Strategic Business Brand Strategy

Sam Rubin

Los Angeles, California ***** or Denver, Colorado 80127

Cell: 949-***-**** ***@***************.*** or **************@*****.***

Dear Sir/Madam,

Having demonstrated success in leading sales, design, operations, marketing, and manufacturing for wholesale apparel companies, while surpassing revenue goals, I would like to submit my resume for consideration in your search for a National Sales Director. I believe my position as an early pioneer in the Active and Performance Apparel market with a demonstrated history of substantial growth, positions me as a unique candidate who can provide the leadership and direction required to maximize distribution within the rapidly expanding market.

A representative sample of my achievements includes:

Launching a brand-new category for the juniors and girls’ market, Activewear, sleepwear/loungewear, shipping over 4.5 million units Activewear, sleepwear/loungewear units per year.

Boosting gross margins by nearly double, from 22% to 42%, over 3 years.

Being identified as the right candidate to restore the performance of a former $35 million, Activewear company which was in debt. The result was profitability gains in 9 months and acquisition.

www.SamRubinLA.com

Sincerely,

Sam Rubin

Major Stores Distribution

Brand Licensing & Visibility

Sales & Revenue Growth

Strategic Planning

Areas of Expertise

Team Leadership

P&L Accountability

Sales Management

Design

Operations

Manufacturing

Brand Strategy

Product Development

Business Turnarounds

Product Launch Campaigns

Category Marketing

Volume Improvements

Relationship Building

Profitability

Selected Brand Roster

Body Code

Marika

Body Glove

LA Gear

J.G. Hook

Organically Grown

OP

Palmettos

Selected Distributor / Specialty Chain Stores /

Off-Price Relationships

Macy’s

Dillard’s

JC Penney’s

Kohl’s

Bon Ton Stores

Limited Express

Military A/A & Nexcom

Nordstrom

Dillard’s

Belk Stores

Stage Stores

Beall’s

TJ Maxx –All Div.

Ross-All Div.

Burlington Coat

Costco

Big 5

Shopko

Sears

Target

Victoria’s Secret

Walmart

Sam Rubin

Los Angeles, California 90079 or Denver, Colorado 80127

Cell: 949-***-**** ***@***************.***

Sales and Merchandising Leadership

Accomplished leader in the Apparel Industry with unique multifaceted and international perspectives to lead sales, design, operations, and manufacturing for wholesale apparel companies.

Driven, results-centric executive; successful in achieving sales and revenue growth via on-target execution of effective sales and marketing initiatives.

Visionary leader skilled at developing brand strategy with key insight into brand customers, prospects, and competitors.

Forward-thinking initiative-taker with proven expertise in identifying and capitalizing on new business opportunities.

Influential communicator with superior interpersonal skills and proven ability to forge beneficial relationships with large, big box retailers and specialty stores.

Selected Career Highlights

BODY CODE INTERNATIONAL, INC.

Conceived the vision, started the business from scratch, and catapulted company revenues to more than $50 million per year over 10 years; achieved 100% growth in first 3 years.

Introduced and launched a brand-new category for the Juniors market, sleepwear/loungewear and shipped over 3 million sleepwear units in just 2 years.

Excelled in optimizing product performance; held 52% of the entire short business for May Company Department Stores and ranked #1 Juniors resource at Mervyn's, JCPenney, and Kohl's.

Turned around wavering business (30% drop during 1997 recession) by acquiring a competitor brand to stabilize volumes and driving a marketing campaign that contributed to 187% business growth the following year.

RVX APPAREL GROUP

Nearly doubled average gross margins, from 22% to 41%, over 3 years.

Enabled the company to enter the national department store business, which provided them with a balanced mix of department and specialty store business.

Led the startup of SMU department, which ultimately became 60% of the total business.

Accelerated growth past expectations and attracted key investors to provide strategic equity to sustain the rapid expansion.

THE MARIKA GROUP

Identified for leadership and recruited to restore the performance of a former $35 million company which was in debt. The focus was to either bring about profitability or prepare the company for acquisition.

Achieved profitability in 9 months by elevating gross margins from 32% to 46%, which boosted the visibility of the company within the market and created a buzz that eventually generated interest and resulted in the sale company.

