitor content performance metrics, analyzing user behavior and engagement data to refine content strategies and improve future content creation

• Consultative social media-based advertising services for mid- and high-value customers ranging from finance, tech, healthcare, entertainment to auto manufacturers and OEMs

• Build and manage a sales pipeline valued at over $1.5M in revenue

• Key player in matching brand, consideration, and conversion solutions to social media advertising products, focusing on customer relations with product fluency PB Communications

Communications Consultation, San Jose, CA August 2008 – July 2014

• Provide strategic consulting for marketing products and services to include planning of creative campaigns for tradeshows, events, customer briefing centers, and corporate museum at Edmonds Scientific headquarters

• Develop content plans and calendars to align content initiatives with company goals and product launches

National Account Executive

MC2, San Francisco, CA December 2007 – August 2008

• Identify and cultivate new prospects, grow accounts, and manage projects in the pipeline

• Integrate media and marketplace information, brand solutions, and diagnostics to justify continued promotions

• Manage production quality of large custom exhibits, VIP centers, outdoor events, and graphic design in compliance with client brand directives

Account Director

Access TCA, San Jose, CA March 2003 – December 2007

• Increase gross sales annually by 12-15%

• Implement promotional programs that optimize revenue

• Direct planning and execution of over 40 global tradeshows annually, representing healthcare, technology, and non-profit sectors

Account Executive

Exhibitgroup/Giltspur, San Francisco, CA November 1999 – March 2003

• New business development providing event marketing campaigns for the Banking, Pharma, Technology, Publishing, and VIP centers

Changing Exhibits Director

Aquarium of the Americas, New Orleans, LA February 1995 – December 1999

• New exhibits department launch, train staff, facilitate team development processes

• Activate marketing and public relations plans to promote local revisitation and tourist interest, national collaborations, intellectual property, and licensing agreements

• Write and submit grant proposals for the Association of Zoos and Aquariums

• Develop exhibition content, design, and execution of aquarium-targeted exhibitions as part of a new leasing program

EDUCATION

John F. Kennedy University, Orinda, CA, MA in Museum Studies, Communications Bradley University, Peoria, IL, BFA in Art History and Painting. Attended as a National Merit Scholar Art Institute of Chicago