Obed H. Morales

***** ****** **** **, ****** TX, 75035 847-***-**** adzike@r.postjobfree.com

Highly resourceful, accomplished, and results-driven professional with over 20 years of experience directing and enhancing hotel operations. Proven track record of elevating performance rankings, exceeding sales/revenue goals, and successfully executing renovation projects on time and within budget. Exceptional financial acumen with strengths in analysis, modeling, and forecasting. Esteemed member of leadership teams with outstanding supervisory, program development, and strategic planning skills. Bilingual in English and Spanish. PROFESSIONAL EXPERIENCE

Atrium Hospitality July 2017 to August 2023

General Manager – Embassy Suites by Hilton Dallas DFW Airport North Managed the day-to-day operations of 329-room hotel with 30K sq. ft. of meeting space and 175 employees. Optimized hotel occupancy for a yearly average of 75%.

Increased guest service satisfaction scores by 12 points bringing the score to the highest point in the past 5 years

On track to help produce revenue of $27 million, the most profitable year the property has ever seen. Including a GOP of 48.6%, top 2 in the 84-property company portfolio

Supervised the performance of newly renovated outlets which resulted in a year over year increase of $264k, to a near $1.5 million revenue, on track to do $1.7 Million in 2023

Officiated $22 million guest room renovation in 2018, and a public space renovation in 2017. Resulting in minimal guest dissatisfaction and disruption throughout their stay

Negotiated new contracts for Park and Fly companies that brought in $225k year over year increased revenue, for a total revenue of $365k in commission revenue. Started parking fee at the hotel that was at beginning making $20k a month

Working with the Sales and Accounting departments increased our revenue by 65% YOY to $435K in collections of attrition and cancelations

Supervised banquet and catering sales of our Complete Meeting Package which increased banquet and catering revenue while reducing banquet labor. Expected to see $8.5 million in revenue with a profit margin of over 60% for 2023

Efficiently managed housekeeping operations of pay per room cleaning program to reduce minutes per occupied room to 15 minutes

Implemented revenue generating systems during COVID to increase labor productivity John Q Hammons July 2014 to July 2017

General Manager – Embassy Suites by Hilton Albuquerque Hotel & Spa (2014 to 2017) Directed day-to-day operations of 261-room hotel with 30K sq. ft. of meeting space and 165 employees. Monitor revenue performance of location generating $15.2m per year.

Hotel’s sales’ productivity increased $1,375,589 compared to 2015 and hotel was up $633,148 to the 2016 Budget

P&L rating ranking of 5 of 32 hotels in 2015, 12 out of 32 hotels in 2016, placed 6th in 2017

Execute year over year Star Report increase in occupancy of 9.3% and RevPAR growth of 6.1% in 2015

Spearheaded collaboration between departments to enhance revenue, improving GOP by 10.9% year-over year

Point of emphasis on revenue management led to highest occupancy ever at 82.9% in 2015. 2016 finished at 85.6%.

Hotel finished with 188 sell outs and had the 12th highest RevPAR in the Embassy portfolio in 2016. 86% occupancy in 2017

Associate Engagement Survey had an increase of 8% as employee morale increased and employee turnover reduced

Launched green rewards program that reduced housekeeping workforce by 3.4%. In 2017, averaging 25%-30% capture of Hilton Honors member for Green Rewards

Working closely with the sales team we increased catering revenue 8.8% year over year. 2016 forecasting to be 3.4% The Dow Hotel Company ■ Multiple Locations 2002 to 2014 OBED H. MORALES 847-***-**** ■ adzike@r.postjobfree.com General Manager – Embassy Suites O’Hare Rosemont, Rosemont, IL (2012 to 2014) Challenged to raise gross operating profit (GOP) for 294- room hotel with 10k sq ft of event space and guest service scores. Monitor revenue performance of location generating $15.5M per year, work closely with department heads, and orchestrate all services as well as sales activities and F&B matters.

