JASMIN ORLANDO

Creative Director Brand & Marketing Consultant

Greensboro, NC 336-***-**** adzjqm@r.postjobfree.com linkedin.com/in/jasminorlando Portfolio: jasminorlando.com

professional summary

Visionary Creative Director With over 15 years of creative expertise in globally renowned brands in home décor, advertising agency sector. and medical aesthetics.

Innovative creative with sound business acumen and deep knowledge of communication design, copywriting skills, interactive design, and business design concepts.

Hands-on collaborator with success in leading creative direction for web/digital ads, packaging/merchandising, & tv commercials.

Strategic partner able to translate messages, concepts, and underdeveloped ideas into compelling imagery that evokes emotion.

Multicultural leadership skilled at driving the design & execution of forward-thinking, cutting-edge campaigns across the US & EU.

Client Relationship Develop relationships with loyal customers to attract and close additional business (telemarketing for upcoming events)

core competencies

Design Creative Process Development • Workflow Optimization • Brand Identity • B2B2C Marketing • Client Relationship Management • Consulting • International Agencies • Contract Negotiations • Event Planning & Execution

experience & impact

SelectWell Greensboro, NC

Creative Director September 2022 – Present

Help elevate the SelectWell brand. Reporting directly to the COO, working across multi-channel projects and overseeing the efficiency, productivity, and sustainability of the creative department.

Oversee new website development, create, develop, and execute content across multiple platforms

Creative written content for print and social media channels, which includes LinkedIn, Facebook and Instagram.

Overall responsibility for the visual identity and art direction of Select Lab Partners and SelectWell, as well as taking day-to-day ownership of the creative vision of the companies.

Collaborating with Sales executives for new lead generation, B2B and events. Drive the team to deliver excellent creative thinking and brand standards across multiple marketing and promotional projects.

Infinite Allure Group / Better Care Concierge Medicine Greensboro, NC

Creative Director July 2018 – August 2022

Increased sales +30% over 14 months by launching effective Google Ad campaigns and leading web developers to enhance SEO.

Own full-spectrum design & creative management, including defining the strategic vision and leading business development.

Drive advertising campaigns, event planning, social media, email marketing, & sales collateral creation to attract B2B/B2C clients.

Conceptualize other opportunities to enhance organizational growth by introducing start-up companies in the aesthetic industry.

Reduced costs and overhead by implementing strategies to reduce operating and creative project expenses.

Increased revenue by +75% within two years by driving organic traffic, inbound marketing, and SEO initiatives.

Confer with senior leaders to drive consensus on strategic plans, branding standards, & overall creative direction for the business.

Negotiate account contracts, coordinate sales and logistics, and build partnerships with corporations and non-profit organizations.

Benchmark competitor Covid-19 testing programs to bridge gaps, differentiate offerings, and promote newly created services.

Jo Creative Consultant Winston Salem, NC

Creative Director; Brand Strategist (Contract) July 2010 – May 2014; May 2017 – June 2018

Developed and presented creative pitches to executives at prospective client organizations win new business.

Consulted clients on social media and editorial campaigns as well as social-selling marketing promotions.

Delivered proven strategies which increased engagement and dominated markets social media space.

Defined comprehensive creative direction, brand strategy, and design and marketing service in line with corporate client vision.

Coached, trained, and mentored junior staff to lead creative ‘brainstorming’ sessions to maximize the creative flow.

Engaged advertising production departments at television networks to assist with the direction of seasonal campaigns.

Liberty Hardware Winston Salem, NC

Art Director; Senior Conceptual Designer May 2014 – May 2017

Designed packaging, merchandising display renders, branding, point-of-purchase, and digital media for world-leading retailers.

Recognized for excellence in design displays, including a bath design display featured in flagship Lowes Manhattan store.

Secured major features for home organization display in Target stores throughout multiple states.

Attended national design shows and seminars to research current styles and color trends for the home improvement market.

Directed photo content of studio shoots for Liberty’s product brands while ensuring continuity throughout all project stages.

Interfaced with engineers and industrial design teams to develop and translate concepts under tight time constraints.

Clients: The Home Depot, Lowes, and Target for US and Canada markets.

Jazmic Arts Nicosia, Cyprus

Creative Director; Co-Founder September 2001 – May 2009

Delivered projects, including design and artistic/style elements for convincing 3D event advertising on time and within budget.

Mobilized production and design teams to deliver creative assets in a high pressure, events production environment.

Presented to client-side C-level executives to consult on project management and to achieve the client’s strategic priorities.

Clients: Audi, Dom Perignon, Deloitte, Nike, and Absolut Vodka.

early career

Art Director (Contract) Green Olive Films Clients: Sparkassen Financial-Germany, Aanbiedingen-Holland, Bank Of Cyprus

education

BA, Graphic Design/Communications Essex University, Institute of Art & Design, UK

Foundation Art & Design Barnet College, Hertfordshire, UK

additional information

Technical Skills: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, XD), Sketch Book Pro, MS Office

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