Director Marketing & Brand Managemen t

Accomplished, growth-oriented professional having more than 10 years’ experience in integrated marketing, e-commerce and brand management. Excellent brand liaison and product marketer with an eye towards increasing brand visibility, loyalty and sales. Implemented 360 campaigns to include spearheading on-line promotions, influencer campaigns, and paid advertising programs. Successfully created and implemented marketing, pr, social campaigns. Created success in coaching, mentoring and providing training to individuals for improving brand recognition, public awareness, and market share. Strong background in negotiating contracts, creating briefs and leveraging influencers for varied media channels. Expert communicator; capable of liaising across various corporate levels and developing long-term relationships to boost customer satisfaction and loyalty . Areas of Expertise

● Garnered media wins on GMA, Rachel Ray Show, The Today Show, The Talk.

● Scaled-up marketing campaigns for all influencer seeding, editorial, celebrity requests, and gifting .

● Attracted and retained customers through effective campaigns, digital activations and promotional events . Director of Marketing & PR,, Beautopia LLC, @beautopiahair, NY C 2012 – Present Brand managed and oversaw promotional activities for B2C e-commerce channels. Developed influencer strategy and execution of programs for maximum reach and conversions. Administered social amplification and advertising tactics via diverse channels and marketing contexts. Headed up several activities including delivery of excellent public relations to celebrity influencers for all special events. Oversaw planning and development of vendor and freelancer contracts, agreements, as well as deliverables. Engaged in processes to identify and close potential accounts in line with business objectives. Optimized Amazon distribution channels for optimal growth. Steered a high-performing team of writers and designers, overseeing day-to-day special projects, SEO, blog articles, and gift guides. Attracted potential customers with product / service by supervising community conversation through multiple social media platforms, including Instagram, Facebook, Pinterest, Twitter, and YouTube .

● Created B2C sales / marketing channels with Nat’l Dir. of Sales by establishing re-brand Initiative . Diana Ferrante adzly0@r.postjobfree.com • linkedin.com/in/dianaferrant e NYC • 917-***-****

• Brand Management

• Product Launches

• Campaigns & Promotions

• PR & Paid Medi a

• Influencer Campaigns

• Social Media / Email Marketing

• Contract Negotiations

• Sponsorships/ Partnerships

• E-commerce Brand Management

Accomplishments

Career Experience

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● Increased brand awareness on large-scale by acting as primary PR contact for the company .

● Arranged product knowledge webinars to upgrade knowledge and skillset of distributor/sales team .

● Optimized business growth and attracted global audience by devising as well as deploying shopify and amazon content strategy, seo optimization, digital advertising, influencer and social 360 campaigns.

● Highlighted key competencies and achievements of the brand through press-releases, product fact sheets, brand bible, and omni-channel media assets.

Producer/ Director 2010 – Present

Spearhead multiple events, including creative directing / producing seasonal photo shoots to improve online brand recognition. Cast efficient resources to attain desired outcome from photo/video shoots. Implement innovative approaches to create theme in collaboration with director and photographer. Foster professional relationships with Ford, NEXT Models, Wilhelmina, Elite, MUSE, Fenton, EAM, Carol Bantry Agency, The Wall Group, and Bella Agency by implementing best PR attributes .

● Ensured maximum operational efficiency through top-tier management of talent, agency contracts, guest lists, and gifting .

Additional Experiences: as PR & Showroom Coordinator at Phat Buddha Yogawear, as Fitness Instructor at Reebok Sports Club/ La Fitness, as Studio Manager at Yoga Mandali, and as PR Coordinator at Magnet Communication s Master’s Program in Psycholog y

New York University, New York, N Y

Bachelor of Arts in European History & Comparative Religio n University of Rochester, Rochester, N Y

Advanced Coaching & Professional Business Training Carey Peter s

Phi Kappa Theta Honor Societ y

Univer sity of Rochester

Leadpages G-Suite Dropbox Canva Klaviyo Mail Chimp Shopify Amazon English Spanish Italian

Education & Credential

Technical Proficiencies

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