R O B I N CAR L EY

973-***-****

adzk44@r.postjobfree.com

Communications/ Market ing Expert

A top-performing professional and masterful communicator with a proven record of career growth, vast field knowledge, and the ability to thrive in both individual/ team environments. Possesses up-to-date, PR and marketing skills which would make for an asset to any company. Succeeds as a big picture thinker and relationship builder with a determined attitude, and a professional reputation of exceeding goals and willingly accepting challenges in fast-paced settings.

Areas of Expertise

Public Relations

Corporate Communications

Marketing

Media and Analyst Relations

Internal Communications

Social Media

Project Management

Digital Marketing

Change Management

Event Planning & Execution

SharePoint/ Yammer

Message Development

Crisis Management

CRM software

Branding

Professional Experience

Merck- Rahway, NJ Sept. 2021 -Sept. 2022

Communications Consultant

•Manages five Merck intranet and Yammer sites and creates ongoing postings

•Develops change management strategies for business consolidation to Rahway headquarters

•Collaborates on communications plans for events at the headquarters site

•Prepares weekly articles for Facilities Management Newsletter

•Drafts communications and marketing materials for Merck executives

•Writes and distributes company-wide announcements

•Plans communications around new headquarters site openings

Stryker- Allendale, NJ Aug. 2019 - April 2020

Marketing Communications Consultant

•Communications consulting lead for Microsoft Teams global roll-out.

•Managed internal communications change management, branding, and writing

•Created IT End User monthly newsletter

•Managed Voice of the Customer global focus group program

•Created and prepared Yammer groups and postings

GUARDIAN LIFE- Holmdel, NJ and NYC Sept. 2018 - April, 2019

Communications Consultant

•On-site in the IT and Shared Services department consulting for internal communications, change management, re-branding, special events including TechExpo, Hackathon, and town hall meeting.

•Involved in strategy, writing, intranet and Yammer management and executing, preparing and posting daily articles in SharePoint, developing communication plans, product launches, and internal communications.

INTELLECT SEEC, An Insurtech software company, Jersey City, NJ Feb. 2017 - Feb. 2018

Vice President Public Relations and Marketing Communications

•Global leader of 10-person onshore and offshore teams in addition to managing PR firm and

Marketing agency in US and India for strategy, branding, social media, trade shows, media engagement and customer-facing interactions focusing on AI, Big Data and Machine Learning.

•Winner of industry awards publicized internationally through integrated communications tactics including press releases, case studies, video, customer testimonials and social media.

•Interfaced with C-suite, global product teams and parent company for strategy and execution of

marketing of this insurtech startup company.

•Edited of all external content for style and grammar including brochures, website updates, bogs, presentations and articles. Prepared and edited quarterly and annual earnings releases.

CARLEY COMMUNICATIONS GROUP, LLC. May 2015 - Feb. 2017

Principal

•Drove positive media coverage, branding efforts, social media engagement, marketing positioning, and video/trade show management for various tech clients including Element Blue, a leading IT consulting firm and solution provider and SensorInsight, an Internet of Things (IoT) software provider specializing in data analytics and cognitive computing.

•Developed key messaging and promotions, created a video for new product launch and prepare public relations plans and press releases for RS Consulting. Adar Uniforms, Oriana Lamarca Design

•Provided strong internal and external client-facing skills, social media and digital marketing

•Created and delivered on analyst-relations programs and media placements involving case studies, product launches, blogs and byline articles.

DIALOGIC, Parsippany, NJ Jan. 2013 – April 2015

PR Manager

•Spearheaded all public relations matters including media/analyst relations, social media strategies, branding activities, technology media, and editorial materials. Managed PR firm to meet measurable results driving proactive media placements.

•Supervised a team of internal national journalists to deliver best media and analyst practices and company goals.

•Monitored media interviews, article placements, and digital media integration while writing weekly corporate news releases and articles for Internet

•Created blog posts, editing collateral material and website updates.

•Prepared internal communications programs, special events and managed corporate intranet postings and town hall meetings.

•Demonstrated team leadership of global marketing department.

•Developed internal and external recognition for innovative strategy and business integration of CSR programs.

COMODO HOLDING COMPANY, Jersey City, NJ May 2010 – Sept. 2012

Head of PR and Corporate Communications

•Led a global PR team of senior executives as leaders through industry speaking engagements while managing Comodo’s corporate branding and identity initiatives.

•Editor of all customer newsletters and communication.

•Served as main contact for crisis communications, trade show strategies, media campaigns, by- lined articles, B2B relationships, and media analyses.

•Developed case studies, award submissions, and social media execution including Facebook, YouTube, Twitter, LinkedIn, and Google+.

•Managed national PR firm, developed media strategy and monitored results.

RCG INFORMATION TECHNOLOGY, INC., Edison, NJ Feb. 2006 – March 2010

Director of Corporate Communications and Marketing

•Supervised 12 regional offices as well as an Offshore Development Center in the Philippines while reporting to the President and the CEO as Department Head for internal/external marketing communications. Managed PR firm.

Drove all public/analyst relations, branding, marketing, messaging, content generation, content

management for internet/intranet, and media coverage efforts.

•Represented the company in multiple ways: as the official spokesperson/liaison for news media inquiries, as the Editor-in-Chief for the monthly customer newsletter, and as an event planned for a 10-year anniversary celebration. Served as company spokesperson with the media.

•Mobilized technology teams to develop resources to support STEM education and mentoring.

IBM GLOBAL SERVICES, Sterling Forest, NY March 1997 – June 2002

Senior PR Specialist/Senior PR Manager

•Daily PR and analyst relations responsibilities for Business Recovery Services (BRS) business unit designed to keep businesses up and running during a disaster.

•Developed PR and media plans, arranged media and consultant briefings, handled press room at industry trade shows initiating and monitoring one-on-one executive interviews.

•Proactively generated positive media coverage to raise the level of awareness for business continuity and recovery services and e-business security services in key trade journals and business press. Identified and secured major industry awards and article placements that were used extensively for marketing purposes.

•Safeguarded top-tier media/analyst relationships while supervising all internal/external communications, monitoring one-on-one executive interviews, and securing speaking engagements, counseling Senior Management, preparing white papers, and agency/client relationship maintenance.

•Earned positive media coverage in key trade publications such as CFO and CIO magazines, Contingency Planning & Management, Disaster Recovery Journal, Computerworld, PCWorld, and eWeek.

•Collaborated with IBM PR divisions on a global scale to unify PR and media programs, to create campaigns to break down silos, and to develop consistent messaging.

IBM SOFTWARE GROUP/BRODEUR & PARTNERS/ PORTER NOVELLI, Somers, NY

PR Account Supervisor March 1994 – Feb. 1997

•Supervised a plethora of PR software programs including MQ Series B2B message queuing, and CICS transaction processing, CallPath, DirectTalk, and other software products which led top stories across all IBM SWG programs.

•Oversaw the planning, budgeting, and expenses for all PR programs while designing global PR plans, supervising media relations, and managing trade show involvement.

•Managed a team of 5+ professionals in addition to representing the company’s Networking Division at the 1996 Olympics in Atlanta and arranging press/analyst tours.

Education & Training

Master of Arts, Communication, William Paterson University, Wayne, NJ

Bachelor of Science, Journalism/ Public Relations, University of Florida, Gainesville, FL

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