LUIS

M ROMERO

adzl2h@r.postjobfree.com

916-***-****

St Winchester, Ca 92596

SKILLS

● Negotiation and Persuasion

● Knowledge of Industrial

Standards

● Petty Cash Management

● Business Growth Opportunities

● Forecast Preparation

● Profit and Loss Accountability

● Customer Presentations

● Budget Development

● Cash Flow and Reconciliation

● Customer Relationships

● Sales Strategies

Implementation

● Service Coordination

● Intercompany Reconciliations

● Account Management

● Business Development and

Planning

● Contact Management Systems

● Effective Project Completion

● Executive Leadership

● Visual Merchandising

● Promotional Campaigns

PROFESSIONAL SUMMARY

Over 28 years sales experience, combined with

experience in finance and collections. Excellent public relations skills; bilingual-English/Spanish Job Objective: Manager Responsible for developing and executing

regional sales, /Director/Broker Established Account Executive gifted at lead generation and resolving

customer issues. Engaging and personable and increasing business opportunities through dynamic marketing

strategies, sharp communication skills and dedication to customer service.

ACCOMPLISHMENTS

● Collaborated with team of 30+ in the development of Regional director Marketing, Sales, logistics, Purchases.

● Used Microsoft Excel to develop inventory tracking spreadsheets.

● Resolved product issue through consumer testing.

● Achieved Marketing, Sales, and projections by

completing with accuracy and efficiency.

● Achieve projections by completing plans with accuracy and efficiency.

● Document resolved debt which led to great results.

● Achieved Marketing & sales by introducing products for industry tasks.

● Supervised team of 30+ staff members.

WORK HISTORY

FIESTA FOODS SERVICES - ACCT SPECIALIST, Account

Executive

Vista, CA • - 06/2019 to Current

● Responsible for sales in San Diego County and Moreno Valley area Lake Elsinore and surrounding areas;

development of all new sales Accounts

● Help large distributor to introduce new product that can launch in their companies in the Hispanic market and assist, support their sales personal by personally going out whit samples and products required by their customers

● Supplier Negotiations

● Consultative Selling Techniques

● Audit Process Management

● Monthly Closings

● Territory Assignments

● Maintenance Requirements

● Invoice and Payment Tracking

● Customer Service and

Assistance

● Revenue Stream Development

● Growth Portfolios

● Qualified Lead Generation

● Strategic Consulting

● Accounts Payable and Accounts

Receivable

EDUCATION

U De G Gudalajara

1984

● Responsible for development of leads sales and

consulting clients to develop their business needs

● Responsible for developing and executing breaking customs and habits with competition and see a new

opportunity with our company

● Responsible for collecting the balances without closing the doors to avoid legal actions or that the

administration department carry out procedures or

legal actions if necessary.

● Responsible to recognize high risks of exiting prospects and lower the risks when obtaining their possible

business

● Opening new markets in Arizona and the north of

California whit Distributing company's

● SEAPORT MEATS- ACCT SPECIALIST

Spring valley Ca, 01/2018 to 06/2019

● Responsible for sales in San Diego County area;

development of new sales and managing existing

Accounts

● Responsible for development of leads sales and

consulting clients to develop their business needs

● Responsible for developing and executing breaking customs and habits whit competition and see a new

opportunity with our company

● Helping to collect balances with not closing the doors to avoid legal action or the administrate department would make efforts if legal action was necessary

● Helping to recognize high risks of exiting prospects and lower the risks when obtaining their possible business

● Helping and buy Beef products abroad in Mexico and

● Accommodate them and suggest them in the United

States market from the perspective items of Mexico

● Ooma -,ACCT SPECIALISTS

Elk Grove Ca, 03/2016 to 05/2017

● Responsible for development of leads and sales of internet-based phone lines and equipment for small businesses

● Also responsible for installation of product.

