NABEEL SAEED

**** ******** ***** **., ******** TX 77407

281-***-**** adzise@r.postjobfree.com

* * * * *

BRAND MANAGEMENT & COMMUNICATIONS STRATEGIC PLANNING RESEARCH & DATA ANALYTICS QUALIFICATIONS PROFILE

A story teller, content developer with a focus on customer retention, and accomplished professional with more than 20 years of experience in all aspects Strategic Planning; Brand management, Communications& PR. Skilled at continually enhancing the business with the vision of the organization through data analytics. Having work experience in various multi-cultural work places spanning from the far east (Cambodia) to the West (United States). AREAS OF EXPERTISE

Strategic Planning ~ Brand & Consumer Marketing ~ Media Buying & Planning ~ Customer Retention & Focus Marcom Planning ~ Content Development (Digital, Social & PR) ~ People & Team Management Research & Data Analytics ~ Corporate Social Responsibility & Policy Maker PROFESSIONAL EXPERIENCE

KHUSHHALI MICROFINANCE BANK LIMITED, ISLAMABAD, PAKISTAN Head of Branding & Communication Aug 2017 till date

Developing the organizations strategy for its customer centric approach. Customer often are not aware of their un- met needs, identifying these through research and developing strategies (on a national level, area level, branch level and then eventually directing it to the customer)

Heading Brand Management, Internal & External Communications, Research, PR & Digital in the bank with an exceptional team of 05 individuals, developing competitive strategies, developing products and launches.

MARCOM planning, generation planning, new product development and annual operating plans for the bank.

Heading the JVs with various firms like WWF, PMN etc. on educating our clientele about benefits of banking

Heading the CSR function, developing policies for the organization, fulfilling the CSR mandates as defined by the BODs, working on establishing a softer image of the bank with the communities we work with through community engagement and development programs.

A good message is best delivered in the form of a story that a person can relate to, developing content (text, audio & video) in multiple languages for better connectivity with customers

Being a Corporate Social Responsible bank, we present to the Board of Directors (BODs) on a quarterly basis the work done with success stories of individuals who have changed their life for the better through Khushhali Bank loans.

Calculating the ROI on the campaigns conducted on a national level though business acquisitions

Spokesperson for the organization, handling media, PR, coverage etc.

Handling the digital transformation of the bank from the customer experience perspective, design layouts, mapping customer journeys, data build and its future implications. Digital Strategy Development & Execution

Develop and implement digital product strategies & road map for lending, savings and insurance consistent with the Bank’s vision, business & marketing plans.

Conduct Impact assessment of Product offerings on target segment groups and report back to the shareholders.

Build Digital financial products with human centric designs (UI/UX) to implement technologies that decrease costs, increase performance and positively affect the bottom line.

Monitor the product throughout its lifecycle from concept to launch & afterwards, across all product lines.

Customer life cycle management and behavioral analysis to ensure growth of Customers (Assets, Liabilities and Insurance Products)

Mapping the Customer journeys on all banking products, majorly on digital services and run continuous improvements sprints to achieve ideal end-to-end customer experience Current Key Digital Projects:

Empowering Farmers through Digital Agri-Finance (IFC – World Bank Group)

Digital Merchant Lending

USSD & IVR Banking Services

MSME Business & Channel Launch

Digital Mobile Banking Platform

WhatsApp banking

NABEEL SAEED

5611 Pleasant Falls Dr., Richmond TX 77407

281-***-**** adzise@r.postjobfree.com

2 P a g e

CYNOSURE SOLUTIONS & SERVICES INC. (FORMERLY OPEN FABRIC NETWORK SOLUTIONS), HOUSTON TX, USA Manager Marketing Nov 2016 till July 2017

Marketing and Business Development for the organization spanning across the North American continent

Client Servicing, developing business goals, and deliver agility and competitive advantage.

Developing a roadmap to deal with current and future market demands are critical strategies for business success. Cynosure IT Strategy Development service works with companies to develop a clear strategy, roadmap, and architecture that allows them to align IT with business and drive business efficiencies.

Cloud is not a technology. It is primarily a business model that transforms organizations into agile and more successful enterprises by using IT efficiently and effectively. Cynosure Cloud Strategy Development service helps senior leadership teams to align Cloud, IT and Business strategies to transform their business into an agile, service- enabled enterprise.

We offer a full range of wholesale, white-labeled service provider products including broadband Internet, Voice over IP and IPTV to give your subscribers a complete service offering.

