Sales Representative Sporting Goods
Resume:
R. Greg Park
Hilton Head Island, SC 29926
303-***-****, adzmdt@r.postjobfree.com
OBJECTIVE:
• Utilize my management, P&L, sales, and marketing, experience in working with progressive company to grow and expand their business and profitability.
EXPERIENCE:
EastPoint Sports LLC, Succasunna NJ
V.P. Sales & Marketing 2017-October 2021
• Managed sales of $150 million annually including pricing/margins, and revenue plans for the company.
• Integral member of the Executive leadership team that successfully sold the company to Mason Wells (Private Equity) in 2018.
• Actively managed all strategic accounts; Wal-Mart, Walmart.com, Walmart Canada, Target, Amazon, Dick’s, Big 5, Walgreen’s, CTC, Costco U.S., and Costco Canada.
• Lead the Marketing Department and increased our brand presence with new licenses with Head/Penn, ACL.
• Collaborated with operations and finance teams to plan/budget/forecast our business internally and to our outside investors and established all sales revenue goals and margins.
• Drove revenue from $73.9M in 2017 to $154M in 2021 with over 20M EBITDA. Rio Brands, Philadelphia PA
National Sales Manager (Sporting Goods U.S. & Canada) Park-Sports & Associates (Consulting), Denver CO 2016-2017
• Oversee sales in the Sporting Goods Channel in the U.S. and Canada.
• Manage all strategic accounts; Wal-Mart, Amazon, Academy, Bass Pro, Big 5, Camp World, CTC, Dick’s, Dunham’s, Home Hardware, Kroger, OTP.
• Drove sales at key customers and increased sales/distribution at Academy, Dicks and Amazon by over 35%.
• Revamped Rio Brands Go to Marketing and Presentation Strategy and increased business by 18% in one year.
• Developed 8 new products for 2018 and product were placed at key retailers. Park-Sports & Associates Inc, Denver CO
Forde-McGovern & Associates Inc, Denver CO
President/NAM 2007-2016
• Created a sales agency based in Denver and built a business to over 15M in 2016. Core areas of the business were Footwear, Fitness, Team Sports, Outdoor/Indoor Games through a mix of import, landed duty paid and domestic programs. Business included private label as well as branded programs.
• Represented the following companies: East Point Sports, Extreme Products Group, Frogger, Icy-Hot Hydration, Igloo Products, Lifeline, LJO, PowerBlock, Rayovac, Rio Brands, Soft Air USA, Simple Products, Sterno, Team Effort, United Industries, Zero Friction
• Product categories represented are Fitness, Team Sports, Golf, Camping, Shooting Sports, Coolers, Table Games, Outdoor Games, Private label footwear
• Strategic Customers: The Sports Authority, Cabela’s, Sportsman’s Warehouse, and Academy
• Coordinated the sales effort for Wal-Mart Global Procurement and oversaw the sales team in Hong Kong and managed the pricing and profitability of the business.
• Salesman of the Year Rio Brands 2011.
Sportcraft, Mt. Olive NJ
Director of Sales 2002-2006
• Responsible for 195 million in sales revenue, sales margins, and profit plans.
• Achieved sales and profit Growth for Sportcraft: Fiscal 2003- 05 Revenue Growth – 23.22% EBITDA Growth – 31.74%
• Sales lead on the Executive team that presented the company to over a dozen Private Equity Groups, which led to the successful sale of the company to Wasserstein and Associates in 2003.
• Assisted the CFO in the presentation to Creditors to establish a new 60-million-dollar credit facility. Page 2 of 2
• Championed the Executive Software Selection Committee for the company’s ERP system; chose the Apprise Operating System; and implemented the new system on schedule.
• Developed a customized integrated forecasting system that worked within our new ERP, in conjunction with our Demand Resource Planning software and met our company forecasting goals and objectives.
• Managed the Wal-Mart Team Leader, Target Team Leader, four regional sales managers, forecast analyst, and an administrative assistant.
Kazmaier Sports Group, Boston MA 1998–2002
Vice President, Retail, International Sales, Marketing & Licensing Bike Athletic Company Vice President, KSG
Director of National Accounts, SR Industries (Marksman Products)
• Responsible for strategic planning and brand management and execution of International Division, U.S. Mass Merchant sales, worldwide sales, and licensing of The Bike Athletic Company.
• Oversaw the licensing agreement and apparel product line with Montgomery Ward that delivered over 7 figures of profitability to the Bike Athletic Company.
• Increased sales, profits, and competitiveness through establishment of a new direct sales and marketing model from Asia factories.
• 2001 sales increase of 30%.
• Launched new division of SR Industries, increasing new business to 4.8MM in year one, reflecting a 480% index while achieving 51% gross margin.
• Expanded distribution and sales at Kmart and Wal-Mart for SR Industries.
• Obtained placement of Bike’s line of Sports Medicine products into Kmart. Wilson Sporting Goods, Team Sports Division, Chicago, IL National Account Manager, Corporate Headquarters 1994-1998
• National Account Management responsibilities included managing Champs, Dick’s Sporting Goods, Dunham’s, Jumbo Sports, Kmart, MC Sports, Meijer, Sears, and The Sports Authority. Developed special make up products and promotions, P.O.P, packaging for Mass Merchant and Sporting Goods Retailers
• 1997 sales exceeded $20MM, indexing at 153% vs. prior year.
• Increased distribution in four key focus categories by 136%.
• Category Management Team Captain for Team Sports for Kmart. Wilson Sporting Goods, Team Sports Division, Chicago, IL Territory Manage, Northern CA 1990-1994
Pegg Curry & Associates, Agoura Hills, CA 1986-1990 Sales Representative, Northern CA
Brant Tara Corporation, Tustin, CA 1984-1986
Sales Representative, Colorado, Utah and Wyoming
Logan Golf and Country Club, Logan Utah 1983-1984
Head Bartender
Park’s Sportsman, Orem, UT 1980-1983
Store Manager & Buyer
EDUCATION:
Bachelor of Arts Degree in Business Management, Golden Gate University, San Francisco, CA
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