ADT Small Business Security - Sales Representative Sacramento Ca,12/2013 - 03/2015

● Responsible for locating, and closing sales related to security plans and equipment for small business

● Developing sales strategies, meeting sales quotas, promotion of product specials

● In addition, consultant for best practice regarding theft prevention and overall business security

● Increased sales by offering advice on purchases and promoting additional products

● Achieved monthly sales goals by promoting product benefits and enrolling new clients.

Point - Events Manager

Sacramento, CA • 03/2013 - 08/2013

● Responsible for supervising all salespeople and events in the Sacramento area for the sale of Vonage

● In addition, developing sales strategies, meeting sales quotas, promotion of product specials, acquiring

venues, and training of salespeople

● Selected and ordered refreshments, decor and event materials

● Managed administrative logistics of events planning, event booking and event promotions.

Sales/Broker

Sacramento, CA • 06/2011 - 06/2012

● Connecting local grocery stores to the manufacturer or wholesale distributer in the Los Angeles area and

effectively negotiate and order bulk items; this results in a significant cost savings for the grocery store

● Collaborated with clients to maintain relationships and provide customers with thorough support and guidance

● Worked with clients to develop financial planning strategies and solutions through evaluation of finances. Nuestro Queso, LLC - California Regional Manager

Sacramento, CA • 08/2009 - 06/2011

● Manage sales, marketing, and distribution of Hispanic cheese in Northern California

● Responsible for developing and executing regional sales, marketing, operational plans, and budgets, and managing regional profits and losses

● Accomplished through the effective management of staff as well as the timely and accurate reporting and analysis of results utilizing the systems developed by the company

● Established and maintained operational standards for locations

● Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing

operations

● Supervised staff to optimize brand expansion initiatives and productivity

● Masterminded updates to workflows and revitalized teams to meet changing business needs and boost team member performance.

Los Altos Foods, Inc - Sales Manager

Sacramento, CA • 12/2007 - 06/2009

● Responsible for all sales in Northern California; development of new sales routes and managing existing routes and managing the distribution center/warehouse

● Developed demo group and sales strategies to market our product in N.CA

● Increased market share by obtaining 30% to 40 % of local competitor's sales

● Increase sales in the N.CA division up by 23% in 2008

● Handled customer relations issues, enabling quick resolution and client satisfaction

● Maintained relationships with customers and found new ones by identifying needs and offering appropriate services

● Coached employees in successful selling methods and encouraged cross-selling to drive revenue

● Identified, hired and trained highly qualified staff by teaching best practices, procedures and sales

strategies.

American Fish and Seafood - Account

Executive/Purchasing

Sacramento, CA • 01/2007 - 12/2007

● Develop and expand Hispanic market/customers

● Purchased meat, poultry, and cheese at competitive pricing to increase profit for the company

● Built and strengthened relationships with new and existing accounts to drive revenue growth

● Drove new business development through qualifying leads, building relationships and executing strategic sales

● Strengthened customer relationships with proactive and collaborative approach to managing needs

● Prospected new clientele through networking, cold calling, canvassing and referrals.

Marquez Brothers - Sales Supervisor

Sacramento, CA • 03/2005 - 12/2006

● For the perishables division

● Responsible for ensuring excellent customer service, promotions, organizing merchandising, and assist with marketing

● Also responsible for large chain grocery stores and direct supervisor of sales associates including meeting sales projections

● Effectively coached team members to reach weekly and monthly sales goals

● Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences

● Oversaw employee performance, corrected problems and increased efficiency to maintain productivity

targets.

R & R Distribution - Owner

San Jose, CA • 08/1999 - 12/2004

● Owned and operated meat/poultry distribution

company

● Responsible for sales, purchasing, accounting, delivery, and collections

● Managed day-to-day business operations

● Consulted with customers to assess needs and propose optimal solutions

● Trained and motivated employees to perform daily business functions

● Enhanced operational efficiency and productivity by managing budgets, accounts and costs

● Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization

● Created and monitored promotional approaches to

increase sales and profit levels

● Remained up-to-date on current trends and attended industry trade shows and markets to view and order inventory.

LANGUAGES

Spanish :

Native or Bilingual

.

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