Asya D. Asenova

adzmkf@r.postjobfree.com 404-***-**** www.linkedin.com/in/asya-asenova-a6b2249b

Seasoned leader with expertise in sales and marketing operations. Effective communicator, proficient in presenting complex data and relevant insights to diverse audiences and cultivating working relationships with associates, vendors, and franchise partners. Skilled at developing and executing comprehensive marketing strategies to improve processes and promote growth.

Core competencies: Leadership Operations Marketing Communication Financial Growth

PROFESSIONAL EXPERIENCE

Giro Pack, Inc. – Atlanta, GA 2022 - Present

National Retail and Key Account Manager

Negotiating with target retail and key accounts contracts and marketing budgets to promote sales in the produce sector and ensure growth for both parties involved.

Boosting company sales and fueling building new relationships with clients through organizing and directing tradeshow participation domestically and internationally.

Managing marketing budget and negotiating contracts for various forms of advertising.

Directing sales team and monitoring year to date sales for key accounts making sure client contracts are followed properly, orders are submitted, and allocations are fulfilled.

Monitor pricing for key accounts, negotiating pricing and developing rebate incentives based on order volumes.

Analyzed P&L monthly statements, budgets, financial reports, and projections for accurate financial standing, with initiatives to maximize profits and minimize costs.

Forecasting, tracking sales performance, and setting monthly goal expectations based on year-to-date data.

Manage and analyze sales data reports, predicting and forecasting sales based on leading factors and customer needs.

Tracking and monitoring marketing campaigns and collecting feedback.

Developing strong relationships with customers and developing plans of action to promote their brands ensure growth opportunities for both parties are captured.

Encouraging Sustainability and Recyclability options across key accounts and new potential prospects by promoting non plastic packaging options.

Northside Corp – Tower, Beer, Wine and Spirits, Atlanta, GA

Sales and Marketing Director

2012 – 2021

Implemented a strategic marketing strategy driving revenue to $40M and reflecting 15-20% profit in comparison to previous annual revenue.

Analyzed P&L monthly statements, budgets, financial reports, and projections for accurate financial standing, with initiatives to maximize profits and minimize costs.

Forecasting, tracking sales performance, and setting monthly goal expectations based on year-to-date data.

Direct, lead and manage high performing sales team, using leadership skills such as coaching, mentoring and providing support to all team members.

Performed analysis of the commercial tools available to the company to ensure cost synergies were realized. Managed e-commerce business pipeline to maximize performance.

Developed reports on weekly base highlighting a range of performance indicators essential for sales increase and revenue growth, with the aid of graphical and visual presentations.

Trained team on using superior customer service tools to bring 100% customer satisfaction, leading to 20% sales increase on a yearly basis.

Managed scheduling of a team of 70+ employees to ensure the business has adequate staff on board every day to maximize profits margins.

Monitored e-commerce and online sales performance and set clear performance goals.

Monitored and performed inventory analysis, making sure to address excess or shortages.

Prepared and implemented weekly, monthly, and quarterly strategies to align and continue to grow at minimum of 15% in comparison to previous year.

Build strategic partnerships with partners relevant to the industry to aid successful B2B sales opportunities.

EDUCATION

Master of Business Administration (MBA), Marketing and Finance, J. Mack Robinson College of Business, Georgia State University, Atlanta, GA

•GPA: 3.9

Bachelor of Science (BS), Biology and Chemistry, Georgia State University, Atlanta, GA

PROFESSIONAL SKILLS

Tools: Microsoft Office – Excel, Outlook.

Other Skills: Excellent communication and critical thinking skills, organized, great at multitasking, strategic planning, Analytical, problem-solving, teamwork and collaboration, leadership and management, adaptability.

Languages: Fluent: English, Bulgarian Conversational: Spanish

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