MICHAEL ROBERT HENDERSON

*** ****** ***** **** ***********, GA

404-***-**** • adzhnr@r.postjobfree.com

www.linkedin.com/in/mikehenderson

I am a creative and big-picture oriented Marketing Professional with a proven record of developing strategic marketing plans, conducting market analysis, building brand identities and awareness, and developing products/accounts. I effectively use my creative skills for hands-on collateral and interactive content development.

Creating and implementing market specific sales, merchandising and communications programs integrating electronic media, advertising and public relations to increase sales and market share has been my job description for over 20 years. I am ready to begin putting these skills to use to achieve your company's objectives.

I believe my unique background of hands-on restaurant and event management experience coupled with my deep B2B and B2C Marketing background will be highly beneficial to your organization.

AREAS OF EXPERTISE

Creative Development •Program Marketing •PR/Media Relations • Special Event Planning •Trade Show Coordination

Product Management •Web Site Creation •Portal Development • Collateral Material Development •Advertorial Development •Print/Online Ad Design • Strategic Planning •Problem Solving •Logistical Planning •SEO/SEM

Online promotion • Team Management •Training •Technology Marketing • E-Commerce • Copywriting

Email Marketing• Adwords Management • Google Analytics reporting

PROFESSIONAL EXPERIENCE

Interactive Marketing Manager June 2014-April 2023

RefrigiWear, Inc. Dahlonega, GA

Oversee and manage all online Marketing activities including: Website maintenance, online promotions (Email, Facebook, Google Ads, Google Shopping, Amazon Marketplace, Affiliate Marketing programs etc.) and all new website initiatives and revisions. Created independent platform blog to enable cross linking and greater online tool functionality. Assisted Team in all other Marketing activities including catalog creation, photo shoots, trade shows, sales meetings and functions etc. Personal management responsibility of the following platforms: Main Corporate web presence (Big Commerce, Shopify), BlueConic, Klayvio, Bronto Company Blog (WordPress), Data Feed Watch, Feedonomics, Constant Contact and Google Analytics

●Increased online sales 50% YOY, every year, from 2016 to 2021

●Increased Google ranking every year from 2014 to 2021

●Broke $4M in B2C Sales in 2018 (up from $200k in 2014)

●Broke $6M in B2C Sales in 2019

Independent Marketing Consultant 2012-Present

Atlanta/Alpharetta/Norcross, GA

Provide marketing expertise to multiple companies to advance their market position. Work independently and with internal teams to develop messaging, presentations, web presence, trade show participation, media placement/buying, product selection, creative development, social media and e-commerce solutions. Strategize and implement full SEO/SEM tactics accompanied by Adwords / Google Ads and retargeting campaigns to increase exposure to target audience and drive traffic to targeted site/ landing page. Define and implement A/B testing.

LODGENET Interactive Corporation (NASDAQ: LNET)

Atlanta, Georgia and Sioux Falls, South Dakota 2000-2012

Publicly traded company selling/servicing Video on Demand systems, Professional Services, and wired and wireless IP networking infrastructures, IP telephony, point-of-sale applications, inventory controls and RFID systems to the Hospitality, Healthcare and Education verticals. Annual sales for the company exceed $400 million.

Marketing Technologist / Director of Marketing Technology and IP Solutions

Guide all marketing, event scheduling, budgeting, trade shows, PR, advertising and branding for Broadband Solutions segment of LodgeNet Interactive Corporation. Help develop signature product, GuestPass Server® (now LodgeNet Guestroom Manager), and create/maintain two commercially successful industry-centric e-commerce sites as well as all company SEO, SEM, SMM and microsite creation and maintenance. Supervise multiple direct and indirect reports and budget. Responsible for researching, discovery and implementation of marketing technologies including salesforce.com lead nurturing software, social media monitoring, and email and electronic media marketing.

Major Contributions:

●Increased departmental revenues 44% through strategic press release placement, website creation and optimization, and targeted B to B advertising.

●Created, planned and executed 3-day annual WiFi Symposium, securing sponsors and bringing together over 100 key decision makers from top hospitality companies to create good will, generate sales and increase market positioning. Event continued for 10 years

●Generated 10% additional revenue (YOY) the first year of operation by designing/opening retail websites (affiliate shopping carts), an aftermarket parts sales desk and inside sales group.

●Instituted web analytics resources for sales to enhance on-ground directed sales activities.

●Designed, produced and distributed product point-of-sale marketing materials, all sales collateral and technical specification documentation designed to achieve enhanced web exposure, sales results, and company position in market.

●Managed website promotion through SEO, Press Relationships (link building), strategic online ad placement, vendor partnerships and collateral production and distribution.

●Oversaw all RFP communications and responses.

●Organized, planned, designed and executed company trade show appearances including collateral creation, booth design, booth execution, scheduling and media events.

●Developed all training materials for customers/clients and conducted on-site classes as well as developed online computer based training for both employees and clients.

GTE WIRELESS Alpharetta, Georgia 2000

National provider of prepaid cellular telephone services. Company acquired by Verizon in 2001

Marketing Coordinator, National Project Coordination

Oversaw marketing programs and managed data accumulation, database construction/design and report generation.

Major Contributions:

●Created and implemented multiple successful marketing programs for the wireless prepaid cellular division.

●Monitored cellular usage and customer turnover (churn), gauging the net effect of pricing on each.

BLUE SKY ENTERPRISES, INC. Atlanta, Georgia 1998-2000

Owner of multi-use event venue offering catering, conference/banquet facilities and a casual dining restaurant.

President / Owner/ Manager

Managed daily operations of all meeting, event, restaurant, catering and banquet facilities. Identified opportunities for growth and efficiency improvements; overcame multiple challenges such as tornado damage which rendered the facility unusable for over 4 months and still retained all staff through creative sales initiatives.

1987-1998 Summary:

3 years distribution management with Ivan Allen Company (Office Furniture distributor)

8 years in restaurant management with Sinnet Properties, Outback Steakhouse, Gilbert Robinson Restaurants and S&A Restaurants.

EDUCATION

Bachelor of Arts in Communication Arts, Marketing, Advertising and Public Relations

Tusculum College, Greeneville TN, and University of West Florida, Pensacola, Florida

AFFILIATIONS

American Marketing Association • Kappa Alpha Order

(Former) Board Member, The Lumpkin Coalition, LLC (501C3 charitable organization)1999-2019

TECHNOLOGIES

Adobe Acrobat • Photoshop • Microsoft Office (PowerPoint, Word, Excel, Outlook) • HTML • CSS

Web site design and Management • Screaming Frog • SEM Rush

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