JG J O H N G A R C I A

John Garcia

adzk91@r.postjobfree.com

Linkedin.com/in/johngarcia3/

561-***-****

Professional Summary

Dedicated marketing professional with over 15 years of experience in strategic planning, digital marketing, brand development, and team leadership. Proven track record of driving revenue growth and creating impactful marketing campaigns. Skilled in managing cross-functional teams, developing strategic partnerships, and optimizing marketing strategies for maximum ROI.

Skills

SEO Management

Content Creation

Campaign Development

Proposal Coordination

Social Media Management

Project Managment

Expeirence

Define strategic marketing objectives and develop an annual marketing plan with marketing initiatives that continually drove the achievement of company financial targets. Set KPIs and set plans to track progress to-goals. Measure ROI of marketing initiatives to support prioritization of marketing budget. Evaluate the business opportunities in order to promote an omnichannel approach. Conduct competitive analysis to identify unique selling points and differentiate the brand in the market. Create and oversee the development of marketing collateral for all channels, including website, paid social media, email campaigns, affiliate programs, and thought leadership materials. Ensure consistent brand messaging and adherence to brand guidelines across all collateral. Collaborate with the creative team to develop visually appealing and impactful materials. Manage and optimize marketing operations, including maintaining uptime for digital platforms, resolving account closures, and troubleshooting technical issues. Work closely with IT and other relevant teams to ensure seamless operation of marketing systems and tools. Implement tracking and analytics mechanisms to measure the effectiveness of marketing campaigns. Develop and execute social media strategies to grow and engage our online community. Create compelling content and manage social media channels, ensuring consistent brand messaging and timely responses to customer inquiries.

Monitor trends and stay updated with industry best practices to maximize social media impact. Plan and manage the company's presence at trade shows and industry conferences. Coordinate logistics, including booth setup, collateral production, staffing, and post-event follow-up. Collaborate with the sales team to drive lead generation and foster strategic partnerships at trade shows. Establish the brand as a thought leader in the field of virtual event platforms and recruiting technology. Develop and execute thought leadership initiatives, including content creation, white papers, webinars, and industry presentations.

Identify speaking opportunities and collaborate with key opinion leaders to elevate the company's reputation. Assist in the go-to-market of new products, including design, channel evaluation, and launch strategy. Manage the roll-out of products to new channels.

Marketing Director

Premier Virtual / Boynton Beach, FL - March 2020-Present JG J O H N G A R C I A

John Garcia

adzk91@r.postjobfree.com

Linkedin.com/in/johngarcia3/

561-***-****

Experience

Led a team of 6 senior media sales representatives, achieving substantial revenue growth. Designed comprehensive multi-channel print and digital advertising campaigns for local and national accounts. Developed and managed inbound marketing campaigns, optimizing search, social, email, and banner ads. Oversaw traditional and digital budgets for clients, enhancing paid search performance and organic traffic. Conducted A/B testing and multivariate analysis to improve website conversion rates. Grew account base to $1M annually, establishing the largest base in the local media division. Managed the development of a new company website and oversaw all social media platforms. Devised annual marketing strategies and handled media planning, buying, and optimization. Executed Google AdWords campaigns, drove search engine optimization, and managed content creation. Generated monthly performance reports for the executive team and optimized campaigns accordingly. Created and maintained firm marketing materials including video and biography profile pages for attorneys. Pioneered brand identity for a startup, collaborating with CEO and CFO on budgeting and new opportunities. Launched an e-commerce website, orchestrated media plans, and allocated advertising budgets. Created compelling collateral for investor engagement and managed social media platforms and campaigns. Forged strategic partnerships with local businesses, resulting in co-op programs and a successful vendor agreement with Bed, Bath & Beyond.

Built strong client relationships, aligning strategies with client visions and culture for optimal onboarding. Managed media campaigns ranging from $100K to over $3M yearly, combining offline and online marketing. Negotiated rates with media companies, bridging traditional and digital advertising for maximum conversion. Led the "New to Palm Beach" social media network, reaching 20K to 40K local residents weekly. Created content for publications, developed workshops, and produced TV/radio commercials. Led teams of Account Executives, generating business through innovative placements and creative tactics. Initiated successful employee training initiatives, contributing to continuous sales growth. Sr. Account Manager and Digital Strategist

Sun-Sentinel / Tribune Media / Deerfield, FL - June 2019 - March 2020 Marketing Director

Gary, Williams, Parenti, Watson & Gary PLLC / Stuart, FL - April 2018 -June 2019 Marketing Director

SleepChoices LLC / Coral Springs, FL (Snuz.com)

Apr 2017 – Jun 2018

Digital Director

Baldrica Advertising and Marketing / West Palm Beach, FL - Nov 2011 – Apr 2017 Digital Solutions Account Manager

The Palm Beach Post / West Palm Beach, FL - Jun 2005 – Nov 2011 Education

Berkeley College

A.S. in Applied Science - Business Management

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