EDUCATION

SOFTWARE

SKILLS &

EXPERTISE

University of Illinois

Urbana-Champaign

Bachelor’s Degree

Graphic Design

**** - ****

CERTIFICATIONS

Klaviyo Product

CONTACT

adzhsx@r.postjobfree.com

847-***-****

Fort Mill, SC, US

linkedin.com/in/ianburns987

Brand & Product Innovation

Content Management

Customer Acquisition

Customer Retention

D2C Sales

Email Marketing

Google Analytics

Graphic Design

Marketing Strategy

User Experience (UX)

Adobe Creative Suite

Active Campaign (ESP)

Campaign Monitor (ESP)

Figma

Google Analytics (GA4)

Google Merchant Center

GT Metrix

Jira

Kibo (CMS)

Klaviyo (ESP)

Litmus

Monday.com

Microsoft Suite

Power Reviews

Product Cart (CMS)

SEM Rush

Shopify Plus

YotPo

IAN BURNS

ECOMMERCE & MARKETING LEADER

SUMMARY

WORK EXPERIENCE

Highly motivated, dynamic, eCommerce and marketing professional specializing in D2C Sales, Brand Innovation and Customer Acquisition. Extensive experience developing highly effective multi-channel marketing campaigns. Flexible and versatile – able to balance multiple deadlines, while maintaining an organized, yet creative approach. Excercise a data-driven mindset to help optimize and enhance website operations to help increase bottom line.

OMI Industries (Natural Odor Control)

Ecommerce Manager, Websites April 2022 - Current Associate Ecommerce Manager, Websites July 2020 - March 2022

+ Assisted in two website redesigns and migrations from Kibo to Shopify Plus in collaboration with Operations, Finance, Creative

+ Email Marketing Program Lead enhancing and optimizing flows and campaign strategy entirity of program; increasing Fresh Wave email revenue 51% YoY

+ Exceeded 2022 revenue projections for both ecommerce websites

+ Established new promotional strategies, revenue models, resource planning and process enhancements in collaboration with internal stakeholders

+ Identified and implemented NTB Customer strategies to help increase traffic and revenue to both ecommerce websites

+ Increased onsite product reviews 125% YoY on FreshWaveWorks.com

+ On pace to increase revenue 61% YoY half way through the year

+ Build and manage website optimazation roadmap, improving onsite CX

+ Built email marketing program; driving 51% lift of revenue YoY

+ Assisted in two website redesigns and migrations from Product Cart to Kibo

+ Drive go-to-market strategy for new products and onsite optimizations which led to a 22% increase in transactions and 25% growth in revenue YoY

+ Conceptualize and execute multi-channel marketing campaigns through Paid Search, SEO, Creative, onsite campaigns and Email Marketing

+ Manage the day-to-day user experience of OMI’s ecommerce websites

+ Create, maintain, and conduct analytics reporting across multiple platforms

+ Present monthly website performance updates to c-suite

+ Lead eCommerce Google shopping campaigns in collaboration with agency

+ Partner with digital marketing agency and vendors to increase all digital performance metrics

Killerspin

Marketing Manager April 2019 - June 2020

+ Managed Killerspin.com, responsible for increasing revenue 30% YoY

+ Leveraged Google Analytics data to streamline website taxonomy; increasing traffic 25% YoY and improving site customer experience

+ Designed and built all email marketing campaigns and automations

+ Planned, executed and monitored multi-channel integrated marketing campaigns in collaboration with external Digital Marketing Agency

+ Assisted in developing highlighy effective SEM campaigns; increasing AOV, transactions and conversions on killerspin.com

+ Email Marketing lead responsible for list growth, customer retention, increasing revenue and improving CTR to site

+ Served as an Emerging Leader for Chicagoland Chamber of Commerce, fostering new business opportunities with over 20 SMBs

+ Mentored and managed Customer Service and Design teams based in Serbia, working across cultures and different time zones IAN BURNS

ECOMMERCE & MARKETING LEADER

Rise Interactive Digital Marketing Agency

Marketing Coordinator January 2018 - March 2019

+ Assisted developing highly effective print and web-based marketing campaigns for Riseinteractive.com

+ Managed internal website and social media accounts; increasing website traffic 30% YoY

+ Launched cross-channel marketing initiatives to optimize internal website to drive B2B sales; introducing 11 new prospects

+ Supported Sales Team to develop and design RFPs from ideation to close

+ Designed 40 website award submissions; achieving a 48% win rate and increasing Win-Rate 14% YoY

+ Developed internal marketing blogs, promotional materials and digital ads

+ Led all internal vendor relationships for corporate marketing team Associate Interaction Designer September 2017 - January 2018 Graphic Design Intern May 2015 - January 2016

+ Lead designer for Ulta Beauty, Allstate Motor Club, Pandora Jewlery, Snap Fish and Country Financial

+ Designed 500+ dynamic display and programmatic banner ads for Fortune 500 clients and a 20+ client book

+ Worked cross-channel with internal developers and designers to test and design wireframes, layouts and web pages

+ Created all internal company print and digtal marketing materials

+ Attended 10+ expos, tradeshows and conferences to build exisiting vendor relationships and identify new partnership opportunities

+ Designed dynamic display and programmatic banner ads for Pandora Jewelry and Country Financial

+ Redesigned and built Headquarters Beercade website prototypes

+ Shadowed Lead Designers, Developers and Marketing Team for 3 months

+ Assisted in Butter Ball website redesign project; building 4 wireframed pages

+ Assisted with internal promotional flyers, banners and tradeshow assets

+ Attended 5+ expos, tradeshows and conferences to meet exisiting clients WORK EXPERIENCE CONTINUED.

CONTACT

adzhsx@r.postjobfree.com

847-***-****

Fort Mill, SC, US

linkedin.com/in/ianburns987

Contact this candidate