SANJAY SINGHAL

Current Location: Gurgaon - India

Mobile: +91-880*-***-***

Mail: adzli8@r.postjobfree.com

~ DRIVING BUSINESS EXCELLENCE THROUGH PROFICIENCY IN OVERALL OPERATIONS ~ Visionary, Strategist, Multi-Industry Business Professional with 30+ years of insightful experience

Adept in realizing the benefits of Customer Relationship Management, leveraging on technology, like E-Mail Marketing, SMS Marketing, Social Media Marketing and On-line Marketing to gain unparalleled lead generation and transformation of businesses with added benefits from Google Adwords, SEO, Wordpress, the PDA and ERP.

Ability to navigate new working relationship amongst colleagues, clients and vendors by adapting to technology, e.g. virtual platforms, such as webinars / zoom et al.

Experienced at handling crisis situations with contingency plans entailing business continuity, minimizing impact and exploiting opportunities leading to optimal performance and best-in-class recovery. EXECUTIVE SYNOPSIS

An accomplished and results-oriented senior management professional, backed by 30+ years of versatile experience

A keen strategist, planner and implementer with expertise in devising strategies aimed at enhancing overall organizational growth, sustained profitability of operations & improved business performance.

Recognized as a savvy leader with diverse business knowledge and strengths in re-engineering business processes, defining continuous improvement processes, recognizing and accelerating peer’s strengths, and building powerful teams that can overcome business challenges.

Expertise in developing new businesses, developing channel partners and increasing product reach across newer regions; focus on getting higher margins for different product lines by using innovative ideas & new trends.

Visionary leader with efficient resource management skills for enhancing service quality and generating repeat business; promising team player with an ability to train, mentor and lead subordinates to deliver targeted outcomes. Managerial Competencies include…

Sales Management

Brand Management

Customer Relationship Management

Business Development

Operations Management

Business Process Re-engineering

Budgeting/Cost Mitigation

Strategic Planning

Executive Leadership

PROFESSIONAL EXPERIENCE

GENERAL MANAGER /CEO – THE FRANCHISE COMPANY – MUSCAT - OMAN

(September 2015 – July 2020 )

Working with the Group CEO leading a team of 100 resources Company Brief: Since its establishment over 100 years ago, the Group has followed the founding principles of excellence through innovation, teamwork and the creation of sustainable solutions. Founded by Mohamed and Ahmed Al Khonji in 1920…

While the group is into various businesses, The Franchise Company is a key player in three business verticals :: 1) Real Estate / MEP Division — Real Estate Projects Marketing & Leasing with MEP Maintenance – Mechanical, Electrical, Plumbing, Air-conditioning, CCTV security surveillance, Fire Protection & small-scale Civil Projects 2) Surface Solutions - Professional Marble Contracting and Restoration Services 3) Marketing & Distribution - 3M Commercial Care Products (from USA), Thomil Facility Services’ Chemicals (from Spain) and Kaivac house-keeping machines from Tennant(from USA) Key Responsibilities:

Functioning as CEO - Business Head with responsibilities including : o Sales & Marketing of

Real Estate / Property Units – Villas, Apartments, Serviced Apartments & Commercial Units;

Complete responsibility of MEP hard & soft services;

3M Range of products including Facility Management products; Kaivac Facility Cleaning machines; Thomil Facility Services chemicals;

Projects/Contracts and AMC services for Surface Solutions including but not limited to Marble / Granite fixing, grinding, polishing / paints (committed relationship with National Paints) & maintenance of mega size contracts viz., palaces, ministries, luxury hotels, construction sites et al o P&L responsibility

o Business Development

o People Management ensuring multi fold growth.

To create a dynamic and progressive enterprise that exploits strengths and ceases market opportunities. Sustainable growth being the continuum.

Building a strong order book and Enhancing business relationships. MANAGEMENT CONSULTANT - GURGAON

(August 2014 – August 2015 )

Worked as a Self – Employed Management Consultant

A Management Consultant based at Gurgaon, India providing subject and project based consultancy to clients. Key Consulting Areas:

Sales & Marketing

Turn-around strategy

Export Marketing Strategy

SIDDHARTH PETRO PRODUCTS - GURGAON

Director – Sales and Marketing (December 2013 – July 2014) Worked with the Chairman

Company Brief: Siddharth Petro Products, is a private label lubricant manufacturer serving the biggest brands in India and abroad like Castrol, bp, HPCL, IOCL, Valvoline, Timken bearings, SKF Bearings, Delphi, Exxon Mobil, among others. The company is also a recognized Star Export House serving over 19 countries. Siddharth Petro Products has recognized strengths in B to B sales & marketing, manufacturing, packing and research of Lubricants & Greases for over 25 years now.

Key Responsibilities:

Functioning as Director Sales and Marketing supporting increase in revenue in tandem with a sustainable growth model.

Explore market opportunities and exploit business opportunities.

Build organizational capabilities.

Recommend industry best practices for implementation.

Step-up functional excellence by evolving a learning and a process driven organization. BHATIA BROTHERS GROUP - DUBAI

General Manager – Group Operations (Aug 2011 – Oct 2013) Worked with Chairman and led a team of 200 resources Company Brief: Bhatia Brothers Group is one of the prestigious groups in the UAE, with primary activity spanning several business verticals within Consumer Products, Retail Engineering, Oil & Gas, Power & Water, Marine, Construction and Engineering services in UAE, producing US $ 400 million in annual sales revenue. Key Responsibilities:

Functioning as COO responsible for the Consumer Divisions, handling various responsibilities including business development, performance management across retail business verticals, ensuring business growth.

Assisting the Chairman of the Group to set both business critical and operational objectives.