Boosted service scores by 10.3% to highest level since 2006

Promoted collaboration between departments to enhance revenue, improving GOP by 7.5%

Executed comprehensive renovation of second floor guest rooms, coordinating vendors/contractors, negotiating contracts, and saving 5% on budgeted expenses

Revitalized staff morale, achieving highest survey scores in hotel’s history and third best companywide of 150 union employees

Partnered with Chief Engineer to devise and implement preventive maintenance program and launched green rewards program that reduced housekeeping workforce General Manager – Embassy Suites Anaheim South, Garden Grove, CA (2011 to 2012) Directed 200 staff members within 373-suite hotel with 30K sq. ft. of event venues and conference rooms. Steered all functions encompassing front desk, sales, housekeeping, maintenance, accounting, HR, restaurant, kitchen, security, and shuttle service operations. Prepared annual budget in concert with planning committee. Served as President of Harbor Hotel Association and Board Member of Garden Grove Tourism Improvement District (GGTID) and Anaheim Convention Center.

While serving as President of Harbor Hotel Association, uncovered embezzlement perpetrated by accountant and facilitated investigation that proved $50K in funds had been stolen

Negotiated new shuttle bus agreement for guests traveling from hotel to Disneyland; ended previous practice of hotel paying shuttle service on cost per room basis and began selling tickets directly to customers, creating new revenue stream and going from hotel spending $100K per year on transportation to making $200K+

Delivered valued leadership and guided hotel out of PSI within 3 months of taking over as General Manager

Established guest room scoring system with Executive Housekeeper and raised cleanliness scores by 10%

Cooperated with designer and general contractor to revamp guest rooms Resident Manager – Anaheim Marriott Suites, Garden Grove, CA (2010 to 2011)

Presided over front office, engineering and housekeeping department for 371 room hotel and 10K sq ft of event space

Worked in conjunction with the revenue manager to control rates and room inventory

Took hotel out of the “Red Zone” for guest satisfaction and increased service scores by 5% in all key metrics

Developed new labor standards for 75 employees that resulted in an operational reduction of costs by 3%

Revised and updated Manager on Duty program

Played key role in preparation of 2011 budget and execution of guest room overhaul Room Division Manager – Embassy Suites O’Hare, Rosemont, IL (2007 to 2010)

Oversaw housekeeping, room preventive maintenance, and hotel room repairs in partnership with Executive Housekeeper and Chief Engineer

Lowered labor costs 6.5% while simultaneously raising guest service scores 10% over the course of tenure

Served on task force following takeover of Doubletree O’Hare, spearheading front office and revenue management transition and delivering cross-training to front office personnel of both Embassy Suites and Doubletree

Saved more than $50K per year by creating and implementing new shuttle service between Embassy Suites and Doubletree, eliminating 2 shifts per day and one run to the airport per hour Revenue Manager – Embassy Suites O’Hare and Doubletree O’Hare Rosemont, IL (2004 to 2007)

Managed revenue of group and transient business for 294- suite hotel at Embassy Suites O’Hare and 369 guest rooms at Doubletree O’Hare

Achieved 3%–4% accuracy of total room revenue

Boosted revenue per available room (RevPAR) 25.6% for 2004 vs. 2003 (highest growth rate companywide) OBED H. MORALES 847-***-**** ■ adzike@r.postjobfree.com

Preserved hotel’s top ranking on STAR index (117.8), beating 11 competitors SKILLS

Project Management P&L Analysis Budget Preparation & Administration Performance Evaluation Guest Satisfaction Process Improvement Leadership & Teambuilding F&B Operations Inventory Control STAR Analysis Employee & Vendor Relations Revenue Management Preventive Maintenance Revenue, Labor,

& Expense Forecasting

Computer Skills: OnQ PMS, OnQ R&I, RMS, Delphi, ProfitSword, ADP, Workday, Birchstreet Procurement and MS Office Suite, Hotel Effectiveness, FSPMS

EDUCATION

Business Management, Northern Illinois University, DeKalb, IL

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