VANIA M. PRAYOGO

925-***-**** adzhm7@r.postjobfree.com www.vaniaprayogo.com

EDUCATION

USC Marshall School of Business — Los Angeles, CA Class of 2023 B.S. Business Administration (Marketing) GPA: 3.58 Minor in Advertising

Honors: Cum Laude, Dean’s List (Spring-Fall 2022, Fall 2020) Relevant Coursework: Marketing for STEM Industries, Advertising Media and Analysis, Advertising Copywriting EXPERIENCE

Research to the People at Stanford Medicine — Palo Alto, CA (Remote) August 2023 – Present Copywriter/Marketing Coordinator (Contract Part Time)

● Developing website copywriting and graphic design for Rare Disease AI Hackathon and RTTP @Stanford (in progress) Freelance Marketing Coordinator — Los Angeles, CA January 2023 – Present Current Client: Foundation Computing Past Clients: Big Head Bob, Keebos

● Provided services in copywriting, social media, paid ads, e-commerce strategy and affiliate marketing management.

● Assisted in product photoshoots, marketing campaigns, and miscellaneous client management tasks. Keebos — Venice Beach, CA June – December 2022

Business Development & Marketing Coordinator

● Executed end-to-end marketing and sales strategy.

● Utilized data analytics to evaluate sales performance, informing strategic marketing initiatives for business growth.

● Built strong relationships with influencers, generating 50+ low-cost endorsements and boosting Instagram reach by 33.1%

● Executed holistic social media management strategies, including content creation, paid ads targeting, and audience relations.

● Crafted compelling copy for the brand’s social media and storefront platforms, including product description and ads.

● Wrote and managed regular blog posts, text broadcast, and email marketing campaigns, contributing to 35% of total revenue. Playground 213 Agency Internship, Spring 2022 — Los Angeles, CA January – May 2022 Consumer Insights Team, University of Southern California Advertising Practicum Clients: Keebos Crossbody Phone Cases & Amazon Advertising

● Developed a holistic, integrated brand promotion campaign and strategies to increase sales for Keebos by identifying new usage occasions and purchase motivation for Gen Z females.

● Conducted extensive primary and secondary research, translated findings into actionable consumer insights for the agency.

● Involved in all aspects of campaign development, which included consumer research, strategy, ideation, concept testing, creative development, client pitch, and campaign development in a 20-person agency structure to meet clients’ objectives. Pacific Cross Vietnam – Ho Chi Minh City, Vietnam (Remote) June – July 2021 Marketing & Communications Intern

● Wrote, optimized, and published regular health & wellness articles using WordPress and Yoast SEO.

● Created digital advertising campaigns and weekly newsletters, landing pages, and customer journeys. The Inquirer (Diablo Valley College Student Run Newsroom) – Pleasant Hill, CA January – May 2020 Staff Reporter (Spring 2020)

● Conducted research, interviews, and wrote weekly articles on student life for website publications and newsletters. LEADERSHIP & INVOLVEMENT

USC Haute Magazine (2021, Marketing Team), DVC Omega Leo (2018-2020 Vice President, Marketing Head) LANGUAGES, SKILLS, INTERESTS

Languages: English (native), Indonesian (native), Javanese Dialect (native), Mandarin (elementary) Skills: Copywriting, Affiliate Marketing, e-Commerce, Microsoft Excel, Influencer Relations, Social Media Management/Ads/Content Creation (Instagram, YouTube Shorts, TikTok, Facebook), Shopify, Klaviyo, Attentive, Google Ads, Google Analytics, Canva, Etsy, Wix Editor X

Interests: Marketing, Advertising, Copywriting, Baking & Cooking