Former Consultant Co-founder and Program Manager of CreativePOP

MIRIAM SON

adzlzt@r.postjobfree.com +1-310-***-**** linkedin.com/in/miriamson https://miriamyujison.wixsite.com/portfolio SUMMARY

Driven and versatile individual with an international background. Former business consultant and co-founder of an international EdTech start-up with a strong foundation in understanding customer needs, creative thinking, and marketing. Skilled in written and verbal communication and strategic problem-solving. Passionate about life-long learning and social impact. EXPERIENCE

Consultant (Customer Solutions - Functional) New York City, New York West Monroe Consulting – Management & technology consulting firm Aug 2022 – June 2023

• Designed 3 potential sales compensation plans for healthcare technology client; performed financial modeling of future earnings under proposed plans and past earnings using client HR data; owned client interview note-taking and analysis.

• Configured Salesforce Financial Service Cloud for a $12B asset client; earned Salesforce Certified Associate certification.

• Conducted and presented competitive marketing analysis to practice partner; created Salesforce Marketing Cloud MVP deck.

• Led AAPI month-themed social office events as Asian Network Employee Resource Group leader. Co-Founder and Program Manager Remote (creativepop.web.id) CreativePOP – EdTech Start-up connecting college students to young children May 2020 – May 2022

• Founded international tutoring platform during COVID-19, reaching 600+ parents/children and 220 tutors.

• Led the transition of CreativePOP from non-profit to for-profit based on customer surveys, defining and executing the sales and pricing strategy, resulting in a revenue growth of over 120%.

• Pitched services to potential customers and hosted live Zoom orientations for interested parents and tutors; managed customer acquisition, revenue, and cost tracking and provided customer service, including upsell/cross-sell activities

• Led research and executed B2B partnerships, notably establishing a collaboration with Daegu International School to expand operations into South Korea. Orchestrated creation and implementation of additional programs for the South Korean market.

• Crafted and managed multi-channel marketing strategy; provided copywriting for D2C email and mobile communications, social media posts, and pitch decks for B2B partnerships; directed creative team in producing visual assets used for marketing.

• Led and defined project backlog for cross-functional teams; recruited, onboarded, and trained tutors and team members. Community Engagement and PR Officer (Intern) Remote (headquartered in New Jersey) White Duck Outdoors – Outdoor & sports equipment brand and manufacturer May 2021 – Aug 2021

• Generated approximately $25k in revenue through planning and developing automated email and mobile campaigns using Omnisend; crafted customer segmentation to send targeted campaigns.

• Orchestrated end-to-end creation of social media content, including image selection and adaptive copywriting across various social media channels; developed and maintained social content calendars and executed posting and scheduling.

• Tracked analytics of multiple social media platforms and doubled engagement rate, generated an 820% increase in profile visits and a 170% increase in engaged audience on Twitter and a 169% increase in engagement on Pinterest.

• Developed a Brand Ambassador program and executed a marketing strategy, including creating a landing page, writing a press release for Outside Business Journal, and implementing a social media campaign. Resulted in 100+ applicants in 3 weeks and selected a final cohort of 15 with a combined following exceeding 219k on Instagram, 175k on TikTok, and 42k on YouTube. Marketing Intern Seoul, South Korea

Dongwon F&B – $2B+ annual revenue Korean food and beverage company June 2019 – July 2019

• Conceptualized creative ideas and target audience personas for an Instagram account promoting Richam, a food product with over $1B annual sales.

• Delivered a pitch of the conceptualization to the marketing lead and team, influencing the content direction of the subsequent Instagram account, which gained 4k+ followers within 4 months.

• Accompanied the marketing lead during meetings with third-party advertising agencies and provided weekly market research. SKILLS

Languages: Native English, Fluent Korean, Beginner Mandarin Technical Skills: Google Suite, Microsoft Office, Salesforce, Final Cut Pro, Adobe Illustrator, Python, Weebly, Mailchimp, Omnisend EDUCATION

University of Southern California, Marshall School of Business Los Angeles, CA B.S. Business Administration, Emphasis in International Relations May 2022 Honors: Presidential Scholarship, Dean’s Honor List, National Merit Scholarship GPA: 3.78

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