NEBRAS HUSSEIN MOHAMMED

: adzllg@r.postjobfree.com : +249********* +971********* In: https://www.linkedin.com/in/nibras-hussein-7a891621/

SEASONED & INFLUENTIALSUSTINABLE BUSINESS MANAGEMENT & MANAGEMENT CONSULTANT

Retail Marketing Sales Training and Development Business Consulting & Leadership

Data-driven and value integrator – prolific experience in working across several sectors for over 16 years - extensive international exposure in countries such as Ethiopia, UAE, Sudan, Malta, Nigeria, Senegal, Gene, Ghana, and Mauritania

Domains: FMCG and Manufacturing, Consumer Electronic Goods, Telecommunication

Results-driven Business Management Fervid with expertise in driving business transformation and change. A trusted advisor to senior leadership, known for providing strategic guidance and actionable insights. Proven track record of leading organizational change initiatives, optimizing operational efficiency, and delivering sustainable growth. Skilled in developing and executing business strategies, leveraging emerging technologies, and fostering a culture of innovation. A collaborative leader who excels at building high-performing teams and driving cross-functional collaboration. Committed to delivering exceptional results and exceeding business objectives. Ambassador of change- known for excelling in diverse industries and countries, while driving/ enabling business development and startup ventures.

SIGNATURE SKILLS

Corporate Strategy Development

Business Strategy Planning

Shareholders Management

Value-Added Marketing Management

Stakeholders Management

Marketing Planning Formulation

Go To Market Strategy

Innovation & Road-Mapping

Business Analysis & Assessment

Marketing Value-Added Strategy

Shareholder Value Objectives

Business Planning

Startup Business Planning

Product Development

Value Proposition

Branding & Channels

Business Model

Profit Streaming

Forecasting &Planning

Sales & Operations Planning (S&OP) Models

People Leadership

Projects Done with Consulting Firms: Delta Partners, Ericsson, Africa Analysis, British Telecom, Analysis Mason

CORE COMPETENCIES

Operational Efficiency & Resource Allocation: Oversee various departments and functions, identifying areas for improvement, optimizing processes, and enhancing overall productivity. ensure that resources such as finances, personnel, and equipment are appropriately distributed to meet operational needs and achieve business goals.

Performance Monitoring: Establishes performance metrics and monitors key performance indicators (KPIs) to assess the company's operational performance. Track progress, identify deviations, and take corrective actions as necessary to keep operations on track.

Risk Management: Identifies potential risks and develops strategies to mitigate them, implements measures to ensure compliance with regulations, maintains business continuity, and safeguards the company's assets.

Strategic Planning: Collaborates with other executives and senior management to develop the company's strategic direction; analyzes market trends, competitive landscapes, and internal capabilities to identify growth opportunities and define strategic goals. Contributes to shaping the company's long-term vision by aligning operational plans and initiatives with strategic objectives.

Market Analysis: Conduct market research, analyze customer needs, and evaluate industry trends to identify emerging opportunities and potential threats. Integrates information to inform decision-making and adjust business strategies accordingly.

Operational Planning: Translates the company's strategic objectives into actionable operational plans, defines specific goals, allocates resources, and establishes timelines to ensure the effective execution of the strategy as well as collaborates with department heads and functional leaders to align operational plans and ensure coordination across various teams.

Business Consulting: Provide strategic advice and insights to clients on business development, expansion, and diversification. Conduct comprehensive business analysis and develop actionable recommendations. Identify areas for process optimization and operational efficiency. Assist in the implementation of business plans and monitor progress toward objectives.

Leadership: Offer guidance and support to management teams on strategic decision-making. Help develop and implement effective leadership and management practices. Conduct organizational assessments and provide recommendations for leadership development. Coach and mentor executives and managers to improve their leadership skills.

FREELANCING EXPERIENCE

Business Transformation & Strategy Consultant Jan 2023 – Present

Ideate a comprehensive business strategy and plan, encompassing budgeting and business portfolio management. Implement a transformational model for the manufacturing and Railways business unit, driving innovation and growth.

Restructure and revitalize the startup group business units to enhance their performance and potential.

Spearhead the development of robust business planning processes, integrating sales and marketing forecasts, profit and loss analysis, revenue and profit optimization, business model refinement, and cohesive strategies for integrated business units.

Drive the expansion of Meat, Textile, and Manufacturing capabilities in Sudan, South Sudan, and Ethiopia, leveraging market potential and regional advantages.

Formulate and execute a consolidated business plan for the entire group, aligning objectives and ensuring cohesive strategic direction.

Freelancer Marketing & Sales Consultant Aug 2013 – Jul 2016

Developed E-commerce capabilities and integrated them with FMCG sectors at the Bank of Khartoum. • Led the establishment and expansion of VIVA - Solution International in Sudan, KSA, and the Ethiopian market.

Designed commercial and branding strategies, as well as managed the launch and activation process.

Built business and marketing strategies to transform Alrawabi Gulf company into a publicly traded company, attracting local and international investors in Sudan and KSA.

Spearheaded marketing strategy development at Savola Edible Oil Sudan, focusing on defending the core business, expanding into new markets, and launching new products such as Sesame, groundnut, and Shortening. Also responsible for establishing an export section and conducting trading with Willmar International.

Drove the development of an integrated finance and investment model for the Bank of Enile in Sudan, with a specific focus on the State of North Kurdfan. The project aimed to address the gap in the Arab food market by building local production capacity and targeting both domestic and international markets.

Taught MBA courses in marketing and branding strategy, CRM, international marketing, and customer and shopper experience. Delivered Chartered Institute of Marketing (CIM) UK syllabus to staff members of Sudantal, Zain, MTN Sudan, and DAL Group.