Captured a multimillion-dollar Canadian license deal which further impacted the attractiveness of the company from buyers.

SAM RUBIN & ASSOCIATES

Catapulted L.A. Gear’s startup apparel division from zero to $30 million in sales the first year; $100 million by the end of the second year.

Professional Experience

ALEXA HENRI div. of rubin 2020 brands, inc. Littleton, co. 2018 - present

Retail Pop-up / Co-0p Store

Created concept women’s apparel and accessory venue within Maker’s Market in Southwest Plaza. Responsible for buying and merchandising product for year- round retail pop-up / Co-Op store.

RUBIN 2020 BRANDS, INC. • Los Angeles, CA / Denver, CO• 2014 - Present

Manufacture, sales, merchandising, and distribution of active, loungewear, sportswear, fashion tops, branded, and private label apparel.

President of Sales & Merchandising: Forge and leverage strategic business relationships with mass market and big box retailers, specialty chain, and department stores in the U.S. Provide leadership in all areas of sales, design, merchandising, finance, manufacturing, and distribution.

BRAND 20/20, INC. • Los Angeles, CA • 2008 – 2013 – 2013 Merged with RUBIN 20/20 BRANDS, INC.

Manufacturer of active, sportswear, active bottoms, fashion tops, branded, and private label apparel.

President of Sales & Merchandising: Forge and leverage strategic business relationships with specialty, sporting goods, and department stores in the US. Provide leadership in all areas of sales, design, operations, and manufacturing, as well as brand identity, labeling, marketing materials, look books, catalogs, and trade show booths. Ensure the optimal performance of the online B2C store; www.rdjeans.com.

THE MARIKA GROUP • San Diego, CA • 2007 – 2008

Manufacturer and marketer of women’s sports, activewear / lifestyle company, branded and private label apparel.

President: Negotiated better terms, payment plans, and maximized resources to bolster production within a few weeks of start date. Managed all apparel sales operations to specialty and department stores in the United States, with oversight of design, operations, manufacturing, and finance functions. Led efforts to maximize B2B sales performance by ensuring the optimal performance of the online store. Developed licensees and acquired brands.

RVX APPAREL GROUP, INC. • Santa Fe Springs, California • 2003 – 2007

Manufacturer and marketer of junior activewear / denim / sportswear branded and private label apparel.

President of Sales & Design: Directed creative and design of junior activewear / denim / sportswear, branded and private label apparel. Targeted and sold into specialty chain and department stores in the United States and Canada. Delivered consultation in the areas of operations, manufacturing, and finance. Authored marketing materials. Led development of online “mini sites” for each account.

BODY CODE INTERNATIONAL, INC. • Santa Fe Springs, California • 1990 – 2002

Major leader in the Street Activewear business throughout the United States.

President / CEO: Built and grew the company from the ground up; driving all areas of sales, design, operations, manufacturing, and finance. Created and customized “mini sites” for each account, which proved to be a beneficial tool for buyers. Licensed brands such as OP, Surf Apparel / On the Beach, and Swimwear. Developed relationships with distributors and specialty stores. Formed manufacturing relationships both domestically and internationally: Mexico, China, Vietnam, Bangladesh, and Nepal.

Shirt Tails –1984-1999 Created and implemented concept of operation of five stores in Orange County.

Designed and built out all stores, Merchandised, bought, created visual displays while overseeing all aspects of operations. Hiring and training of all management / personnel for a very successful 5 store and digital online operation.

SAM RUBIN & ASSOCIATES • Los Angeles, California • 1981 – 1990

Sales organization focused in the Apparel Industry.

Founder / Owner: Sold to major department stores, major specialty chain stores throughout United States & Canada, and more than 600 mom and pop stores in Southern California, Arizona & Hawaii; representing leading brands such as L.A. Gear (Activewear / Denim), Palmettos (Denim / Sportswear), Body Glove (Surf wear / Activewear / Billboard T-Shirts), and J.G. Hook (Entertainment Apparel), Organically Grown Corporation, Junior sportswear, denim, and sweaters collection.

Shirt Tails –1984-1999 Created and implemented concept of operation of five stores in Orange County, CA.

www.SamRubinLA.com

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