Business Development Manager

Noel G. Salinas

Long Beach, CA 213-***-**** adzixw@r.postjobfree.com

EXECUTIVE SUMMARY

Profit-focused sales leader with a proven track record in project & team management, financial administration, operations optimization, and business development. Expert at driving revenue growth and implementing strategic initiatives in the Foodservice, Food & Beverage, Hospitality, CPG, Construction & Media industries. CORE COMPETENCIES

Sales Team Building & Management Strategic Planning and Budgeting Analytical Decision Making

Coordination of International Operations Contract Negotiation Leading Cross-Functional Global Teams

Financial Forecasting & Modeling B2B Sales - SMB, Mid-Market, Enterprise C-Suite Consultative Sales

Key Account Management Branding Strategy & Execution Experiential Marketing and Tradeshows WORK EXPERIENCE

Project Manager, Other Avenues LLC – Los Angeles, CA 02/2022–09/2023

• Managed $400K buildout budget of a coffee roasting and packaging facility, creating layout and workflow designs with a focus on operational efficiency and incorporating industry best practices

• Achieved 18% budget surplus by sourcing and procuring from multiple vendors to obtain best prices and taking advantage of ultralow interest rates before Fed hikes to get extremely favorable commercial equipment loans

Commercial Sales & Operations Consultant, MorAir Inc. – Los Angeles, CA 01/2021–01/• Lifted 2022 company out of plateau by overhauling sales and operations, driving process improvement, creating SOPs for hiring, training, lead generation, residential & commercial sales—resulting in 100% sales growth and boosting net margins by 25%

• Increased commercial sales 300% by providing CEO with intensive coaching on effective B2B salesmanship techniques and strategies

• Revamped corporate branding by implementing strategies that improved recognition, reputation, and loyalty, contributing to supremely high customer review scores of 4.9 on Yelp and 5.0 on Google Maps

• Designed training process and commission incentive structure to retain senior and junior techs in an industry with high turnover

Director of Grower Relations & Processing Operations, Bushl – Los Angeles, CA LATAM 09/2019– 05/2020

• Identified business opportunity with a TAM of $4B in updating supply chain practices, leveraging mobile web and social media to connect coffee growers directly with coffee roasters globally

• Raised $200K seed capital from corporate partners and investors by composing effective business plans and presentations, specifically: operational, user acquisition, and grower outreach plans

• Designed and built processing facility that allowed growers 50% greater margin potential

• Hired, trained, and lead farmer outreach team in LATAM to work directly with growers and co-ops, obtaining over 2300 new sellers for platform with an annual production value exceeding $60M Regional Sales Manager, System Pavers – Los Angeles, CA 09/2018–08/• Top 5 2019 sales performer in a company with more than 90 salespeople, promoted to manager in 6 months

• Hired team, conducted interviews utilizing behavior and technical based interviewing practices

• Conducted regular trainings; tracked, analyzed, and reported on sales activities and KPI metrics driving my team to surpass annual sales goal of $5M

Business Development Director, Produce District– Los Angeles, CA 08/2014–06/• Raised 2018 $120K of seed capital from private, VC investors and accelerators by identifying gaps in market, conducting deep analysis and composing effective business plans and pitch decks

• Gained $250K in Foodservice contracts in first quarter thru successful management of pop-up cafes, tradeshows, and farmer’s markets

• Expanded sales to $1.8M YR 2 by creating targeted sales strategies, leading 4-man sales team to acquire new customers, achieve sales objectives, and produce business growth and retention within strategic accounts

• Achieved 2X account growth by negotiating partnerships with equipment manufacturers to deploy machines at foodservice accounts

• Slashed production cost 70% by sourcing directly abroad and investing in production equipment Director of Member Relations & Business Development, Lionscave – Los Angeles, CA 02/2014–04/• Drove 2016 400% membership growth by planning & executing promotional events using social media platforms

• Forged strategic partnerships with major liquor, cigar, and media companies by providing branding services and conceptualizing & producing digital content and experiential marketing events Sales and Operations Manager, Moonland Produce – Los Angeles, CA 03/2013–02/2014

• Supervised 30,000 sf packing, ripening, and cold storage facility and operations of 30+ employees

• Managed key national supermarket and restaurant accounts with yearly sales values exceeding $10M

• Leveraged existing assets and accounts to identify and create new business opportunities in the Asian and Hispanic category segments resulting in 300% revenue growth

• Generated $2M in new annual sales by developing & implementing effective GTM plans for new products International Sales Manager, Harbor Products – Los Angeles, CA 01/2010–03/2013

• Co-managed national hardware retailer accounts worth $12M per annum

• Grew sales 500% over 3 years by contributing to the development and execution of experiential marketing campaigns and international tradeshows

• Managed $150K annual tradeshow budget, hired and trained bi-coastal team of 9 brand reps

• Gained $1.5M in new annual sales thru LATAM distributor accounts obtained via effective management of tradeshow exhibitions

EDUCATION

B.A. International Relations, Global Trade & Development University of California Davis SKILLS

Outside, Inside Sales; Closing; Goal Setting & Forecasting; Cold Calling; Challenger Selling; Prospecting; Hunting; CRM (Hubspot & Salesforce); Technical Sales; Data Analysis; SQL; Mentoring; Spanish, Native Fluency

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