Responsible for budgeting and fiscal discipline.

Providing executive leadership and business development solutions.

Interacting & maintaining strong business relationship with customer, understanding & translating business requirements.

Setting performance metrics for fiscal discipline to deliver financial targets. Key Achievements:

Turned around the loss making Consumer Products Division VV&Sons, in one year.

Established a robust budgeting, performance review and relevant MIS metrics for business assurance.

Added 6 new functions ensuring a customer-oriented, process driven, performance based operations.

Recognized for effective use of New Product Development, Six Sigma, Contact Centre, E-Marketing, Corporate Communications and Corporate Research across businesses delivering model approach to business growth and transition.

Built a strong talent pool through an improved recruitment process. OMAN TRADING ESTABLISHMENT LLC (A BAHWAN GROUP COMPANY) – OMAN Head Operations - Blue Line International (Automotive Parts Division), (Mar 2005 – Jul 2011) Reported to the General Manager and led a team of 40 resources Company Brief: Oman Trading Establishment LLC is a company engaged in the business of Automobiles & Parts Trading & Distribution Brands (General Motors / Isuzu / Subaru & Hyundai) in UAE, producing US $ 1 billion in annual sales revenue. Key Responsibilities and Achievements :

Efficiently handled US$ 75 million business, spearheading an array of responsibilities including strategic planning, new business development, sales & marketing recording a growth of 600% in 5 years.

Formulated & implemented international sales & marketing strategies to develop business by boosting sales & revenue growth and expansion across locations.

Established accountability and authority limits for subordinate managers and monitored their performance, augmented talent, mitigated costs resulting in management confidence growing tremendously.

Managed the inventory levels with dealers to maintain agreed stock holding levels and plan orders in line with annual plan.

Represented the company in important external business relationships with clients, government and public. CASTROL INDIA LIMITED – MUMBAI

Head - Trade Marketing, (Apr 1997 – Feb 2005)

Reported to the Marketing Director

Company Brief: Castrol India Limited is a leading company engaged in the business of Engine Oils & Lubricants manufacturing and distribution and a part of the largest energy company in the world – BP (formerly known as British Petroleum) producing over US $ 300 Million in annual sales revenue.

Key Responsibilities and Achievements :

Led development of the Trade Marketing Strategy establishing Trade Marketing as a critical arm of Corporate Marketing.

Established channel strategies and implemented the associated plans.

Collaborated with Director – Marketing to improve processes linking corporate brand building and product development with sales activities.

Instrumental in development of trade promotional plan with key customers and channels.

Led efforts to leverage the brand positioning; improved market share, customer satisfaction and productivity performance, where Customer Satisfaction Index recorded substantial increase .

Provided leadership to the translation & executing of the marketing strategy into impact programs.

Collaborated with key customers to provide category and shopper insights to drive performance.

Involved in development and delivery of new product development plans and several innovative “first time initiatives" in the industry.

Coordinated sales planning for stocks as an input to production/material planning & procurement.

April 1997 to February 2001: As Senior Sales Manager based at Mumbai responsible for Sales of 3 States – Maharashtra, Gujarat & Chattisgarh.

March 2001 to Feb 2003 : As Regional Sales Manager based at New Delhi responsible for Northern India. HINDUSTAN UNILEVER LIMITED, BANGALORE

Key Accounts Manager - Foods Division, (Dec 1988 – Mar 1997) Reported to the General Sales Manager and led a team of 20 resources Company Brief: Hindustan Unilever Limited (HUL) is India’s largest fast moving consumer goods company, with over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers.

Key Responsibilities:

Was responsible for the entire country for enhancing profitability, sales & market share through the implementation of strategic sales plans to promote the sales of FMCG products (Cold Beverages, Spreads, Ketchup, Tinned Fruits & Vegetables, Noodles, Edible Oils – Fats and Dairy Products) across the country through Key Accounts / Institutions – Defence Canteens / Modern Trade / HORECA sector. Key Account base increased several times and achieved growth of more than 100%.

Joined the Company as Area Manager in the Animal Feeds Division of Hindustan Lever Ltd and promoted as Key Account Manager in 1994.

An Area Manager in the Animal Feeds Division of Hindustan Lever Limited is responsible for profits at the end of the day. o With factories and a multi-functional team, his responsibilities include raw material procurement, production, sales and marketing as well as varying prices in a changing market. o On the negotiation front the area manager has to interact with the work force, the government, competitors and third party contractors.

o 75% of the business is done on credit, therefore credibility evaluation of customers and channel partners is also an important responsibility.

o The produce is sold in surrounding area through commission agents, distribution and redistribution stockists, retailers and also to the big and educated farmers directly. BAJAJ ELECTRICALS LTD, MUMBAI

Sales Officer – Consumer Durables, (May 1987 – Nov 1988) Company Brief: Based in Mumbai, Bajaj Electrical Ltd. is an Indian consumer electrical equipments manufacturing company that provides solutions for architectural lighting, commercial & residential lighting, consumer durable products – home appliances & white goods and various other engineering products. Key Responsibilities:

Work included planning sales strategy, product launches and promotions and meeting sales objectives with targets through customers such as modern trade, retailers, whole-sellers and institutions. CREDENTIALS

EDUCATION

MBA, (Marketing), Lucknow University, 1987

B Sc,(Physics/Chemistry/Mathematics), Agra University, 1985 TRAININGS

Building New Businesses in Established Organizations, Executive education at Harvard Business School, Boston, 2012

Several development and training programs while at Castrol bp and Hindustan Unilever in India, Thailand, Singapore and Australia.

PERSONAL DOSSIER

Date of Birth : 6th Feb 1964

Languages : English, Hindi

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