Julie Grace

Marketing, Design and Communications Extraordinaire

770-***-**** • adzml0@r.postjobfree.com

PROFESSIONAL SUMMARY

Award winning integrative marketing communications leader developing and implementing effective solutions for B2B, B2C, nonprofits and government sectors. Excel in communication strategies with extensive managerial experience coordinating and implementing projects. Highly organized and perform extremely well under strict deadlines while achieving excellence in deliverables.

Qualifications & Expertise

• Brand Development

• Communication Strategies

• Traditional and Digital Channels

• Business Development and Management

• Strategic and Operational Planning

• Forecasting and Budgeting

• Technical and Creative Writing

• Social Media Specialist

PROFESSIONAL EXPERIENCE

Creative Director, Marketing With Grace (previously Grace Design, LLC)

January 1990 – August 2023

Manage all aspects of a full-service visual communications firm. Consistently deliver projects on time and within budget. Responsibilities include design and production for traditional and Internet projects, hiring and managing staff, client acquisition and project management. Client base focus: nonprofit, education, healthcare, and technology.

Outstanding Accomplishments:

• Brand creation, marketing strategies, and communication initiatives for an edge computing software company, resulting in a corporate acquisition by Intel.

• Developed and implemented an Internet marketing campaign for UPS South; resulting in a 50% traffic and $650,000 revenue increase within first month and a 60% traffic increase the second month.

• Founded and lead monthly marketing workshop for small business owners, helping three participating companies achieve 45%-60% revenue growth during an 18-month period.

• For ten years, spearheaded marketing strategies and collateral for Alexandria, Virginia’s public education / community outreach programs against domestic violence and teen pregnancy.

HIGHLIGHTS

Intel Network Platforms Group

Brand development for Smart Edge, a nascent 5G multi-access edge computing business solution. Developed marketing collateral for Smart Edge Executives to inform clients about edge computing capabilities. In late 2019, Intel purchased Smart Edge, and as a contractor I crafted the Smart Edge brand within Intel’s ecosystem, wrote documentation, and created presentations in collaboration with both executives and teams.

Key responsibilities:

• Corporate Presentations

• Technical Documentation

• Road Show Exhibits

• Use Case Solution Briefs

Steered Straight

Directed and produced brand development, messaging, collateral material, presentations, social media strategies and editorial calendars. Steered Straight is a 501(c)(3) foundation whose primary mission is to educate positive youth development skills and addiction prevention while promoting healthy life choices. Steered Straight has reached over 5 million youth and young adults through community awareness campaigns which I orchestrated.

Key responsibilities:

• Public awareness campaigns designed to build community involvement while seeking financial contributions

• Social media development, implementation, and analytics

• Corporate brand development, websites, newsletters, collateral, and advertising campaigns

• National public relations campaigns

• Event promotions

United States Department of Health and Human Services

Specialized in the development, implementation and oversight of a national awareness campaign for a government agency holding a $200 million funding stream. Lead for team members on a communication plan reaching government agencies, national organizations, youth serving professionals, and the public.

Key responsibilities:

• Public awareness campaigns and community-building outreach efforts

• Identify opportunities promoting growth on social media sites to drive stronger engagements

• Develop products showcasing awareness initiatives

• Provide written materials for special events, data collection and evaluation efforts

PARTIAL CLIENT LIST

• American Red Cross

• City of Alexandria, VA

• College Board

• C-SPAN

• Customs Border and Protection

• Dress for Success Atlanta

• Devereux Advanced Behavioral Health

• Goodwill Industries

• Intel Corporation

• National Eye Institute

• National Institutes of Health

• UPS Southeast Region

• U.S. Dept. of Health and Human Services

• U.S. Dept. of Healthcare Finance

• U.S. Postal Service

EDUCATION

University of Maryland, College Park, MD

Bachelor of Science in Advertising Design and Marketing

Emory University, Atlanta, GA

Internet Marketing Certification focusing on social media, e-commerce, search engine optimization, branding, Google analytics and business development. 100+ hours of intense classroom study.

AWARDS

• National Health Information

• Fairfax County Commission on Women : Excellence Within Community Outreach

• Printing Industries of America : Achievement in Print Design

• Maximilian Foundation : Excellence within Community Outreach

LEADERSHIP VOLUNTEER AFFILIATIONS

• Board Member for Children’s Literacy of Georgia, Inc

• Board Member for Atlanta Samaritan House : Clean Street Team

• Georgia Coalition Against Domestic Violence

• Atlanta Community Food Bank : Suthers Food Pantry

LinkedIn: www.linkedin.com/in/gracedesign

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