**** **** ******, *** *********, CA ***** +1-415-***-**** adzm0j@r.postjobfree.com

SUMMARY

Hard working creative

professional with over 20

years of experience in the

marketing & events industry.

Owning multiple businesses,

holding corporate positions

including public relations as

well as leadership roles in

content management,

strategy + brand development

for some of the top brands

across music, fashion, culture,

tech and cannabis.

MARKETING DIRECTOR

SUNSET CONNECT

• Social media management & content creation for all media platforms

• Created marketing campaigns focused around latest product launches

• Dispensary promotions and distribution of collateral

• Press manager and community liaison

• Created relationships with new dispensaries

• Managed all sales for Sunset Connect

2/21 - 3/22

MARKETING DIRECTOR

BARBARY COAST DISPENSARY

• Created and executed marketing plans to generate business

• Social media management & content creation

• Research local cannabis industry for new marketing strategies

• Develop and maintain relationships with Office of Cannabis and Oversight Committee and the different equity groups in SF

• Planning and executing equity events

• In store marketing including merchandising, displays, signage and experiential services

• Build brand relationships including working with brands to create staff education and in- store demos

4/18 - 2/21

MARKETING DIRECTOR

BARBIZON, SF, NY & LA (WEEKENDS)

• Created and executed marketing plans to generate leads and sales for the company

• Managed 3 national scouting teams to generate leads and sales

• Traveled to all locations each weekend to manage weekend workshops 6/15 - 4/20

OWNER

BIANCA STAR PRODUCTIONS/AGENCY, SAN FRANCISCO

• Creator and innovator behind the successful vintage boutique and lifestyle brand, Bianca Starr; received national and local recognition by Lucky Magazine, 7x7 Magazine, SF Weekly, San Francisco Bay Guardian, and 944 Magazine

• Producer of the successful BIANCA STARR fashion shows held at different locations in San Francisco which bring a wide range of industry related audiences to enjoy a night of fashion and music.

• Implemented and managed all press tools, marketing initiatives, including mailers and invitations, consumer email blasts, and brand blog

• Hosted monthly fashion and networking event, The Stylist Boutique, uniting stylists from around the country; creative marketing and production included, rotating custom window displays with featured “stylist” rack available for consignment

• Noteworthy events - South Beach Food and Wine Festival, Esurance activation at Outside Lands, American Apparel Flea Market at Fort Mason

• Event production, mgmt and marketing for content driven 420 Comedy Show Couch Locked by Berner and Cookies

2009-PRESENT

DIRECT EXPERIENCE

BIANCA GUTIERREZ

BIANCA GUTIERREZ

3558 20TH STREET, SAN FRANCISCO, CA 94110 +1-415-***-**** adzm0j@r.postjobfree.com OWNER + GENERAL MANAGER

222 CLUB, SAN FRANCISCO

Founder and General Manager of popular nightclub, 222 Club; received accolades and awards by SF Bay Guardian, 7x7 Magazine, SF Weekly, and San Francisco Magazine

Established in San Francisco’s booming nightlife community; developed and maintained relationships with fellow bar and club owners to both preserve and foster positive environments that support music, culture and entertainment industries

Scouted, booked and managed all entertainment, including music, monthly art shows and openings, and special events, from creation through execution

Firmly established roots in all genres of music

2/04 - 2/08

DIRECT EXPERIENCE

KEY ATTRIBUTES

•

•

•

•

GLOBAL EVENTS MANAGER

E*TRADE FINANCIAL, SAN FRANCISCO

Coordinated and managed board of directors meetings, company-wide symposiums, training seminars, ‘meet and greets’ with company executives, Leadership Summit Conferences, company parties, and all investor-related earnings release communication

Produced press tours at large-scale venues with a vast range of high-profile clients, from Clear Channel and Superbowl 2003 to Third Eye Blind and U2 Implemented company-wide programs that hosted large groups of associates from around the country to participate in an open forum discussion with the CEO; created and managed program-finale events, including private dinner parties and nights on the town Communicated with CFO to forecast and develop annual events budget; managed budget

9/99 - 2/04

•

•

•

•

Bilingual in Spanish/English. Creative and charismatic professional who works well under pressure with ability to multi-task and manage multiple projects. Excellent communication and networking skills to make every event and production a success.

Contact this candidate