Developing content for multiple channels (layering) for digital and social media. In advanced markets, digital and social media content development is conducted by assessing the access the customer uses (device identification), the content is then layered and the customer experiences the content that is optimized for their device. THE NATIONAL BANK OF PAKISTAN, KARACHI, PAKISTAN

Senior Vice President–Corporate Communications Nov 2014–Sep 2016

Performed monthly reviews of targeted achievements by branch managers, promotional schemes, and regional developments while providing assistance to the area-wise respective teams in obtaining their monthly deposit targets

Managed the retail network of the bank and participated in creating the annual MARCOM, annual operating, and generation plans for all groups

Served as the liaison for all communication partners and generated an overall strategy and direction of corporate campaigns for the bank while leading the planning and strategy for the bank in Pakistan

Efficiently handled the consumer engagement budgets for both offline and online media and directed the agencies in developing and executing communication plans focusing on creative development and media planning

Conducted expert planning, development, and implementation of public relations strategies as well as coordinated events, which included press conferences, exhibitions, and media lunches

Developed the first ever mobile app for the bank with product development, content strategy and customer experience

Notable Accomplishments:

Established an online campaign launch of 40K leads on automobile financing against the 8K leads through the sales force and leveraged proficiency in managing the digital and social media marketing mix

Pioneered four consumer financing products while surpassing revenue targets by 20%

Drove significant growth to branch network of branches from 1306 to 1410 within a span of two years

Successfully achieved key performance incentives by expertly performing the following: o Branch branding

o Customer flow systems management

o Ease of access

Formed and executed strategic brand campaign plans with recommended media mix and timing

Significantly improved brand values of the bank and its services by overseeing all creative elements DAWLANCE GROUP OF COMPANIES, KARACHI, PAKISTAN

Vice President–Communications Jul 2009–Nov 2012

Oversaw the operations of more than 2200 retail outlets, which included branding, floor spacing, dealer incentives, consumer pull campaigns, marketing communication plans, generation planning, internal and external communication, as well as public relations

Prospected joint ventures with industry-related products of latest Joint Ventures, including Dawlance Washing Machines and Unilever’s Surf Excelmatic Detergent as well as Dawlance Microwaves and Shan Foods

Created strategy of the corporate campaigns for the brand Dawlance and supervised cross-departmental functions, from profit and loss to the product’s stock inventory

Served as liaison for the Research Department regarding consumer insights and while creating an efficient learning plan for target insights and ongoing communications tracking

Developed and launched the new Dawlance website and mobile website for the brand, developed content for social media and integrated the brand with the latest offerings in the market by competition. NABEEL SAEED

5611 Pleasant Falls Dr., Richmond TX 77407

281-***-**** adzise@r.postjobfree.com

3 P a g e

Notable Accomplishments:

Obtained the highest category share in three out of the five categories that the company operated which resulted in the increase of market share in exporting countries by 28% as well as the expansion of three additional export sales channels in three countries, including Saudi Arabia, Sri Lanka, and United Arab Emirates

Directed the successful achievement of 30% of company sales targets from the company-owned network; and attained the remaining 70% of consumer sales targets through dealer-owned outlets, thus resulting in the cultivation of relationships with dealers

Led the development of the largest private-owned home appliance retail outlets in Pakistan under the brand name of ‘Electric City’

Earned the highest market share in 3 out of 5 categories in 2010

Drove the efforts in enabling the company to be voted as the 7th most favorite brand in Pakistan out of more than 3500 brands in 2010; as well as the 2nd most favorite brand in Pakistan in 2011 which beat the FMCG and telecom brands with more than 4 times of media expenditures B. E. INTERNATIONAL, DOHA, QATAR

Business Unit Head Oct 2008–Jul 2009

Facilitated the annual planning of marketing activities for clients and managed all the above-the-line (ATL) and below-the-line (BTL) activities

Managed the Client Servicing, Media, and Creative Department while monitoring the performance of three teams Notable Accomplishments:

Significantly reduced the turnaround time for work deliverables, media analysis, planning, buying, and implementation

Directed the successful launch of the largest real estate (reclaimed land) property in Qatar and sold 80% of the property in the annual billionaire's conference in Moscow, Russia

Performed systematic media analysis, planning, buying, and implementation o Worked with several clients, including Retaj Group, Aamal Group of Companies, Al Waab City, and QTEL EARLIER CAREER

C&T GROUP, CAMBODIA CHINA LAOS VIETNAM - GENERAL MANAGER - MAY 2006 - SEPT 2008 GROUP M, PAKISTAN - HEAD OF BUYING & PROGRAMMING - DEC 2002 - APRIL 2006 EVERNEW ENTERTAINMENT (PVT.) LTD., PAKISTAN - MANAGER MARKETING - JANUARY 2000 - DECEMBER 2002 EDUCATION

Master of Business Administration in Marketing

HAMDARD INSTITUTE OF MANAGEMENT SCIENCES, HAMDARD UNIVERSITY, KARACHI, PAKISTAN Bachelor of Business Administration in Marketing

HAMDARD INSTITUTE OF MANAGEMENT SCIENCES, HAMDARD UNIVERSITY, KARACHI, PAKISTAN PROFESSIONAL TRAINING

Leadership Training, The Clemmer Group, Canada

Media Utilization and Development, Group M, India

Content Development and Syndication. Group M, Thailand Time and Personnel Management, Sensei International, Pakistan

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