Alex Tsui

650-***-**** adziy6@r.postjobfree.com Palo Alto, CA US Citizen www.linkedin.com/in/alextsui/

Passion for building data-driven “business”. 15+ years of success at turning data into revenue and cost savings for client organizations. Expertise in management consulting, business analytics, data science, and data engineering. Industry experience in consulting (McKinsey), healthcare/pharmaceutical (IQVIA/IMS, most top pharmas, Omnicell, Model N), social media (Meta/Facebook), CPG (IRI), retail (Amazon), and high-tech (SAS, HP, BroadVision).

Consulting and Internal Department Leader: Built multiple consulting practices and internal departments specializing in business analytics, data engineering, and data science. Business development/sales, project delivery (player/coach), practice management, full P&L, US and China (expat from US) markets.

Business and IoT Analytics, Product Management: Software product management, business analytics in pharma, marketing science in CPG. Marketing mix models, price elasticity, promotion and sales force effectiveness, customer success, CRM, IoT, predictive maintenance. Data sources: IQVIA, Symphony, IRI, Nielsen, etc

Data Science and Business Intelligence: 15+ years of real-world hands-on success in applying machine learning and business intelligence. Hypothesis, exploratory, t-test, anova, knn, decision trees, random forest, XGB, CNN, RNN, LSTM, Tensorflow, PyTorch, Keras, NLP, text mining, regression, cluster analysis, arima, openAI, chatGPT API, privateGPT, HuggingFace, Langchain, Azure Language Studio, Tableau, Qlik, PowerBI, etc

Data Engineering: Built multiple data warehouses/datalakes. Project management (certified), CI/CD, Databricks (certified), Hadoop, Python, Hive, Athena, Presto, Trino, ELK, AWS (certified), Azure, Redshift, SAS Viya & 9.x, MS SQL, MySQL, SQLite, C#, C++, C, Javascript, React, MongoDB, Dynamodb, Excel/VBA, Windows, Linux, etc.

PROFESSIONAL EXPERIENCE

Professional development 2023

Built multiple Generative AI apps and bots, delivered Generative AI presentations to large audience.

Python, chatGPT API, Langchain, privateGPT, HuggingFace, Azure Language Studio, Flask, etc.

Omnicell Inc, Sr. Director, Customer Experience Data Insights (Hands-on Data Scientist & Data Engineer) 2020 - 2022

Built new department serving customer experience organization with data warehouse, IoT, machine learning, dashboards, etc. Defined strategy. Hired/managed 6 data engineers and data scientists. Hands-on projects:

Played key role in robotic product launch by building new data warehouse and dashboards measuring operations and device KPIs leveraging business and telemetry data.

Significantly increased device reliability by discovering data patterns of faulty batteries and drove cross-functional efforts to establish proactive battery replacement processes.

Reduced cost, time-to-resolution, senior technical support resource needs by building innovative, award-winning system automating root cause analysis of application failures with text mining.

Hands-on data engineering and data science: AWS, Azure, Databricks, Python, ELK, SQL, Athena, Qlik, Tableau.

SAS Institute, Principal Consultant 2017 - 2020

Senior level presale role. Developed marketing & sales strategy and collaterals, built demos. Representative work:

Worked with key account executives to pursue pharmaceutical industry opportunities.

Created innovative application measuring product differentiation using machine learning and text mining.

Demonstrated large productivity gains by automating machine learning model development.

Hands-on data engineering and data science: SAS/Viya, SAS 9.x, Python.

Facebook (Meta), Contractor 2015 - 2017

Realized $100MM/quarter impact by building a marketing campaign measurement system leveraging expertise in marketing, data engineering, and data science. Primary developer from requirements to coding.

Hands-on data engineering and data science: A/B testing, Hive, Presto, Spark, Python, Vertica, Tableau.

ACT Consulting, LLC, Managing Consultant 2003 - 2017

Leveraged management consulting, business analytics/data science, and software development expertise serving business analytics, marketing, sales force, commercial operations, forecasting, and IT departments in pharmaceutical companies such as Merck, Sanofi-Aventis, Novartis, Organon, Serono, etc.

Hands-on data engineering and data science: SAS, MS SQL, Oracle, Python, Excel/VBA, Qlik, Tableau, TM1, etc.

Functioned as thought-partner with business leaders to define KPI, data-driven strategies, segmentation, targeting, promotion analysis, sale force size and structure, call planning, sale force performance, etc.

Delivered on-going forecasting for blockbuster drug with sales >$3B. TM1 developer of forecasting group.

Representative ad-hoc projects (just few of many listed here):

- Developed physician brand switch propensity model for launch product.

- Refocused sales force efforts on high priority physicians through value/call alignment analysis for acquired BU.

- Analyzed compliance/persistence for specialty pharmacy product.

Model N, Director of Consulting 2013 - 2014

Provided pharmaceutical clients with business analytics and software consulting services. Led team serving client’s marketing, sales force, managed markets departments. Representative hands-on projects:

Achieved highest revenue in account history ($3.7MM) in first year despite client cost-cutting of 25%.

Made key contribution in new drug sales turnaround with data-driven discovery of new value proposition.

Boosted performance of inside sales team through innovative lift analysis.

Hands-on data engineering and data science: IMS, WK, CRM, MS SQL, Python, Excel/VBA, Qlik, Tableau, etc.

IQVIA (IMS Health), Head of Business Technology Services China (Expat) 2010 - 2012

Hired as expat founding leader to build new consulting practice in China to maximize sales force and marketing performance of multi-national pharmaceutical companies through business analytics/data science. Full P&L.

Formulated consulting business strategy. Sold software and consulting. Achieved 190% of revenue goal.

Built high-performance team. In client’s words, “a united team with strong sense of responsibility and high professional devotion, perfectly organized and highly efficient, full of energy and positive optimistic spirit”.

Built data warehouse, dashboards, ad-hoc analysis for multi-national clients.

Information Resources, Director of Advanced Analytics 2004 - 2005

Marketing Mix Modeling: analyzed ROI for key marketing mix elements; price elasticity to guide price strategy; assortment analysis to optimize retail practice for top brands. Managed on-share and off-shore teams. SAS, Excel.

BroadVision, Product Manager 2000 - 2001

Managed portal product; Analyzed market demand and competitive dynamics. Created business plan, requirements documents (MRD/PRD).

McKinsey & Company, Sr. Associate 1998 - 2000

Business and IT strategy consulting. Representative projects including M&A, CRM strategy and applying machine learning for cross- and up-sell at insurance company (increased revenue by 30%), growth strategy for airlines.

EDUCATION

Northwestern University, Kellogg School of Management, Master of Management

University of Minnesota, Master of Computer Science

Contact this candidate