Developed and managed FMCG distribution business, providing retail support through depot management, transportation logistics, and sales team coordination. This included creating investment plans, bankable business strategies, and operational plans for potential clients.

Conducted business and product portfolio analysis for GIAD Group, which consisted of 33 companies operating in various industries.

Set up marketing departments for the group and its subsidiaries and supported the development of commercial strategies and operational plans, incorporating financial, marketing, and sales KPIs.

PROFESSIONAL EXPERIENCE

Inmaa Sudan & Wadi group Egypt Poultry and Feed Jan 2022 – Dec 2022

CEO

Designed a business portfolio, consistently achieving budget and profit targets as committed to the Board of Directors.

Created and implemented high-quality business strategies and plans, ensuring alignment with both short-term and long-term objectives.

Effectively led and motivated subordinates, driving employee engagement and fostering a high-performing managerial team.

Provided oversight to all operations and business activities, ensuring the attainment of desired results while maintaining alignment with the overall strategy and mission.

Demonstrated astute decision-making skills in making high-quality investment decisions that advanced the business and increased profitability.

Ensured strict adherence to legal guidelines and in-house policies, upholding the company's legality and promoting ethical business practices.

Conducted comprehensive reviews of financial and non-financial reports, identifying solutions and opportunities for improvement.

Cultivated trust-based relationships with key partners and stakeholders, serving as a primary point of contact for important shareholders.

Rotana Flour Mills and Rotana Line, Dubai MM 2017 – Dev 2023

GM

Formulated and drove the overall Group's business strategy and planning. Took responsibility for defending the core business and identifying and pursuing new business opportunities.

Was accountable for profit and loss (P&L) and investment decisions, presenting them to the Board of Directors. Managed and collaborated with the management team to ensure efficient and effective business operations.

Identified and evaluated new investment opportunities to sustain business growth, such as becoming a partner in a new telecom network in South Sudan.

Developed comprehensive business strategies and plans, including P&L, forecasting, CAPEX, OPEX investment, and route-to-market strategies for various ventures, including Pasta, animal feed, a new export company, and a commodity stock exchange platform.

Established the Rotana line, focusing on investment and trading in Dubai, particularly in the gold export sector. Integrated performance management systems and drove excellence in the business operational model.

Expresso Telecom Group, West And North Africa, Based In Dubai Dec 2010 – Aug 2023

Group Commercial Director

Spearheaded the development of commercial strategy and successfully aligned OpCos' strategy and commercial initiatives with the group's objectives.

Managed Route to Market (RTM) and marketing programs within OpCos to ensure the achievement of strategic and business objectives.

Led the commercial aspects of launching GSM networks in Mauritania, Senegal, and Wmax in Nigeria, as well as developing network rollout in Gene.

Provided support to OpCos' commercial teams in planning and reporting related to market and business intelligence systems, marketing research and insights, and marketing programs and initiatives.

Took charge of Group Branding and communication strategy, ensuring alignment with OpCos' strategies.

Developed comprehensive marketing strategies, budgets, sales and distribution plans, and customer service initiatives for the Group and OpCos

MTN – Sudan Jan 2010 – Dec 2010

Senior Manager Marketing & Planning

Played a key role in repositioning the MTN brand and implementing regional attack and price revamping strategies as a member of the marketing department in the MTN transformation office.

Actively contributed to the development of the marketing plan and commercial plan as part of the marketing department.

Played a significant role in the creation and execution of the product and service roadmap, as well as commercial roll-out initiatives.

Contributed to the development of a sales and distribution model that restructured dealers and partners, including FMCG dealers, to establish a competitive edge distribution network.

Supported channel development and activation, as well as MTM (Mobile Telecommunications Limited) visibility.

Played a pivotal role in the successful launch of various products, including the WAP portal, Facebook Zero, and MTN.

Contributed to the ongoing development of the sales and distribution model to optimize dealer and partner structure, with the aim of building a competitive edge distribution network.

PREVIOUS EXPERIENCE

DIGITECH LG 2009 – 2010

Regional Sales & Marketing Manager

DAL GROUP – SUDAN 2001 – 2008

Market Development Manager

PROJECTS HANDLED

Strategy Development, Analysis, and Implementation through Logic and Matric School of Planning

Launch office through different schools – BT, Delta Partners, Ericson – focus on commercial launch

TRAINING ATTENDED

Business Planning and Strategic Planning Process and Marketing Strategy – Delta partner’s Telecommunication Consultant 2010 on Job training www.deltapartnersgroup.com

Launch office and launch setup, network acquisition, and planning and launch setup in Telecom BT (British Telecom) and product lifecycle Management Ericsson

Marketing ROI and Customer Relationship Management - DAL Group

Management by Objectives and Performance Measurement – DAL Group

Business and Marketing Strategies Analysis, Formulation, & Implementation

Project Management Theatrical and Application Process including application on MS- Project management from Keoner Tregoe – UK in-house training - DAL Group

Customer Retention and Loyalty Course

Business Simulation and Marketing Management, Retail Simulation from Marketplace Innovation USA www.marketplace- simulation.com

Delivering Training in Marketing And Distribution for ITU- Centers of Excellence Network for Arab region focus on Telecommunication and IT

EDUCATION

Chartered Institute of Marketing Management – CIM –UK 2005

MA –Economic Development University Of Karachi – Pakistan 1999

BA –Economic Development University Of Karachi – Pakistan 1993

PROFESSIONAL ENHANCEMENTS

Professional Instructor to Marketplace Business Innovation

Professional Instructor to ITU

Professional Instructor to Chartered Institute of Marketing Management

IAPPD – Professional Instructor for International Associations for People Development

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