Thomas Eric Allred

Chapel Hill, NC 607-***-**** adzmoh@r.postjobfree.com /in/thomas-eric-allred

SALES EXECUTIVE

Sales Strategies Team Leadership Business Development Consulting

SUMMARY OF QUALIFICATIONS

Top producing sales leader, ready to leverage proven success in driving revenue growth, exceeding sales targets, and expanding business into new markets, leveraging cross-cultural experience, exceptional people and communication skills.

Analytical-minded professional, who is adaptable to change, builds high-performing teams, excels at analyzing client needs, delivers informed decisions, and is seeking to explore new industries.

Skilled negotiator & relationship builder, with a track record of negotiating complex deals, developing winning strategies, and fostering strong networks with global business partners to achieve short- and long-term business objectives.

PROFESSIONAL EXPERIENCE

UNIVERSAL NUTRITION New Brunswick, NJ

Senior International Sales Manager 2021 – 2023

Provided sales and marketing strategy and execution for the profitable growth of Animal brand products across the Middle East, North Africa, and Asia by successfully managing 50+ sales accounts globally. Planned and achieved quarterly and annual budgeting and forecasting targets by country, customer, and product. Liaised with distributors, retailers, and customers to identify and understand market trends and areas of improvement.

Grew the international territory to $16M in sales during the challenging Covid-19 pandemic (2021 – 2022)

Established and scaled new customer accounts in Azerbaijan, Georgia, India, Iran, Kenya, Lebanon, Libya, Morocco, Saudi Arabia, Singapore, and Turkey, leveraging exceptional communication and relationship-building skills

Represented the company and its interests at international trade shows

Negotiated with international partners to optimize US consumer goods manufacturing in other countries, ensuring cost-effective production

KETOLOGIC/DISRUPTIVE ENTERPRISES Durham, NC

Director of International Business Development 2018 – 2020

Prospected, nurtured, converted, and secured new international distribution customers to exceed international sales goals and improve brand and category awareness in targeted markets.

Scaled international distribution in target markets through networking among key international trade accounts entering ketogenic diet and healthy snack categories

Orchestrated timely completion of written agreements with international distributors, leading contract negotiations and outlining partnership expectations

Negotiated distribution agreements, managing regulatory processes for product registration in regions including the Middle East, South and Central America, Europe, the Caribbean, and Asia

Launched two new ketogenic diet products in collaboration with the Ketologic team, contributing to increased brand visibility and revenue

SCIVATION XTEND Burlington, NC

Director of International Business Development 2014 – 2017

Led international sales and distribution of multiple brands, fostering growth in new and existing accounts.

Generated an impressive $20M in international sales for 2016 through new and existing accounts

Acquired 14 new international accounts, generating $1.3M in FY15 sales and 16 new accounts contributing $2.3M in FY16

Positioned and established Scivation Xtend BCAA in the EU, which was awarded the BEST BCAA at three consecutive FIBO Europe and Body Power UK expos

Drove rapid scaling during 2016 by establishing a manufacturing partnership in Belgium in collaboration with the CFO, reducing taxes and duties for EU partners

Recognized as the sole Scivation Xtend international business development professional for positioning the Scivation Xtend brand to acquire a top acquisition price by Nutrabolt

Accelerated international product delivery by three weeks through regulatory-compliant product registration, leading to a shortened sales cycle and increased annual turnover

Developed a competitive pricing strategy and promotion calendar, yielding significant demand and revenue increase

ADVANTIS NUTRITION Whitsett, NC

Sales Representative 2009 – 2014

Led full-cycle sales involving discovery, prospecting, nurturing, closing, and retention to generate maximum revenue. Cultivated strong relations with key clients and sales teams focused on retaining customers and driving business development.

Generated $1M+ in new revenue by remotely prospecting new clients and developing custom promotion programs

Boosted sales over $10M in five years by strategically expanding distribution teams and channels, focusing on international business development.

Acquired under-valued accounts in sports nutrition and wellness categories by implementing web marketing strategies

Secured three high-profile accounts, contributing $1.5M in new business during FY12

CORNELL UNIVERSITY, COLLEGE OF AGRICULTURE AND LIFE SCIENCES Ithaca, NY

Consultant & Analyst 2009 – 2010

Developed systems and SOPs for data collection, analysis, and evaluation for the Research Awards Committee.

Served as primary liaison between the committee and the College of Agriculture and Life Sciences faculty, staff, and Cornell University offices to coordinate academic projects

Supported improvements to the Research Awards Committee by evaluating and streamlining processes

ADDITIONAL EXPERIENCE

Regional Sales Representative Europa Sports Products Okinawa, Japan and Charlotte, NC 1997 – 2009

AREAS OF EXPERTISE

Sales Lifecycle Management Business Development Negotiation Customer Relationships Relationship Building Problem Solving Communication Profitability Consulting Pricing Strategy Lead Allocation & Qualification Sales Planning KPIs Cultural Awareness B2B Sales Consultative Sales Needs-Based Selling Territory Management Sales Forecast & Budget New Client Acquisition Product Knowledge Account Management

EDUCATION

Master of Business Administration in International Business Appalachian State University Boone, NC

International Business Fellow, Nanjing University

Bachelor of Science in Business Administration Appalachian State University Boone, NC

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