Note: This is a one page CV with more details on additional pages.

You can click on the title of each role for more details. BEHROZ SABET

adzjcz@r.postjobfree.com @behroz

PROFILE

I’m a product leader with a passion towards strategizing and team building. You can expect me to envision game changing products, rally a team around exciting goals, and ease the execution path iteratively. My background as an engineer and an early stage co-founder makes it easy for me to get into the weeds to execute and design with a team that multiplies impact cross functionally

EXPERIENCE

Director of Product LoginID Passwordless authentication. At scale. Apr 2020 - Now I am responsible for the product and design team at LoginID. I am primarily focused on crafting and casting the product-led growth strategy, and creating a product-first culture. Senior Product Manager PureFacts Leading Canadian WealthTech provider. 2019 - 2020 I led the core product and design team at PureFacts. I managed and led a team of 4 (2 product managers, and 2 designers) and implemented OKR based processes to transform teams to agile pods who embrace and execute iterative product-market fit cycles. Product Manager, Revenue OANDAWorld’s most trusted forex platform. 2018 - 2019 Managed the ”Risk and Pricing” product line. A multi-million dollar business that supplied real-time risk and pricing strategies to any trading desk. I also built and optimized the first generation of OANDA’s News machine-learned product. Product Manager Finastra World’s third largest fintech company 2017 - 2018 I managed the first comprehensive portfolio of end-to-end lending solutions on the Canadian market. This platform is now the leading loan-servicing solution and a world-class digital experience for 1.4 million students. I worked with 6 different full-stacked feature teams, and multi provincial and federal stakeholders.

Co-Founder Tapfunnel (dissolved) Canada’s first brand engagement platform 2014 - 2016 I ideated and executed on my vision to connect brands to user generated contents that were relevant, reachable and brandable. I was involved in a wide range of efforts: wireframing, software development, digital marketing, advertising SEO/SEM, 40+ investor pitches, funding and forming the first execution team.

See my experience pre-2014

EDUCATION

Hult Business School, MBA, San Francisco, US, 2017 Simon Fraser University, BAS, Electronics Engineering, Vancouver, CA, 2005 MORE DETAILS

DIRECTOR OF PRODUCT, LOGINID APR 20 - NOW

I am responsible for the product and design team at LoginID.

● Defining and instilling a product-led growth strategy with sales and marketing through GTM planning, product-market fitting, and owning an aggressive roadmap for a complex SaaS product with both a world class security posture and an uncompromising usability.

● Formed and is working with my team to identify, specify, prioritize features and capabilities through direct collaboration with customers and architects to roll out a low code MVP of a point-based biometrics authentication solution for the developer community. KEY INITIATIVES:

● Balanced the opposing customization vs configurability needs to drive a multi-tenant SaaS. To do this, I drove the vision and requirements for building a well structured set of APIs on top of our service-oriented architecture.

● Building the first Web2 and Web3 agnostic identity wallet allowing users to verify any of their digital identity attributes only once and port them subsequently anywhere, anytime. KEY RESULT:

● Successfully secured funding in 8-digits.

● First wallet implementation to integrate into PolygonID, a $1B funded Identity infrastructure for Web3.

SENIOR PRODUCT MANAGER, PUREFACTS 2019 - 2020

I managed the product and design team for fees and reporting products. I led a team of 2 product managers and 2 designers to build the next generation of WealthTech features for the emerging investor market.

KEY INITIATIVES:

Next generation WealthTech platform

Owned the entire next generation product from its inception to execution to deliver predictive, and machine-learned features targeted to the advisor market. Development process & team structure

Authored product playbook used to unify and communicate best practices. Transforming organizational dynamics toward agile-first methodologies. Created relationship across PureFacts

Being one of the few people with a bird eye view of the market, product and people, allowed me to be a multiplier across the organization. I was able to connect, align, and help teams work together for a bigger impact.

PRODUCT MANAGER, OANDA 2018 - 2019

I managed the products under OANDA’s monetization strategy.

● Built from the ground up a new risk management offering used by 70K online traders worldwide to manage exposures when trading in the financial market.

● Orchestrated 2x market share growth in 2 institutional product lines built from inception to later outpace competition. Including: V1 launch & growth of mobile apps on iOS/Android for 0-to-1 features such as machine-based breaking news notifications. KEY INITIATIVES:

Team Organization

The CTO and I worked closely together to create a process and team structure focused on execution. To accomplish this, we experimented with different setups and processes, using qualitative feedback to determine success. I was also facilitating team meetings, retrospectives, and more.

KEY RESULT:

20K new trades/month and $3B in daily trade volume. This was a high-visibility offering, targeting OANDA’s underserved market.

PRODUCT MANAGER, FINASTRA 2017 - 2018

One of the 2 product managers of a $500M portfolio lending platform serving all Canadian students.

● Redesigned and overhauled a legacy lending platform (not refreshed in 10+ years) while overseeing 6 product owners with dedicated functional teams.

● Delivered “One Button to Push”, “Mobile only’ end user experiences across onboarding features on Finastra’s first cloud based student lending platform. These new experiences drove adoption of 1M+ students from zero to $50M market in 9 months. CO-FOUNDER, TAPFUNNEL (DISSOLVED) 2014 - 2016

● I founded Tapfunnel, launched our MVP and scaled our product into a Progressive Web App (PWA). The app was a category creator nationally that continues to inspire Toronto startups and incubators alike.

● Negotiated partnerships with Instagram, General Assembly and Code Fellows. Accepted into Amazon Web Services Portfolio Plus Startup Accelerator and grew our product into a profitable side hustle.

KEY RESULT:

Progressed the idea in a coffee shop, to seed funding of $100,000 and 1000s of customers in 4 months runway.

OTHER EXPERIENCES

Product Manager, Showcare 2011 - 2013

Managed an initiative to take an ailing event management software with 2 clients and 100k in revenue, to rebuild it to 15 clients and $7mm in revenue in 2 years with an average of 70% gross margin

Delivery Manager, Probability UK’s pioneer of mobile-only gambling games. Acquired by IGT. 2008 - 2010

Designed game mechanics and in-game features, optimized the conversion funnel and analyzed buyer behavior that drove launch tuning for a multi-million DAU blockbuster game on iOS & Android.

Information System Consultant, GLI Labs Revolutionizing global gaming certification. 2006 - 2008

Managed all central European and migration projects through full life cycle, bid and RFP to business as usual.

Product Engineer, Broadcom A Fortune 500 & world’s No. 1 Fabless Chip Vendor. 2004 - 2006

Designed & developed a full data packet monitor platform for VoIP phone releases using Broadcom’s international development standards.

PATENTS

Computing Systems for Keying and Rekeying Cryptographic Credentials for Accessing a data Chain using Strong Authentication

63/308,565 · Filed Feb 10, 2022

ACUMENS

I lead by care

I am a strong believer that when I operate power, I am expected to create a culture and discharge that power responsibly. I prioritize removing obstacles for individuals and foster a learning ground. Productivity will then be a natural by-product.

My biggest strengths is my ability to strategize

I start with the opportunity through surveillancing the market, defining product fit, rapidly building 0-to-1 products and then chaperon them through rolling research, design, Alpha programs and experimentation.

I am an aligner

There are many anecdotal opinions around when and what to build. You can expect me to challenge or reinforce viewpoints with data and insights and repeat until all voices are aligned. I’m not afraid to be a doer

I can query/massage data, and design low/high fidelity artifacts to help my team.

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